many tips on what would make sales atChristmas.

The growing importance of women'sbusiness calls for extra study and effort.

. Pros generally see that women's golfclubs are bought as gifts by the women'shusbands. There's a tremendous marketfor women's equipment and accessoryChristmas business.

The sportswear Christmas gift businessfor members' kids also has proved to bethe source of big sales. The kids' golfclub advertising also produces, at a lot ofclubs, considerably more sales at Christ-mas than at any other time of the year.

Study of what playing equipment isgoing to be new in the market, and infor-mation on the new golf fashions, areessential in planning a successful Christ-mas gift campaign. Before long the man-ufacturers will have advance informationon 1954 products available for pros.

Pros can't wait and go after Christmasbusiness on a catch-as-catch-can basis. If

they do, the alert stores get the gravy.One store using golf bags as a Christmasgift feature sold more than 1500 bags.Most of them were sold to golfers whosebusiness pros could have had with smart,special effort. The pros don't want to letthat sort of business get away fromthem; it takes other golf business alongwith it.

Wipe your sweat off, as tired as youmay be from late summer work, and startplanning ahead right now for your Christ-mas business. It can show you a bigprofit, and what's especially good about itis that most of it is added business-salesthat you otherwise might not make.

In September GOLFDOM there'll bemore on the Christmas pro shop giftcampaigning. Professionals who want tohelp their members get the right answersto Christmas shopping problems, as wellas make a profit that will finance hisoff-season vacation and add to his bankbalance, will make use of this selling help.

HERB GRAFFIS,Editor, GOLFDOM407 5. Dearborn, Chicago 5, III.

WHAT CHRISTMAS SALES IDEAS PAID OFF FOR YOU?GOLFDOM wants to help all golf profession-als get the public into the habit of making the

pro shop a top spot for Christmas shopping.50 will you please send us copies of letters or other advertising material you used effectively

in your own pro shop Christmas sales campaign last year? We want to print the material inGOLFDOM and help the live businessmen pros with an exchange of ideas pointing toward thisyear's Christmas selling opportunities.

Many thanks for your help in promoting a multi-million dollar Christmas gift business inpro shops.

Mass. Ten Weeks' Turf CourseStarts Jan. 4

Twenty-fourth annual 10 weeks' winterschool for turf managers, conducted underthe direction of Prof. L. S. Dickinson atUniversity of Massachusetts, Amherst, willbe held from Jan. 4, 1954 to March 12.Many supts. of famous golf courses areamong the 390 graduates of this winterschool.

As the course is limited to 25 men an-nually, all applicants are carefully screenedon basis of experience and schooling. Finalselection of candidates is to be madeNov. 2.

Final two days of the course, March 11and 12, will be date of the annual Massa-chusetts turf conference.

Additional details of the course' will bereleased later.

Information regarding qualifications maybe secured from Prof. Dickinson at Uni-versity of Massachusetts.

52

Celebrities Play to Pay forCaddie Tourney Prizes

The caddie will be king on Aug. 17!On that date celebrities from throughout

the United States will gather at the SciotoCountry Club in Ohio's capital city for abenefit golf performance that will helpprovide 'more than $5,000 in college schol-arships for more than 100 boys who willbegin competing in the National CaddieTournament the next day.

That evening in Columbus, Paramountwill stage the world premiere of its latestMartin and Lewis picture, "The Caddy,"with Dean and Jerry both scheduled to bepresent. The boys will also be on the firsttee when fellow-celebrities begin teeing offin the afternoon. '

Proceeds from the premiere will beturned over to the National Caddie Asso-ciation, and officials of that organizationindicate they are in favor of turning oversome of the proceeds to the PGA to help

Golfdom

KADDIE KART PRODUCTSRegistered u.s. Pat. Off.

