what chitter does
TRANSCRIPT
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What a Squirrel Can Teach A #SXSW Attendee
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Problem Definition
The Problem:
Marketing ROI – There is no Return on Investment
Companies have lost control over online marketing, the content being shared by customers online and profitable customer retention.
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Goal of Presentation
I want this presentation to be a recipe for:
“How to Create Your Own #GetChitter”
Without having to hire #GoGetChitter
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End Result
You should have tactics that you can copy – paste.
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What’s Not Working
• No Return on Investment
• Monetizing “Likes” in social media marketing
• No Control of “Rating Systems” on social media sites.
• No Control over Customer “Comments” on social posts
• Discounting & Couponing for Customer Retention
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What’s Working
• Documentable Return on Investment
• Company Controlled Online Marketing
• Company Controlled Content from Customer to his/her Network
• Promotions and Upgrades for Premium Customer Retention
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Right Now…
Customers are controlling the content about their experiences with no “watchdog” in place to advocate for businesses they are commenting about.
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What Does #GetChitter Do?
Delivers documentable return on investment
Provides a company with a standardized platform to control online marketing.
Controls the messaging a customer posts to his/her online accounts.
Pushes content that advocates loyal customer retention.
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How Does #GetChitter Help Businesses?
Produces a Return on Investment
Makes more personal connection to a customer’s online audience
Uses customer photos to create brand awareness.
Controls social media post messaging for real brand advocacy
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#GetChitter in a Nutshell
• #GetChitter is Not a Patented Program. Copy It.
• #GetChitter controls the social media marketing and content that customers post.
• #GetChitter uses a standardized platform to leverage advertising and marketing messages with a loyalty program that moves customers brand ambassadors.
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Develop a standardized platform with a mobile application that will include the following:• Geo-Location• Priority Placement• Facebook, Twitter & Pinterest Integration• Push Notifications• Analytics• Controlled Messaging• Promo Code Integration• Manufacturer Bar Code Integration• Social Media Buzz Campaigns
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Keys to Copying #GetChitter
• Engineer a mobile/social platform for controls online marketing, customer online posts and creates customer retention
• Engineer a system that tracks a company’s ROI and creates detailed analytics all from your standardized platform.
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#GetChitter
We hope this presentation has been your ROI for SXSW 2014