MOBILE ADVERTISING WITH SELLPHONE MARKETING:A Presentation of Capabilities

What exactly IS Mobile Advertising?

Short Message Service (SMS) is the most widely used messaging vehicle for mobile marketing. Also known as "texting," SMS supports text messages of about 160 characters in length, depending on the handset and network. Worldwide, there are twice as many SMS users as there are email users.

SMS supports common short codes (CSCs), which are abbreviated phone numbers - usually five or six digits - to which cell phone users can send text messages, and key words that define what happens next.

What can Text Message Marketing do?

The objectives of mobile marketing campaigns are straightforward:

• Increase brand awareness• Generate a customer opt-in database• Drive up attendance to events or visits to a store• Improve customer loyalty• Increase revenues

Mobile Marketing does not stand alone; rather it leverages traditional promotional channels, such as TV, radio, print media or even the Internet.

What does it look like?

Why Mobile?

3/4/08, PR Newswire -- Twenty-three percent (58 million) of all U.S. mobile subscribers say they have been exposed to advertising on their phones in the past 30 days, according to a new report out today from The Nielsen Company. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad in some way.

June ‘07, Direct Marketing Association -- 24% of mobile phone users have responded to a mobile marketing offer, according to a new survey by the Direct Marketing Association. Text message promotions were the most successful: 70% cited text messages as the avenue in which they responded to mobile marketing efforts. Of consumers who responded to mobile offers, 19% were between the ages of 15 and 17, 7% between 18 and 20, and 19% between 21 and 30. (That leaves 55% of respondents over the age of 30!)

The survey also finds: 21% of mobile marketing responders participated in three or more offers per month; consumers who have never been married are the most likely of all marital status groups to respond to mobile marketing appeals; and those making more than $60,000 per year were more likely to respond to mobile offers than other consumers.

Why Mobile?

• Integrated…Advertisers still need you

• Opt-In ONLY…Consumers have ASKED for the information, not going to avoid it

• Instant…Available 24/7 to the consumer, updates from advertisers sent any time

• Mobile…Easy to find the consumer when you have 24/7 access to her

• Open Rate of 97%...compare that to email or direct mail

• No waste…Save on printing, cheaper than call centers, coupons get used

• Low Cost…Less than 10 cents per contact, sometimes MUCH less

• Measurable…Use key words to track ad effectiveness

• Customizable…You write your own campaign messages

• Interactive…Not just a one-way street, two-way communications

• Personal…All these features equate to advertising to the consumer on HER terms

How does it work?

• Add a short description of your mobile campaign to your website, print ads, POP, radio, TV spots, mobile or text search.

• Consumers send the offer directly to their phone by texting a one word message to a 5 digit short code from any mobile phone or from any website or banner ad.

• A branded text message is delivered to consumer that includes a link to a mobile web page featuring additional product info, click-2-call numbers, maps and more.

• Feature can be an in store special, a VIP pass, a sweepstakes, coupon, an event schedule, ring-tone or mobile survey. Additional custom options also available.

• Consumers can also directly link to a mobile page they’ve set up for more details, including special offers, directions, mobile schedules and more. The mobile page should be optimized for mobile search.

• Consumers present digital VIP pass or coupon at advertiser’s location to participate or win.

• All activity is tracked via an online reporting system to measure success of campaign.

FEATURES

Basic Text Response

Mobile consumers text keywords to a shared or unique short code to interact with campaigns. Strategically create keywords to identity a brand, enterprise, school, club, organization or band and promote the keyword through all marketing channels. Simple coupons, links to mobile internet sites and more information are just a text away.

24453

DUNKIN

Show this mobile coupon @ any Dunkin Donuts in the Upstate for a free coffee with purchase of any baked good

Want a free cup of coffee from Dunkin Donuts? Text DUNKIN to 24453

FEATURES

Polls & Surveys

Integrate SMS polls and surveys into mobile campaigns to compile important consumer data and feedback. Real-time polls offer multiple reply options while results can be published as an RSS feed and integrated into a CRM system or broadcasted into a text2screen application.

24453

MILK

What goes better with milk from Bi-Lo:

A) For CookiesB) For Cake Reply A or B

Want to earn a free gallon of Southern Home milk from Bi-Lo? Text MILK to 24453 for more details!

Walter prefers milk & cookies 2! Use ur Bi-Lo Bonus Card when u buy Southern Home milk & get a Free Milk Token. Get 7 by 7/29 & earn a free gallon of milk.

FEATURES

Dynamic Content

Campaign dynamic content can be pulled from a syndicated feed or queried from additional applications automatically; including store locators, search applications, database queries and SMS games. Deliver dynamic content on-demand or schedule for future delivery.

24453

29651

Your nearest Bi-Lo is located at 1365 W Wade Hampton Blvd, Greer, SC - (864) 968-8830

To find the Bi-Lo store nearest you, text your Zip Code to 24453…

FEATURES

Premium Content

Build off-deck revenue with premium content sales including, ringtones, images, videos and games. You can easily organize, manage and push premium content to consumers. Upload and map premium content to specific keywords and use widgets and Send2phone APIs to help increase online distribution and accelerate revenue generation.

24453

CLEMSON

Download Clemson University ringtones and screensavers to your phone for just $2.99 per month! Text CLEMSON to 24453…

FEATURES

Open Feedback

Your campaigns can be designed to capture valuable customer feedback and collect consumer opinions. Subscriber responses can be forwarded to an email address, mobile number, published as an RSS feed, imported into a CRM system or broadcasted in a text2screen application.

24453

FEEDBACK I LOVE FIREHOUSE!

Tell us about your experience at Firehouse Subs. Text FEEDBACK <space> YOUR COMMENTS to 24453

FEATURES

Interactive Menus

Interactive menu campaigns allow subscribers to interact with multiple features from a single message. Menu selections can offer access to news, polls, reply with feedback or even sell ringtone, images, video and games.

24453

FATZ

Thanks for choosing Fatz! Reply with:A) View MenuB) I’m ready, call me!C) Store location

For more information on catering from Fatz Café, text FATZ to 24453

FEATURES

Subscriptions

Easily build subscriber lists for targeted direct-to-consumer marketing. Customers, fans and friends simply opt-in to receive desired campaign content. Send messages to subscriber lists in real-time or create delivery schedules. Build subscriber lists with Send2Phone flash widgets on social media websites.

24453

DRIVE

Drive 3Asheville 0 Top 4th

Home Game Fri @ 7pm. For Tix call 240-4528

Can’t get to every game? Join the Greenville Drive Mobile Fan Club! Text DRIVE to 24453 for scores, news and more!