What IF…

We acquired technology that really mattered?

What would the best applicationsand the best tools really look like

for our community?

The Challenge

Can we position to be on the forefront?

How does one navigate the ocean?

Do we measure up?

Where are our members?

What technologies are essential to the meeting planner toolbox?

Which tools offer the greatest impact?

How can we best showcase technology?

How do we assess these solutions?

Can we measure ROO/ROI?

How this maps to our strategic vision?• Foundation for decisions to be made• Based on FICP business drivers

Technology Objectives

2011 FICP Education Survey

“The order of these responses shows that overall planners are looking for timely training on the information and skills they need to do their job in today’s market – the upcoming trends in travel and technology coupled with the best everyday practices that will make them successful.”

Organizer/planner goals1. Recruit attendees2. Grow community3. Enhance

networking4. Increase brand

awareness5. Recruit sponsors6. Create value for

sponsors

7. Generate event buzz

8. Drive online commerce

9. Supplement current marketing efforts

10.Conduct research11.Provide online

event connectivity12.Manage reputation

The Disruption

What is disruptive technologies?

• innovation disrupting a market • improves a product or service • not expected• lowers price or changes market

SXSW

Experiment

Event disruptive technologies

• Virtual events • Mobile applications• Social media marketing• QR codes• RFID• Video/Streaming• Inbound Marketing

Mobile is buzz

The Environment

Getting Mobilized for Meetings and Events (March 2011): How to Create a Mobile Strategy that Delights Your Users and Achieves Your Business Goals, is a new white paper that provides meeting professionals with everything they need to know about smartphone apps for meetings and events.

Getting MobilizedSwiftMobile reveals what you need to know about implementing a mobile strategy for your events. Read the white paper to find out how a mobile strategy can meet your attendees changing expectations and increase the value of your events.

Welcome to the Digital DeclarationPhiladelphia is the home of the Declaration of Independence, the Liberty Bell

and Independence Hall and the perfect place for SISO to declare it’s independence in the digital age of trade shows. SISO’s annual tactical conference for CEOs, owner/operators and senior management is the only place that for-profit organizers get the latest information about meeting the market demands. This year’s conference will devote its entire program to understanding how technology is changing the face-to-face environment and how our companies can harness the power of digital to produce greater revenues and increase bottom line profits.

TOO MUCH TECHNOLOGY….TOO LITTLE TIME, delivers a panel of leading edge technology experts that have done the homework for you, as they present the latest technology offerings and what they really mean to show organizers. This session is the Consumer Reports of technology and they will show you which products are best buys and those to avoid.

Open source platformMobile apps and

websites

The Opportunity

GOBIGORGOHOME.

Not GO spend a bunch of money

on BIG resources

ORGOHOME.

important ideas

• Experiment for results• Appreciate the power of the

community• Train the trainer• Make a statement• It is all about moving the needle

Recommendations

• Governing task force• Tech Assessment– Focused tech survey of membership

• Resource requirements• Technology plan incorporated into FICP

strategic plan• Build migration plan• Create a documented industry best practices

Take Away

Change is here to stay requiring meeting planners to reinvent their events and incorporating innovation.

FICP has the opportunity to be positioned as the knowledge expert for your community.