what factors affect the rate of diffusion and consumer adoption of newly launched products and...
TRANSCRIPT
What factors affect the rate of diffusion & consumer adoption of
newly launched products & services
-Sustaining Growth & Values
Adoption is an individual’s decision to become a regular user of product and is followed by CONSUMER-LOYALITY PROCESS
Stages in adoption process
•Awareness•Interest•Evaluation•Trial•Adoption
Factors Influencing Adoption Process
Readiness to try Products & Personal influences
•Innovators•Early adopters•Early Majority•Late Majority•Laggards
The Characteristics of Innovation
•Relative Advantages•Compatibility•Complexity•Divisibility•Communicability
Organizations readiness to adopt Innovations
RECAP:
• Adoption is individual’s decision
• Stages of adoption process:
-Awareness, Interests, Evaluations, Trials, Adoption.
• Factors influencing Adoption process:
-Readiness to try new products & Personal influence
• Innovators, Early adoption, Early majority, Late majority, Laggards
• The characteristics of innovation are:
-Relative advantage, Compatibility, Complexity, Divisibility, Communicability
Organizations readiness to adopt innovation.
Created by: Ishwarkumar Teggi,
Siddaganga Institute of Technology, Tumakuru
During an Marketing Internship by
Prof. Sameer Mathur, IIM Lucknow.
(See:www.IIMInternship.com)
THANK YOU………