what did 2012 bing us?
DESCRIPTION
My presentation from February 2013 at Melbourne SEO Meetups on what changed in 2012 and what this means for SEO in 2013TRANSCRIPT
What did 2012 Bing Us?
Quality Content is Key• Always Fact Check Content• Include Data to Backup Points Made• Find Industry/Regional Examples• Use Graphics to Illustrate Points/Insights• Include Quotes from Leaders & Experts• Reduce use of any Jargon• Always spend more time editing & proofing
http://blog.hubspot.com/blog/tabid/6307/bid/34104/8-ways-to-instantly-improve-the-quality-of-your-marketing-contentAmnesia Razorfish | SEO Meetups 2013
Is your process scalable?
Amnesia Razorfish | SEO Meetups 2013
Infographic Overload/Overuse
http://ivancash.com/Infographic-of-InfographicsAmnesia Razorfish | SEO Meetups 2013
Facebook Cracks down on Fakes
83 mil are Fake Accounts (8.7%)45 mil are duplicate23 mil are misclassified14 mil are spam/malicious
http://www.bbc.co.uk/news/technology-19093078Amnesia Razorfish | SEO Meetups 2013
Avoid High Risk Tactics
Amnesia Razorfish | SEO Meetups 2013
FB Mobile outweighs PC users
Amnesia Razorfish | SEO Meetups 2013
Ownership of Social Data (Own Website)
Amnesia Razorfish | SEO Meetups 2013
Google Has Been Busy• Panda #24 — January 22, 2013• Panda #23 — December 21, 2012• Knowledge Graph Exp — Dec 4, 2012• Panda #22 — November 21, 2012• Panda #21 — November 5, 2012• Page Layout #2 — October 9, 2012• Penguin #3 — October 5, 2012• Aug/Sep 65-Pack — Oct 4, 2012• EMD Update — Sep 27, 2012• Panda #20 — September 27, 2012• Panda 3.9.2 (#19) — September 18, 2012• Panda 3.9.1 (#18) — August 20, 2012• 7-Result SERPs — August 14, 2012• DMCA Penalty — August 10, 2012• June/July 86-Pack — August 10, 2012• Panda 3.9 (#17) — July 24, 2012• Panda 3.8 (#16) — June 25, 2012
• Panda 3.7 (#15) — June 8, 2012• May 39-Pack — June 7, 2012• Penguin 1.1 (#2) — May 25, 2012• Knowledge Graph — May 16, 2012• April 52-Pack — May 4, 2012• Panda 3.6 (#14) — April 27, 2012• Penguin — April 24, 2012• Panda 3.5 (#13) — April 19, 2012• March 50-Pack — April 3, 2012• Panda 3.4 (#12) — March 23, 2012• Panda 3.3 (#11) — Feb 27, 2012• February 40-Pack (2) — Feb 27, 2012• Venice — February 27, 2012• February 17-Pack — Feb 3, 2012• Ads Above The Fold — Jan 19, 2012• Panda 3.2 (#10) — Jan 18, 2012• Search + Your World — Jan 10, 2012• January 30-Pack — Jan 5, 2012
Amnesia Razorfish | SEO Meetups 2013
Google Disavow Tool
Amnesia Razorfish | SEO Meetups 2013
Google Knowledge Graph
Amnesia Razorfish | SEO Meetups 2013
Local Knowledge Graph Carousel
Amnesia Razorfish | SEO Meetups 2013
Google Hotel Finder
Amnesia Razorfish | SEO Meetups 2013
Google Insurance Comparison
Amnesia Razorfish | SEO Meetups 2013
Top 20 Results Cycle Constantly
Amnesia Razorfish | SEO Meetups 2013
Bing & Klout Partnership
Amnesia Razorfish | SEO Meetups 2013
Bing Webmaster Tools Improves SEO
Amnesia Razorfish | SEO Meetups 2013
Stop Dumb Tactics
Amnesia Razorfish | SEO Meetups 2013
Forum Spam is Not Link Building
Amnesia Razorfish | SEO Meetups 2013
Blog Commenting is not SEO
Amnesia Razorfish | SEO Meetups 2013
Trackback Spam is not SEO
http://www.copyblogger.com/trackback-spam/Amnesia Razorfish | SEO Meetups 2013
Be Smart about Guest Posts
Amnesia Razorfish | SEO Meetups 2013
Still focused on US data
Amnesia Razorfish | SEO Meetups 2013
Still focused on UK/EU data
Amnesia Razorfish | SEO Meetups 2013
AdWords data worth more?
Amnesia Razorfish | SEO Meetups 2013
AdWords data worth more?
Amnesia Razorfish | SEO Meetups 2013
How Melbourne Has Grown
Amnesia Razorfish | SEO Meetups 2013
We finally launched Merchandise
Amnesia Razorfish | SEO Meetups 2013
vEmail: [email protected] | Tel: +61 (2) 9380 9317
6/28 Freshwater Place, Southbank, Melbourne VIC 3068
Bond 3, 30 Windmill Street,Millers Point NSW 2000
Follow Me
@DavidIwanow