RI:GISTIERI:D • U ••• PAT. 0 •••••

RENTAL TYPEBuy

DirectFrom'

Factory

NoMiddle

Man

Del iv er yNow

The strongest. most serviceable cart made.Interchangeable parts. low upkeep. Balancesany weight bag without adjustment. Selfcentering lower bracket. Protects bags fromdamage. Strongest steel construction. Large1JI-inchwheels. ball bearings factory packedwith grease for years of service. Two axlewidths. Demountable axles. frames. handles.brackets. Immediate delivery. Write forinform~tion.

We will sell or lease or financeyour enfire fleef.

Golf Cart Supply Co.2226 Wabansia Chicago 47, Illinois

Please send complete information about KaddieKarts. We are interested in buying leasing .

Name........................................................ Position .

Club .

Address City State .

REGISTERED. U. S. PAT. 0f'1'.

FOUR NEW1953 Models

All Automatic

List PricesT14 Regular Brackets - "A" 14 in. Wire Spoke Wh"ls ••• $33.95T14PO Pipe Organ Type - "B" 14 in. Wire Spoke Whe.l. 33.95T11 Regular Brackets - "C" 11 in. Disc Wheels •••••••••• 29.95T11PO Pipe Organ Type - 'D" 11 in. Disc Wheels •••••••• 29.95

Regular Pro and Club Discounts.Send For Catalogs.

Completely AutomaticDrop The Handle -It Folds

Lift Handle -It OpensAll steel, automatic ball bearing. The handle does thework. Long handle, no adjustment necessary. Uni-versal balance. Stands erect either closed or open.Flexible body torsion and retractable wheels. Nowing nuts, no sliding arms, no push buttons, ratchetsor complicated mechanism.

Chamberlin Metal Products2226 Wabansia Chicago 47, IllinoisPlease ship Kolapsi Karts, Type .............••.........Please send complete information about the Auto-matic Kolapsi Kart for (resale) (my pr;yate use).

Name .

Address .

City State .

Club Position _ _ .

August, 1953 53

defray the expenses of this year's RyderCup Team.

This 8th annual National Caddie Tour-nament is a joint project of the NationalCaddie Association and the ProfessionalGolfers' Association of America.

Boys who come to the tournament arequalified locally by more than 30 news-papers and PGA sections throughout thenation. While in Columbus they will bequartered at the Ohio State UniversityTower Club, located in the southwest cor-ner of Ohio Stadium.

James A. Rhodes, former Mayor of Co-lumbus and now Ohio's Auditor of State,is founder and president of the NationalCaddie Assn. Assisting him locally will beKenneth Hoag, as chairman of the "celeb-rities" tournament and Sam Nicola aschairman of the caddie event.

GOOD SHOP ASSISTANTS(Continued from page 46) .

aspirants to consider:"Before, or even after, I hire an assist-

ant, I expect him to visit club-making andball-making factories - and to study thor-oughly the methods of producing golf'smerchandise.

"If you know how it's made, it's mucheasier to sell it properly, understand whatyou're selling and to make simple repairs."

Since Southern California is very strongin the Junior PRO-motion of golf, withLake, now National chairman for the fifthstraight year, and Robinson heading a new~outhern California Junior Association,with Oakley and Bassler staunch support-ers, it was unanimous that much of thefuture of pro golf business lies in juniorgolf - but that all pros should strive to-ward impressing upon the kids that a well-balanced education MUST come first.

"Too many kids," Oakley remarked,"think that just because they can whalethe daylights out of a golf ball they'regood material for the PGA, or for a jobas a shop assistant."

"Sure, they must have ·sound ideas onclub swinging if they ever expect to teach,but before they ever get to that teachingstage they've a shop apprenticeship inwork, and much business knowledge toassimilate."

Vic Baker thought, too, that an assistantwho wanted either to get a job, or wantedto better himself after getting one, should"get around, associate with golfers notonly of his own club but others as well.

mELFLEH HEAVY DUTYCLUBHOUSE

SERVICE PROBUETSgive you 3 important savings!

l-Because they out-last, by far, all others MELFLEX means savings in replacementexpense

2-Because they give spike shoe traffic sure-footed safety they save accident expense3-Because they are easy to clean they save important annual maintenance expense.

