what influences my choices? lesson 2.4 & 2.5. learning targets (p.99) today in class, i will…...
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What Influences My Choices?
Lesson 2.4 & 2.5
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Learning Targets (p.99)
Today in class, I will…
◦Identify advertising techniques used in various advertisements.
◦Create a visual representation of each type of advertising technique.
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Word Wall Vocab.Under vocabulary tab in your binder
place your word wall handout, and write the following definition.
◦Hypothesize: to purpose an explanation for something or make an educated guess.
Example: science experiment
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Advertisements Advertisements:
influence opinions, emotions, attitudes, or behavior.
benefit the sponsor, company, or business.
appeal to the emotions of customers.
persuade their audience.
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Advertising TechniquesBandwagonTestimonialSnob Appeal Plain FolksPatriotismEvidence ClaimsGlittering
Generalization
TransferSloganWit and HumorRewardsName-CallingBig LieScapegoat
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BandwagonIntended to make you feel left out if
you don’t buy the product.
Invites you to join the crowd…Everybody’s doing it!
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TestimonialCelebrities endorse products by
using or making positive comments about a product.
Intended to make you want to be like your favorite musician, actor, or athlete.
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Snob AppealAims to flatter you and make you feel
important/cool. “Avant Garde” ahead of the times.
Insinuates that the product is better than other products.
“The Ultimate Driving Machine!”
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Plain FolksNormal/everyday people use practical
products.
Intended to make you feel comfortable and like the company is your friend.
“Like a good neighbor…”
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PatriotismIntended to make you feel like you
will display love for your country or financially help your country.
“…built American tough!”
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Evidence ClaimsFacts and Figures– statistics prove
superiority.
Hidden Fears– suggests you are safe from danger.
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Glittering Generalizations
Intended to give you hope and suggests the product works every time.
“Glittering” because the products are falsely attractive.
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TransferPositive feelings or desires are
connected to the product. Insinuates that you will have:
Love/PopularityFameBeautyWealthPower
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SloganIntended to be catchy, clever, and
easy to remember.
Used repeatedly to promote sales.
Trust Sleepy’s for the “Rest’”of your life!
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Name CallingIntended to damage or smear an
opponent.
Intended to give you an uneasy feeling about an opponent.
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Big LieProvides you with an outrageous
falsehood, but it captures your attention because it’s so outrageous.
Convinces you into believing and buying it.
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ScapegoatIntended to make you feel bad by
focusing on your emotions.
Wins you over with sympathy.
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Engaging TechniquesWit and Humor– diverts the audience
and gives a reason to laugh often through the use of clever visuals or language.
Rewards– bonus awarded to consumer for purchase. (Toys, gimmicks, rebates, free payment)
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Buyers BewareBe a conscientious consumer!
Know the game and don’t fall for tricks!
Make an informed decision!
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Advertising PosterUse magazine ads to locate an
example of each advertising technique we learned about in class.
In cooperative groups, create a collage about the advertising techniques you used. Identify the techniques used in the ads.