what exactly is this new society?
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Engineering the Knowledge Society For Information technology supporting human development Beyond Technology: Mankind as the End or the End of Mankind ! EKS Genova XII 2003 André-Yves Portnoff Groupe Futuribles [email protected]. - PowerPoint PPT PresentationTRANSCRIPT
Engineering theEngineering the Knowledge Society Knowledge Society For Information technology supporting human For Information technology supporting human
developmentdevelopment
Beyond Technology: Beyond Technology: Mankind as the End Mankind as the End
or the End of Mankind !or the End of Mankind ! EKS Genova XII 2003
André-Yves PortnoffGroupe Futuribles
[email protected]@wanadoo.fr
What exactly is this new society?
• Knowledge Society?Knowledge Society?• Information Society?Information Society?• Communication Society?Communication Society?• Internet Society?Internet Society?• Or Creation Society?• A society based on non tangible assets
in the Intelligence Revolution succeeding to Industrial Revolution?
What give value to a information?
information
information
information
information
information
information
information
information
information
information
My KnowledgeMy Willing,
character, mind paterns…
My scale of value
I decide to select some informations I organize them to create interactions that give them sens
New Knowledge Value
Competence
What creates value? Positive Interactions!
The Dome of Florence, Brunelleschi 1418-1434 : a self-supporting structure, 4 millions bricks, arranged in a herring-bone pattern,
The edifice’s value : definitely absolutely different from 4 millions times the price of a brick!
This global value is generated by the organization of the bricks and by Brunelleschi’s genius.
The global value of a complex system has nothing to do with the sum of its constituent parts’s values.
The value of a Book is not generated by the number of letters it contains, but by the interactions between letters.
What is value?
A offer has value
• « If I can use it » (Knowledge)
• « If I want to use it » (Willing, emotion)
What creates value? Example of a Book
Creations of Values for
User, Producer, others
Stakeholders & Society
Paper, Ink, Time, Money +
Intangible Assets
- Competences & informations - Willing to write, to communicate & Willing to Cooperate with Publisher
Production of a Book
Time, Money
+Intangible Assets
- Being able to read and to understand - Willing to spend time to read this book
Decision to buy & to read this book
Creation of Communication
Confidence
Emotion
Hope of ProfitHope of Profit
What creates value? Positive Interactions!
Creations of Values for
User, Producer, others
Stakeholders & Society
Physical & finantial Assets +
Intangible Assets
- Competences & informations - Willing to do & Willing to Cooperate with others peoples
Production of a item
Physical & finantial Assets
+Intangible Assets
- Competences & informations - Willing to use this item
Decision to use this item
Creation of Communication
Confidence
Emotion
Hope of ProfitHope of Profit
Value is always intangible
« Value » of Xerox’s Share:
Economy of Hope.
Financial capital also
is very volatil
Date Close $
Dec-03 12.13
Sep-02 4.95
Dec-00 4.63
Nov-00 6.94
Oct-00 8.44
Sep-00 15.00
Jan-00 20.87
Oct-99 28.37
Sep-99 41.94
Feb-99 55.19
Jan-99 124.00
What exactly is this new society?
• Knowledge Society?Knowledge Society?– What is a organisation based on ignorance?
• Information Society?Information Society?– Alone, information have no value– Technological centered vision!
• Communication Society?Communication Society?– Whithout Communication, no Society!
• Internet Society?Internet Society?– a formidable impulse to the more radical
revolution: that of the intangible factors.
What exactly is this new society?
• A Creation-based Society– Because in a fast and permanent
changing world, innovation became a permanent necessity for life: creativity is a critical ressource
• A Society based on non tangible assets– Creativity– Knowledge, communication, and
technology give more and more power to peoples.
The Intelligence Revolution :1945-XXI th Century
• Intelligence and passionsIntelligence and passions
• reshaping management reshaping management and organisationsand organisations
Explosion of Knowledge
Technical progress
Digital Revolution 1973-
XXI th Century More influence to
intangible factors
Rise of Individualism
Two major factor
Explosion of Knowledge
Technical progress
More power
Complex consequences of our actions
Long term & long distance
effect« Prometheus Era »
(Edgar Morin »
Rise of Individualism
Two major factor
« Prometheus era »
- for the first time, we have enough power to destroy all forms of life on earth in the space of just a few short hours.
- If we prefer a slower process of self-destruction, let us continue seeking short term financial profits while neglecting the environment
Wisdom more usefull than
more Technical Power
Vital Importance of national & international State of Law
« Prometheus era »
- Tchernobyl explosion. - China : SARS and diffusion of AIDS
Knowledge is unserviceable if people are not alloweded to
speak
-Freedom in an environment which respects the state of law is the major condition to security.
Technological efficiency:
- Challenger: Thiokol, a too hierachical culture
Explosion of Knowledge
Technical progress
More Complex ProblemsRise of Individualism
Two major factor
Rising number of competences to put
together obliges us to build collective forms of
intelligence.
We need to convince those who have the
complementary talents to join forces with us .
How to create value today?• Complexity constrains to Partnership• Nobody, no company, is skilled alone,• Only Cooperation builds Competence.