A t r ; a lor c/ e r W' i I Iyour. club that will

start savings forcontinue for years!

MEL-ISLE(rib type) or MEL-FLOR (smooth surface) out-standing for spike shoe traffic lanes. Tough, sure-footedrubberized fabric, full V4 in. thick.MELFLEX Rubber Tees-tubular, durable-$17 per100. MELFLEX Heavy-Duty Tee Mats - smoothestplaying, longest lasting of all tee mats.

~~~

~

OTHER MELFLEX LEADERS

Diamond Tread Step Treads -Landing Mats - Standing,Shower and Kitchen Mats.

M ELFLEX factory-to-you savesyou time and money.

54 Golfdom

"But at his own club, he must rememberat all times to address club members asMR. Jones - NOT 'Hiya, Joe.' He mustremember that he's an employee."

That there's an opportunity in the fieldof golf for ambitious men, is shown in thefact that there are 5,026 golf courses, andmany topflight golf ranges, in the UnitedStates - but slightly less than 3,000 ac-credited members of the PGA.

"The golf field is wide open for wide-awake youth," the pros agreed, "- butthey've got to learn the trade right, andapply themselves, or they'll not be able tomeet the competition."

Robinson and Lake summed up the in-teresting session with three well-put opin-ions:

Robinson said: "I believe that a Class Apro, once his assistant has mastered theproblems of the shop, should begin aidinghis protege in the mechanics of teaching.

"I find it most helpful and advisable toallow my assistants to aid in the instruc-tion of my junior classes, which are heldthe year around. This gives them practicalexperience, and I'm on hand not only tosupervise the development, both of myassistant and the juniors of my members."

Lake had two suggestions:

Establishlocal rules-

eliminateplayingdelays.

WRITEFOR

FOLDER

STANDARD MANUFACTURING COMPANYBox G Cedar Falls. Iowa

Thiscan't happen

at clubs with

Thermostatic-SHOWER

REGULATORS"FOR THE LAST TIME, WHEN'S THIS CLUB GOING- TO PUT

POWERS MIXERS IN THOSE @J;lM!(!*~! SHOWERS!k

Stop Shower Complaints - Keep your club members happy,comfortable, safe - banish "booby trap showers." Have yourplumber install POWERS Thermostatic WATER MIXERS. They alwayskeep the water temperature where the bather wants it. No unexpectedshots of hot Or cold water. No waste of time or water. Phone yourplumber today for a quotation on installing Powers Mixers. Theyare tops for comfort, safety and economy.

Offices in Over 60 Cities, See Your phone -book.

August, 1953

THE POWERS REGULATOR CO •• Skokie. Illinois • Over 60 Years of Temperature Control.

55

Nothing elsevvill do!

Famous pros were first to wrapclub handles with Gauztex toprevent slipping. Now thousandsinsist on Gauztex at their ProShop.

Of course you know Gauztex,the "bandage that sticks to it-self." Perfect on hands, fingersand feet to prevent or protectblisters ... as well as on clubhandles for non-slip grip. SportsTin advertising reaches millionsin the Saturday Evening Post andGolfing ... in addition to regularGauztex' year-round campaign.

There's steady profit, sureprofit, season-long profit for you

, in Gauztex. Order the Sports Tinin z-color display carton today.

Yourwholesaler

has it •.•

yourcustomers

want it!

Do it now!

GENERAL

56

"First," he said, "I do not want a club-maker or player as an assistant to theextent that playing golf comes first withhim. I want an assistant to aid me in mybusiness, and I'll give him every oppor-tunity to gain that experience which willprime him for a club job of his own.

"Second, I feel that in time a man shouldbe given two years' credit towards PGAmembership if two years are spent inschool studying salesmanship, bookkeepingand accounting, psychology and publicspeaking. Then the PGA candidate hasthe foundation for not only properly learn-ing and teaching golf but for mastering allother phases of the golf business, and therecertainly are many of them other than theknack of hitting a ball into a hole.

"In golf, as in every other business, thecustomer is of supreme importance andan assistant who learns how to serve thecustomer best is working in the best pos-sible way for the pro who employs him.

