What are the Prosand Cons of DatabaseMarketing?

Database Marketing is the process of using customer data to build customer relationships

The Pro’s...

To Identify Prospects

Deciding perfect offers for the right

customers

To deepen customer loyalty

To reactivate customer purchases

To avoid serious customer mistakes

The Con’s...

Not conducive to every situation

It’s costly

Not everybody is customeroriented

Not everyone wants a relationship with the company

Assumptions behind CRM are not always true

Created by Yash Akshay Reddy, SVCE , during an internship By Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com