© 2013 IBM Corporation

What Big Data Means to You?

March 21, 2013

Brian D. Murrow

Associate Partner, Business Analytics and Optimization

2 © 2013 IBM Corporation

Table of contents

� Challenges & opportunities facing federal

organizations

� Conceptual Framework

– Big data

– Advanced analytics

– Reporting and operational insights

� Component Framework

� 6 ways we can make a difference today

What Big Data Means to You,

March 21, 2013.

Objective: Big Data -- Let’s do a deep dive

3 © 2013 IBM Corporation

Challenges and opportunities facing federal organizations

What Big Data Means to You,

March 21, 2013.

4 © 2013 IBM Corporation

We’ve seen changes like this before ……

Time

Pla

tfo

rms &

Bu

sin

ess V

alu

e

Transaction Systems

Web, e-business and SOA

New Era Analytics,

brought to us via Big Data

1960-1980s 1990-2000s 2010s

What Big Data Means to You,

March 21, 2013.

5 © 2013 IBM Corporation

What is Big Data and Advanced Analytics?

Structured Data & Unstructured Content

Descriptive Analytics

Prescriptive Analytics

Predictive Analytics

Made consumable and accessible to everyone, to provide business insights through:

What if these trends

continue? Forecasting

How can we achieve the best

outcome and address

variability? Stochastic

Optimisation

What is happening

What exactly is

the problem?

How many, how often,

where?

What actions are needed?

What could happen?

Simulation

How can we achieve the best

outcome? Optimisation

What will happen next if?

Predictive Modelling

Extracting insight,

concepts and

relation-ships

Content Analytics

Deep insights

On Sentiment

WebAnalytics

Big Data → Advanced Analytics → Business Insights

What Big Data Means to You,

March 21, 2013.

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The Characteristics of Big Data include:

Collectively analyzing the broadening Variety

Responding to the increasing Velocity

Cost efficiently processing the growing Volume

Establishing the Veracity of big data sources

1 in 3 business leaders don’t trust the information they use to make decisions

50x 35 ZB

20202010

30 Billion RFID sensors and counting

80% of the

worlds data is unstructured

What Big Data Means to You,

March 21, 2013.

7 © 2013 IBM Corporation

Operational considerations as it related to supporting big data.

7. Up-time reliability

1. Hosting facility physical location

2. Massively Parallel Processing (MPP)

3. Physical Security

4. Data-level security

6. Platform scalability and

extensibility

10. Cost versus value

8. Data-level and application

support

9. Service level agreement and accountability

5. Data Governance

What Big Data Means to You,

March 21, 2013.

8 © 2013 IBM Corporation

Advanced analytics solutions requires several interacting designsteps. Notional Information Flow – The Information Supply Chain.

What Big Data Means to You,

March 21, 2013.

→ Operationalizing Analytics →

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The use of advanced analytics provides a great degree of business value when combined with big data capabilities.

Degree of Complexity

Com

petitive A

dvanta

ge &

Busin

ess V

alu

e

Standard Reporting

Ad hoc reporting

Query/drill down

Alerts

Simulation

Forecasting

Predictive modeling

Optimization

What exactly is the problem?

What will happen next if ?

What if these trends continue?

What could happen…. ?

What actions are needed?

How many, how often, where?

What happened?

Stochastic Optimization

Descriptive

Prescriptive

Predictive

How can we achieve the best outcome?

How can we achieve the best outcome including the effects of variability?

What Big Data Means to You,

March 21, 2013.

10 © 2013 IBM Corporation

Considerations as it related to analytics:

CRISP-DM Process

What Big Data Means to You,

March 21, 2013.

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6 ways government employees can make a difference today.

1. Improper Payments

2. Regulatory Oversight

3. Domestic Security

4. Operational Efficiency

5. Prescriptive Policy Analysis

6. Anyone Can Make A Difference

What Big Data Means to You,

March 21, 2013.

12 © 2013 IBM Corporation

The IBM Big Data Platform

BI / Reporting

BI / Reporting

Exploration / Visualization

FunctionalApp

IndustryApp

Predictive Analytics

Content Analytics

Analytic Applications

IBM Big Data Platform

Systems Management

Application Development

Visualization & Discovery

Accelerators

Information Integration & Governance

HadoopSystem

Stream Computing

Data Warehouse

What Big Data Means to You,

March 21, 2013.

13 © 2013 IBM Corporation

The IBM Big Data Platform

BI / Reporting

BI / Reporting

Exploration / Visualization

FunctionalApp

IndustryApp

Predictive Analytics

Content Analytics

Analytic Applications

IBM Big Data Platform

Systems Management

Application Development

Visualization & Discovery

Accelerators

Information Integration & Governance

HadoopSystem

Stream Computing

Data Warehouse

• SPSS• IBM Content

Analytics• System T

• InfoSphere Data Explorer

• i2

• InfoSphere BigInsights

• InfoSphere Information Server

• InfoSphere Data Explorer

• Cognos• i2• InfoSphere Data

Explorer

• InfoSphere Streams

• PureData for:• Transactions• Analytics• Operational

Analytics• InfoSphere

Warehouse

What Big Data Means to You,

March 21, 2013.

14 © 2013 IBM Corporation

MIDAS Architecture: A detailed view from IBM research

14

DB Export

Index

Generation

BigInsights

GPFS

DE SystemT

Extraction & Integration Flow

Analytic

s

DB

Analytic +

Search UI

Analytics

Reports

Applications

MIDAS

Platform

CrawlCrawl

Global

Resolve

Global

Resolve

Global

Resolve

Global

Resolve

Map/FuseMap/Fuse

Map/FuseMap/Fuse Temporal

Analyze

Temporal

Analyze

Temporal

Analyze

Temporal

Analyze

ExtractExtract Local

Resolve

Local

Resolve

Local

Resolve

Local

Resolve

Index

Global

Resolve

Global

Resolve Map/FuseMap/Fuse Temporal

Analyze

Temporal

AnalyzeLocal

Resolve

Local

Resolve1

2

n

MIDAS offers analytical insights into public financial filings by exposing information concepts

and relationships within extracted concepts, enabling:

•Extraction, mapping, temporal analysis, and fusion, creating person and organization entities

•Analysis of person-level data and person-to-organization relationships

•Analysis of organization counter-party relationships

•Advanced quantitative analytics on fused structured and structured data

What Big Data Means to You,

March 21, 2013.

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MIDAS: Explore counterparty relationships with other companies

1515

e.g. observe shared director of Citigroup with Federal National Mortgage Association, Diana Taylor

e.g. employment overview of insiders of Citigroup

Relationships aggregated from multiple forms (10-K, SC 13G, SC 13D, 13F, 3, 4, 5, FDIC Call Reports)

What Big Data Means to You,

March 21, 2013.

16 © 2013 IBM Corporation

1616

MIDAS Analytics: Analyze and aggregate recent loans issued by counterparty

Loan details : lender names, commitments

Link to borrower’s original SEC filing

Joint loans issued with other lenders

Recent loans issued by Citigroup’s subsidiaries

e.g. Loans issued by Citigroup

Key financial metrics for banking subsidiaries

Breakdown of overall loans outstanding by subsidiary

Breakdown by type of loan

e.g. drill down on Citigroup loan activity by subsidiaries (from FDIC Call Records)

What Big Data Means to You,

March 21, 2013.

17 © 2013 IBM Corporation

What Big Data Means to You,

March 21, 2013.