"Pro golf is exacting but satisfying andrewarding work. It requires considerablymore training, study and diligence thanmany a young man who seeks an assist-ant's job realizes. The kid may think thatan assistant's job consists of having a lotof time for playing golf. What he has inmind amounts to getting paid for being amember of a club.

"Sad to relate, such jobs don't exist."

SUPTIS. "DAY OFF"(Continued from page 25)

myself, I bow to the inevitable, but itcertainly is running' up our labor costsarid handicapping our efforts to get workdone on time.

"And what some of the women will kickabout makes you want to bust out crying.We had a heavy rain one night andwomen morning golfers who got startedlater than some others complained loudlyabout dirty tee towels.

"Oh, well, I guess if I didn't like it Iwouldn't be in this business."

Among other subjects discussed by thesesuperintendents on their days off werehow Merion blue and zoysia are doing inthe midwest. So far, concensus is thatthey're doing O.K. when put in bare spotswhere there is no competitive grass butnot so well when introduced among othergrasses. Experience has been rather sat-isfactory with zoysia taking hold andspreading when introduced as stolons, butgetting practically nowhere when intro-duced as plugs. The fellows are not sure

Gal/dam

about the zoysia color factor yet but afterseeing the use of green spray at Pine Val-ley during the Golf Course Superintend-ents' Assn. convention, they are confidentthey've seen the right answer to tempo-rary coloring that is satisfactory to play-ers until nature does its work.

The main handicap on Merion blue, soMidwestern supts. have observed, is thatrecommended seeding rate is far too light.With heavier seeding growth is good andultimate economy and service of Merionblue is pleasing. These superintendentsalso have found that recommended rateof application of fungicides often is toolate for real economy and results andhave done some highly satisfactory andeconomical work in applying heavier doses.

An interesting point on labor came upas the superintendents discussed a policyJohn Coghill put in force at Silver Lake,his fee course. John gets as added sum-mer labor high school and college ladswho want to play golf. In addition totheir pay for course work they are al-lowed to play free. By having lads whoare strong for golf seeing the importanceand results of correct work John recruitsexcellent labor. If the lads don't do theirwork O.K., they don't get to play free.'I'here always are applicants for vacan-cies on the staff. _

After a day of many, many chats suchas have been mentioned the superintend-ents gather their families and go back totheir clubs. As the crowd breaks up thesuperintendents say, "It does a fellowgood to get away from his work fora day."

Whether they really get away fromwork is questionable, but there's no doubtthat the value of these assemblies to theclubs whose superintendents are presentis far more than the clubs ever realize.

Teachers to Finance PGASeniors' Championship

The 1954 Seniors' PGA championship atPGA National course, Dunedin, Fla., Jan.28-31, will have William Teacher & Sons,Lt., Glasgow, Scotland, putting up $5,000as prize money, paying travel and expensesat Dunedin of 30 sectional qualifiers forthe event, and paying expenses of thewinner to the 1954 British Open.

Under the Teachers' deal which was ar-ranged by Fred Corcoran, PGA Tourna-ment director, PGA seniors who do notqualify sectionally for the championship,still are eligible to play in the event andbe eligible for the British Open trip.

August, 1953

Golfers everywhere are expressing much in-terest in these new clubs that are perfectfor bad lies. Carefully made to give plentyof distance, extra Iofe, and pin-point ac-curacy. Available immediately for only$15.00 retail.

RECORDED WOODS

For almost 50years Burke has

been America's fin-est club - this year'srecorded woods andpunchirons are thegreatest ever built-they are incomparable- write' for catalog.

SOLD ONLY THROUGH PROFESSIONALS

Ferguson Named Director USGASouthwestern Office

