what i talk about when i talk about human centred design
TRANSCRIPT
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What I talk about when I talk about Human Centred Design
Dr. Simon Lawry
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Dr. Simon LawryBApSci.
PhD.Microsoft
HuddleGoorooTelstraNow
Personal Development
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I’m here to deliver a few gems from 10 years of education, teaching, working and researching design.
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One of the hardest things about design is explaining it to others.
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Design is not about you.
never
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How might we help others understand what we do and why it is valuable?
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Roles
Designer as translatortranslator
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This is a real problem that I faced with an early client.
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“Why do you need to do research?”
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3 Phase Design Model
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Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009)
The D*School
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Problem Solution
PROBLEM SPACE SOLUTION SPACE
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Solution
PROBLEM SPACE SOLUTION SPACE
Problem
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PROBLEM SPACE SOLUTION SPACE
Problem
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
Concepts
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
Concepts
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
Concepts
Solution
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So what’s different about what we do then?
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PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight
Opportunity
Concepts
Problem SolutionSolutionFixing
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
Take Advantage
SolutionSolution
Opportunity
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
OpportunityRESEARCH
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity DESIGN
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
OpportunityEXISTING
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity NEW
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity
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This model has been used to explain design to companies
both locally and internationally.
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I’d encourage you to practice drawing and explaining it, so you
can clearly communicate the value of human centred design.
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Think about how to talk about design.
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[email protected] au.linkedin.com/in/simonlawry