A Car : 10000 parts 500 different materials
Mecanics, Metallurgy, Materials, Chemistry, Electronics, Computer Science, Optics,
Telecommunications, Engeeniring, Software, Management, Logistic, Organization, Design,Ergonomy, Psychology, Sociology, Economics…
How to create value today?• Complexity constrains to Partnership• Positive interactions are only possible between
free and willing partners. • It is possible to force other people to share with
us their physical strength but never their creative intelligence.
• The conditions to gain efficiency have switched from a logic of coercion to the logic of the persuasion and seduction.
• The efficiency of partnerships between corporations and of strong customer relationship has been demonstrated through the success of such companies as Wal-Mart and Dell.
Staff: who must be a partner?
• Robert Reich: only « symbol manipulators »!– A waste of intelligence & creativity– Remenber Challenger!
• We answer: all the staff, from telephonist and door-man to CEO !
• Building a coherent collective intelligence
Effectiveness of both Quality Management and Participative Human Resource Management Practices.
Kathryn Shaw (Carnegie Mellon U.) Casey Ichniowsky, Giovanna Prennushi (Columbia U.)
studied 45 steel finishing lines in the United States (owned by 21 different companies) and compared these to 21 lines
in Japan (owned by 3 companies).
Conclusion:« progressive human resource practices significantly boost employee productivity
and product quality »
A 1% improvement in uptime equates to $200,000 per
month in operating profit.Kathryn Shaw (Carnegie Mellon U.) Casey
Ichniowsky, Giovanna Prennushi (Columbia U.)
We must shift from Constraint Logicto Partnership Logic with :
Customers,Because they have high-sanction powerBecause they can choose among a worldwide
market,Because we need their ideas : co-creation
Suppliers, Because we need their skills and it would be too
expensive to get their skills by ourselvesCollaborators,
Because we need their creativity, active skills, personnal and collective engagement
Today, Creating Value Labour is…
Relationship Capital
Collective Intelligence
Intangible Capital of
Compagnies
• No longer muscular part, but:• Affective : building links with
others – with customers to sale!– with Society– inside company– With other companies– With complementary skills
• Intellectual : new ideas, new solutions, creativity
Quality of Interactions betwen peoples, betwen departments, builds Collective Intelligence or
Collective Blindness, Stupidity, Folly. Outside
actors
Civil Society
Collective Intelligence
not a arithmetically
sum of indidual
competences but a synergy
Global Dynamic Capital of Organisations
Relationship Capital
Individual Skills
Physical & Financial Assets
partenairespartenairesOther
Organisations customers
Executive Vision
Willing
Ethic
Organisational Capital
Structural Capital
customerscustomers
The dawn of a new Revolution
• PrintingPrinting : :• Diffusion of ideas, creativity• Industrial Revolution and
Democracy• InternetInternet• A new Business and
Management Revolution• A Humanist Revolution?
What is wished by our co-citizens1981-1990-1999 values surveys in European countries (European Values Study, EVS, Arval & Futuribles 2002)
Rise of Individualism• To be respected, self govern• To choose their way of life• To have quality relationship • A meaning full life, Values
People ask:• Taylor made, individualized relationship,• To respect their privacy, their values,• To enrich their life time
Internet : easy information, coalition tool…
Logic shifts from constraint
to conviction
yesterday tomorrow
Citizen Passive Active, Critical, with high sanction power,
Customer No choice
Employees constrained
Digital Revolution • Moore Law, prices cut by 2 every 18 months
advantage for individuals and SME’s
• Communication and transaction costs fall,
Easier partnerships, advantage to Networks,
Local and long distance partnerships and customers
Digital Revolution • The two Network Effects,
The value of network grows as n(n-1)/2
A network of partners is more efficient than a big centralized group (Linux, Dell versus IBM, Compaq, H-P…)
But the same effect helps Big Companies to build monopolistic positions (Windows, Intel)
Digital Revolution:human centric or Big Brother?
How Engineering theHow Engineering the Society For Human Society For Human Development ?Development ?
1.1. We must first have the courage to say no. We must first have the courage to say no. Nothing binds us to accept that wrong political Nothing binds us to accept that wrong political
and economiccal forms of government may and economiccal forms of government may continue for the only reason that they have continue for the only reason that they have always been around. always been around.
Digital Revolution:human centric or Big Brother?
2- We must demonstrate and repeate 2- We must demonstrate and repeate • That in medium term, participative That in medium term, participative
management is economicaly more efficient.management is economicaly more efficient.• That in long terme, sustainable development is That in long terme, sustainable development is
the only solution for life.the only solution for life.• That freedom is necessary for creativity and That freedom is necessary for creativity and
safe technology progress.safe technology progress.• That in short term, e-business will collapse if it That in short term, e-business will collapse if it
don’t respect citizen privacy.don’t respect citizen privacy.
Digital Revolution:human centric or Big Brother?
3- We must promote in schools and organisations 3- We must promote in schools and organisations
a global way of thinking, only one capable to a global way of thinking, only one capable to understand complex situations and interactionsunderstand complex situations and interactions
4- We must use intranets 4- We must use intranets • to demonstrate how counterproductive to demonstrate how counterproductive
traditional partitioning can betraditional partitioning can be , ,• and to help progressive peoples to cooperate and to help progressive peoples to cooperate
against old Big Brother management style.against old Big Brother management style.