The United States Golf AssociationGreen Section has opened a SouthwesternOffice at College Station, Texas.

The Southwest-ern Director will beDr. Marvin H. Fer-guson, who willserve also as na-tional Re searchCoordina tor of theGreen Section.

This will be thethird office of theGreen Section. TheGreen Section'sMain office is atBeltsville, Md., with Alexander M. Radkoas Acting Eastern Director. The WesternOffice, opened last year, is at Davis, Calif.,with Charles G. Wilson as Western Di-rector.

The USGA is establishing regional of-fices in order to provide better direct serv-ice on turf information to USGA memberclubs and courses. This is being donethrough a new Regional Turf Service, in-volving periodic visits by the USGA Re-

Marvin Ferguson

gional Directors to individual courses andin group meetings with golf course super-intendents.

The region to be serviced by Dr. Fergu-son comprises the States of Arkansas, Kan-sas, Louisiana, Missouri, New Mexico,Oklahoma and Texas. The Regional TurfService was introduced by Dr. Fergusonand Joseph C. Dey, Jr., of New York,USGA Executive Director, at eveningmeetings during the period July 6-16 atNew Orleans, Houston, Dallas, Midland,Albuquerque, Oklahoma City, Little Rock,Kansas City and St. Louis.

Dr. Ferguson has spent his entire pro-fessional career in turf management. Hewas born in Buda, Tex., 35 years ago, re-ceived a B.S. degree in agronomy fromTexas A. & M. College and a Ph.D. degreein plant physiology from the Universityof Maryland.

TVA Issues "Public GroundsMaintenance Handbook"

H. S. Conover, landscape architect forTennessee Valley Authority, Old Post-office Bldg., Knoxville, Tenn., has writtena practical and very well illustrated "Pub-

There is PMAS The provenHERBICIDE.Ol2ly One FUNGICIDE

"PMAS is No.1Fungicide for Me"-

says Ernie Schneider, Superintendent,Evansville, Indiana, Country Club

"I started using PMAS four years ago to controlcrabgrass on the greens. We were pleasantlysurprised to find it equally effective for commondiseases on the greens. Here in the pocket alongthe Ohio River, disagreeable weather and hightemperatures seem to be a sure thing - we feelsafe from Helminthosporium and Curvularis bymaking weekly applications of this fungicide."

It's the REGULAR WEEKLY application of PMASthat gives certain Dual Control of both diseaseand crabgrass on fairways. Get PMAS fromyour supply dealer or contact

W. A. CLEARY CORPORATIONNEW BRUNSWICK, NEW JERSEY

58 Golfdom

lie Grounds Maintenance Handbook,"which is available from the TVA for '$5a copy.

Its chapter on turf, of course, will beof interest to supts., but other materialnot generally handy will be very helpful.Other material in the handbook includesdetails on building and maintaining road-ways, parking areas and structures, ma-terials specifications, planting and careof trees and shrubs, weed control anderosion control.

INDUSTRY·S COURSES(Continued from page 37)

attitude of workers who have plenty ofpressure and monotony in factories, not-withstanding everything management cando inside the plants.

Garland B. Briggs, IBM asst. treas., inaddressing the Long Island Public Rela-tions Assn. recently said: "The excellentrelationship between the IBM's top offi-cers and run-of-office and factory em-ployees is universally known. No doubtgolf at our courses has played a majorrole in creating this most satisfactorysituation. IBM is completely sold on golf

Its an tlmbrella/MAX FAULKNER(British Open GolfChampion) says:••••• undoubtedly oneof the most sensibleItems of golfing equip-ment I have ever seen"

Its a Seaf-St/ck,/

At last, a walking stick, a comfortable transportableseat, and a full-sized umbrella all in one. Many stylesavailable with gay colored panels; plain green,maroon or black, or Tartan covering. Luxury modelswith leather sling seat.

"FEATHERWATE" SEAT-STICKSSeveral styles with all-metal or leatherseats in various colors or Tartandesign. Made in rustless lightweightalloys. There is a "Featherwate" forevery member of the family-includ-ing junior!

A "Featherwate" Seat-Stick is a ~" must for all American Sportsmen

_ and Women.

