“WHAT IF?”: MERGING MARKETING

AND BUSINESS

Why “What If”?Addressing customer needs and industry trends

What If Questions for Health IT • What if your help desk really helped?• What if small changes had multi-million dollar

savings?• What if optimization could happen before go-live?• What if you had an EMR Maintenance Cost Budget

Guarantee?• What if your consulting partner would go at risk?• What if your KPIs automatically graphed to industry

benchmarks?• What if you knew the departments causing A/R

delays?• What if negative rev cycle trends popped out at you?• What if you knew which patients were ED visit risks?• What if clinical indicators were generated without

IT?

• What if clinicians had info for decisions before needing it?

• What if patient wait times could be tracked across the enterprise?

• What if you knew the most cost effective way to deliver service?

• What if you knew internal and external ICD-10 risks?• What if a best practice HIS system could be

implemented in 8 mo.?• What if you could have a Fixed Fee System

implementation?• What if your ROIs were part of the system design

foundation?

Marketing, Social Media, and Trade Show Tactics

Dare to explore the future of healthcare IT by asking What If?... with Stoltenberg.

Tweet your What If?... questions to #WhatIf4HIT

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