what campaigns call for immersive experiences?, digiday wtf vr, may 11th, 2016
TRANSCRIPT
Social
Trade Shows
Retail Stores
DistributorMeetings
Events
patron.com
Sales & Marketing
Agency Partners
Social
Trade Shows
Retail Stores
DistributorMeetings
Events
patron.com
Influencers
Bartenders
Buyers
Press
Mixologists
Sales & Marketing
Agency Partners
Social
Trade Shows
Retail Stores
DistributorMeetings
Events
patron.com
Influencers
Bartenders
Buyers
Press
Mixologists
InfluencerCommunities
Social Sharing
WOM at POP
Sales & Marketing
Agency Partners
Social
Trade Shows
Retail Stores
DistributorMeetings
Events
patron.com
Influencers
Bartenders
Buyers
Press
Mixologists
InfluencerCommunities
Social Sharing
WOM at POP Consumers
Sales & Marketing
Agency Partners
1. Engagement. Yes. Attributable conversion. No.
2. Need your own distribution channel. Think beyond the headset.
3. You can’t dip your toes in the water with VR. Your experience has to make an impact.