what if a different leader were to handle a crisis?
TRANSCRIPT
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THERE IS NO SUBSTITUTE FOLEADERSHIP:
AN ANALYSIS OF BRITISH PETROL
A comparison of different leadership methods in refecrisis management
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THERE IS NO SUBSTITUTE FOR LEADERSAN ANALYSIS OF BRITISH PETROLEUM
The Organization : British Petroleum
The Crisis Incident : The Deep Water Horizon Exand Oil Spill
The Solution : The Leadership of Methods of Jam
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The Organization : British Petroleum
Founded by William DArcy in 1901
First oil discovery - Persia 1908
Creation of Castrol brand during world war two
Began the first offshore operation in the English Channel in 1970
First oil flowing from Alaska Pipeline in 1977
Formation of BP America from Sohio in 1987
Deep water Horizon environmental disaster in 2010
History
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BRITISH PETROLEUMVALUE OF COMMON(FIVE YEAR PROGRESSION)
What Happened?
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THE INCIDENT : THE DEEP WATER HORIZEXPLOSION AND OIL SPILL
Explosion in Gulf of Mexico on April 20, 2010 killing 11
Original Estimates of spillage 8,000 barrels/day
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CRISIS MANAGEMENT WHAT NOT T
Do not avoid addressing the crisis Blame the crisis on another group or organizat
Tell the stakeholders that they are bothering y Do not go against your organizational policy
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Negativegenerat
bad leada crisis s
Most Compfor higrecognitio
in the summBritish Petmuch mor
ever wDuring the Deepwater Horizon incident, BPhad more brand recognition than any of the
different venues for cellular communication.
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POOR CRISIS MANAGEMENT IRREPARA
ORGANIZATIONAL DAMAGE
Romar Tower - Orange Bea
Tony Haywood deposition
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WHAT IF ANOTHER EXECUTIVE WAS THE LEADBRITISH PETROLEUM, WOULD THE RESULT HAVE
THE SAME TODAY?
Apologized and tookresponsibility for the situation
Used wisdom to analyze the factsand repercussions of the crisisbefore publically speaking
Answered all questions withsolutions that were feasible honestly
Used the core beliefs and missionof the organization to substantiateany decisions made
Maybe even someonewas successful in cr
management in the pa
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TYLENOL POISONING CRIS
Cyanide found in extra-strengthTylenol on store shelves. Seven found
dead in Chicago
Sequence Action from credo
Step 1 Immediately recalled all
Tylenol from all storesStep 2 Halted all advertisement for
the product
Step 3 Assumed responsibility
Step 4 Returned product in a triple-
sealed package in 1989
Analysis of Crisis Mana
Following their corporate credo, Johnson and Johnsonimmediately initiated the following:
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THE LEADERSHIP OF TONY HAYWARD COMTHE LEADERSHIP OF JAMES BURK
Scale : one to ten
(ten is highest)Haywood
CrisisManagement 2
OrganizationalCommitment 6
Public Image 4 Sunrise Orange Beach Alabama November 12, 2009
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JAMES BURKE : FORMER CEOJOHNSON AND JO
Leadership Values and Ethics
Decision Making
Overall success as a Leader
Organizational Behavior Leadership Specifics
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Leadership Values and Ethic
Awards
Bower Award forBusinessLeadership 1990
Presidential awardof Freedom
Recognition
National BusinessHall of Fame
Named One of thegreatest CEOs ofall time FortuneMagazine, 2003
Lead tdoctrininete
and ealwa
Lead JohTylenol
honesoften
Immedassum
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DECISIONS MAND DECIS
MAKING Use of Credo as an ethical guide
Assumed full responsibility for
Very media-receptive and tran
Pulled Tylenol off shelves again in 1986 beca
Because of Burkes handling of the Tylenopackaging came to be
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OVERALL SUCCESS AS A LEAD
Tylenol Incident Conducted the situation by the organiza
Handled Media Great Honest Presence Held open confere
Tylenol Recall Placed People first little regard for total c
Reoccurrence of Tylenol
Incident in 1986
Immediately took the recall measures
As CEO of Johnson and
Johnson
Always conducted himself as honest, ethic
responsible leader A role mo
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Maybe the Gulf ofMexico would not look
like that or this
IF JAMES BURKE HAD BEEN THLEADER OF BRITISH PETROLEUM
And maybe wthis im
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British Petroleum has oddly received mixed reviews three ybut the corporation will forever be damaged from the ineffec
management during the deepwater horizon incident
Romar Tower Orange Beach Alabama
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BRITISH PETROLEUM PAINTS A VERY OPTIMOUTLOOK FOR THE FUTURE OF AMERIC
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REFERENCES
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VIDEO REFERENCES
Hayward, Tony. (2010).A message from Tony Hayward. Retrieved from: http:///www.youtube
.com.a message.from.tony.hayward_small.3gpp
Hayward, Tony. (2010).BP CEO Tony Hayward Id Like my life backRetrieved from:
http:///www.youtube.com.bp.ceo.tony.hayward.id.like .my.life.back.
Hayward, Tony. (2011).Deposition. Retrieved from:http:///www.youtube.com. the video BP
doesn_t want you to see mp4_small (2).3gpp
News, Tylenol. (1982). Tylenol News 1982_medium.mp4. Retrieved from:
http:///www.youtube.com.Tylenol News 1982_medium.mp4
Petroleum, British. (2013).BP Energy Outlook 2030 Americas Energy Future. Retrieved from:
http://www.youtube.com/watch?v=2B3dLWv7HNs&feature=player_detailpage
Tylenol, News Clip. (1982). Tylenol News Clip. Retrieved from: http:///www.youtube
.com.News Clip Tylenol