Full details and Trade terms (rom:GENERAL SPORTCRAFT CO. LTO.215 Fourth Avenue, New York 3, N.Y.Made by BUTTONS LTD. BIRMINGHAM 6, ENGLAND

August, 1963

positions 9ripin hands. re-lative to faceof club.

59

for all its help as a means for keepingeverybody happy."

Joseph Martino, whose National Leadempire has plants in all but two statesof the Union and many foreign countries,is a golf enthusiast. He says, "Industrialleaders are more and more realizing theessential relaxation and other benefits de-rived from golf, both for themselves andtheir employees. I can visualize the timewhen every important corporation willown one or more golf courses for the pur-suit of happiness, health and prosperityby its employees, management, stockhold-ers and customers."

GOLF AT CHRYSLERA recent summary of current rec-

reation activities conducted by theChrysler Corp., Detroit, Mich., showsthe following interesting totals inemployee participation in golf: 28leagues with 289 teams of four meneach in Detroit plants and 10 leaguesand 106 teams of four men each inout - of - town plants. Total _ 395teams and 1,580.employees in leagueplay each week.

Central Counties (Pa.) to PlayCharity Event

CENTRAL Counties PGA Open cham-pionship of Pennsylvania will be played

Sept. 14 at Centre Hills CC, State College,Pa., with net proceeds going to Pennsyl-vania Society for Crippled Children andAdults, Inc.

It'll be an 18-hole medal play event forHouts trophy and $1,000 prize money. En-try fee is $10. Harold Harrison, CentreHills pro-supt., will appreciate help ofother pros in getting strong pro and am-ateur field.

FOOT·JOY BROADCASTS WORLDAND ALL·AMERICAN EVENTS

Field and Flint Co., makers of Foot-Joyshoes, make their air ad debut in sponsor-ing radio broadcasts through station WOR,New York City, of the All-American andWorld golf championships at Tam 0' Shan-ter GC, Chicago.

Harry Wismer handles the four broad-casts, with score reporting and sidelightsof interviews with famed golfers in thefield.

Tam 0' Shanter scheduled $60,000 forradio and TV coverage and $20,000 fornewspaper advertising of the champion-ships.

60

Wm. P. (Billy) Bell. Architect.Dies at Pasadena. Calif.

WM. P. (BILLY) BELL, 67, died June21 in a Pasadena, Calif., hospital, 24

hours after being stricken by a heartattack. Bell was one of the foremost golfarchitects and was apast president of theAmerican Society ofGolf Course Archi-tects. The organiza-tion held its latestannual convention atOjai, Calif., in hishonor. He'd designedand built the Ojaicourse among themore than 70 courseshe created in thewest.

Bell was born in Washington, Pa., and40 years ago moved to Pasadena to en-gage in course maintenance work. Hewas one of the best of the pioneer green-keepers, and did much to develop a highstandard of western course maintenance.From course maintenance he went intocourse architecture and was responsiblefor originating or modernizing many ofthe west's finest courses. With the lateGeorge C. Thomas he designed and builtthe Riviera and Bel Air courses in LosAngeles. Tamarisk at Palm Springs isthe best known nationally of his recentworks, although he designed and built anumber of other new courses of cham-pionship character. He also designed andbuilt courses in Hawaii and the old AguaCaliente course in Mexico.

With his extensive experience in turfdevelopment, course maintenance, coursedesign, and construction and operatingengineering showing in his successfulwork the demand for Bell's services wasgreat. He was fortunate in having hisson, Wm. F., enthusiastic about golf work.Young Bell's education was directed to-ward golf course design and construction,and after his war service he became apartner of his father in Wm. P. Bell andSon. Wm. F., who has been doing a largepart of the firm's work during the pastthree years, will continue to keep thename Bell high in golf course work.

Billy's widow, Mrs. Anna K., and theirdaughter, Mrs. Marjorie Callahan, one ofthe foremost women golfers of southernCalifornia, also survive.

Funeral services at Pasadena were con-ducted by Rev. C. Pardee Erdman, an oldfriend of Billy, and prominent in golf.

Golfdom