What did you learn from your audience feedback?

Evaluation question 3

Audience feedback

Audience feedback is extremely useful for knowing whether or not you hit the mark in terms of engaging with your target audience and also in making a compelling production. With this in mind I carried out interviews with members of my target audience in order to find out whether or not my main task and the ancillaries were effective in the intended way.

The main task

The main task was to create a thriller opening sequence and I think that I was mostly successful in doing so. According to the two interviews that I conducted, they were able to infer the purpose of the video and what the genre was. There were some noticeable improvements for example in how appropriate certain shots are supposed to be. However the response was overall positive.

Ancillary 1

The poster was not as well received as the video and there were some very noticeable improvements to be made, for example one person thought that the genre of the film would be horror just by looking at the poster, this is quite bad as the poster is supposed to represent the film being advertised. There was praise in the image selection and it was noticeable and interesting to look at.

Ancillary 2

Ancillary 2 was received better in some ways than the poster but in others it was badly received. The main points that were good were that it at least looked like a magazine front cover and the text placement and the actual wording was convincing and the image looked good, however the complaints came from the fact that the colours didn’t look good and the entire bottom half looked unfinished.

Conclusion

In conclusion I think that learned some important things from my audience feedback, the most important being that the audience were able to tell that the teaser was indeed a teaser and that the combination of the ancillaries and the teaser itself was successful in doing wat their purpose is: to market the film.