What Can Hollywood TeachGame Developers About Media

and Health?

Sandy Climan / Entertainment Media Ventures

Games for Health Conference, May 2008

HOLLYWOOD: History ofHealth and Entertainment

1960s - 1980s

1990s - present

HOLLYWOOD: Reality TV

HOLLYWOOD:Medical Dramas/Sitcoms

HOLLYWOOD: Motion Pictures

Video Games(active engagement)

By narrating emotions, traditional media engagesconsumers in immersive yet passive entertainment.

Digital entertainment provides gamers the opportunityto interact within an alternate reality.

Video Games & Health

Dance Dance Revolution

Nike+iPod Sports Kit

Wii Fit