what investors are looking for, by 500 startups

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WHAT ARE INVESTORS LOOKING FOR? ADAM BENAYOUN - SEPTEMBER 27 2016

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Page 1: What Investors are Looking For, by 500 Startups

WHAT AREINVESTORS LOOKING FOR?ADAM BENAYOUN - SEPTEMBER 27 2016

Page 2: What Investors are Looking For, by 500 Startups
Page 3: What Investors are Looking For, by 500 Startups

WHAT AREINVESTORS LOOKING FOR?

Page 4: What Investors are Looking For, by 500 Startups

IT DEPENDS

Page 5: What Investors are Looking For, by 500 Startups

TEAM

Page 6: What Investors are Looking For, by 500 Startups

TEAM

▸ Obsessed, Grit, Resilient▸ Cross functional team▸ Engineering, Product/Design and Marketing/Sales▸ Domain knowledge can be a hindrance (Shocking!)

▸ Airbnb, Uber, Amazon▸ Not the time to be humble

Page 7: What Investors are Looking For, by 500 Startups

PRODUCT

Page 8: What Investors are Looking For, by 500 Startups

PRODUCT

▸ Functional prototype or product▸ OSS, API, CLOUD = building product is cheap▸ Solves a problem for a specific target customer▸ Demo the product in person

Page 9: What Investors are Looking For, by 500 Startups

MARKET SIZE

Page 10: What Investors are Looking For, by 500 Startups

MARKET SIZE

▸ Size actually matter▸ Top to bottom = avoid at all costs▸ Bottom to top (based on usage)

▸ # of customers * avg txn * n = Big #▸ Market growing (xx% per year)

▸ Adjacent markets

Page 11: What Investors are Looking For, by 500 Startups

TRACTION

Page 12: What Investors are Looking For, by 500 Startups

TRACTION

▸ Measurable traction speaks louder than words▸ Subjective and dependent on industry/business ▸ Profitable (or near) unit economics▸ Strong engaged users▸ Growth / Momentum

Page 13: What Investors are Looking For, by 500 Startups

STORY

Page 14: What Investors are Looking For, by 500 Startups

STORY

▸ People hate pitches but love stories▸ A good story is memorable▸ Pitching can feel impersonal and unentertaining ▸ Pitch = cram everything into a tight amount of time▸ Coherent, Authentic, Organic▸ Create tension with the problem

Page 15: What Investors are Looking For, by 500 Startups

INVEST IN LINE,NOT DOTS.- MARK SUSTER, UPFRONT VENTURES

Page 16: What Investors are Looking For, by 500 Startups

ANNOUNCEMENT

Page 17: What Investors are Looking For, by 500 Startups

DISTRO BOOTCAMP

▸ 2 weeks hands-on education program▸ 7-10 companies per batch ▸ Will receive some funding▸ NOT an accelerator▸ Framework to:

▸ Test assumptions▸ Iterate rapidly▸ Reach Product Market Fit

Page 18: What Investors are Looking For, by 500 Startups

DISTRO BOOTCAMP

▸ Requirements ▸ Seed Stage companies▸ Raised at least $100k▸ Have a product▸ Traction is optional

Partners