what can we learn from consumer social networks to improve engagement with learning communities?

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Carl Hodler – Content Strategist

Learning Technologies 2014 London Olympia

What can we learn from consumer social networks to improve engagement with learning communities?

Photo: Harry Thomas Photography

What we can learn from the consumer space?


80 Percent of Social Business Efforts Will Not Achieve Intended Benefits Through 2015

Gartner 2013


Social media went mainstream in 2011

Photo: http://www.italktelly.com


http://www.italktelly.com

Almost half of UK adults use social networks

Social networks have driven up daily internet use

73% of UK population access web every day

FlurryData: ONS


94 percent increase in the amount of daily shared content in 2013. (Source: Facebook)

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Social activity on mobile has tripled in 2013

Photo: TaylorHerringData: Flurry


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Social is perfect content for mobile(QJDJHPHQW�VWUDWHJLHV�IRU�OHDUQLQJ

Photo: tyle_r

65% of users of social network use the platforms to learn about a brand products or service every month


Photo: RedBull Facebook Data: The Social Media Report

Over 111 Million ‘how to’ videos on YouTube GB


Photo: YoutTubeData: YouTube


Photo: Troublemakers inc

• Purpose • Relevance • User experience • Emotional

engagement • Multi channel • Communication

What are audiences benchmarking?

Netflix spent 18 months developing their new interface through design iteration and testing


Photo: NetFlix

A big budget doesn’t guarantee a great user experience


Is it possible to apply good practice from consumer digital space to online learning communities at work?


Get a deep understanding of your audience.


Communicate purpose at every opportunity


Innovate experience around familiar conventions


Spotting engagement trends


“Testing - it always feels too early or too late”


Take your communications to your users

Motivate

me to do it

Inspiration from future trends

(QJDJHPHQW�VWUDWHJLHV�IRU�OHDUQLQJFis for future

www.learnerlab.c

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1. Understand your audience 2. Communicate a simple purpose 3. Innovate around familiar conventions 4. Test/listen continuously – act on results 5. Connect with your audience wherever they are 6. Spot engagement trends 7. Use emerging trends for inspiration



Consumer focused digital engagement books

@learnerlab


Regular learning engagement updates


For help with engaging your learning audiences …

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what can we learn from consumer social networks to improve engagement with learning communities?

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