what is a celebrity ?

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THE CANNES EDITION 2012-2013

WHAT IS A CELEBRITY ?

SWEDISHDESIGN

THE INEZ &NATHALIE

STORY

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WHAT IS A

CE L EBR I T Y ?

A TRADEMARK? A SET OF IMAGES? OR A REAL PERSON?

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CONTENT

MOBILE CASES...............................LAPTOP BAGS.................................WATERPROOF CASES......................BIOSERIE - MADE OF PLANTS...........IPAD/TABLET/ULTRABOOK CASES....SCREEN PROTECTORS.....................CUSTOM MADE CASES...................MADE FOR XPERIA..........................CAMERA CASES.............................

61216182026283436

www.krusell.se

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THIS STORY IS ABOUT TWO

SWEDISH GIRLS AND THEIR UNUSUAL WAY OF

POSING THOSE QUESTIONS. THEY TRAVEL TO

SOME OF THE BIGGEST FESTIVALS AND GALA

SHOWS AROUND THE WORLD AND SNEAK

INTO EXCLUSIVE PARTIES, FILM PREMIERES

AND EVEN VIP SESSIONS. THEIR HOPES ARE

TO MAKE THE PAPARAZZIS BELIEVE THAT THEY

ARE SOMEONE FAMOUS. THEY ARE NOT

RICH AND FAMOUS, SO EVERYTHING RIDES

ON WHAT THEY CAN ACHIEVE IN THE THREE

OR FOUR DAYS THEY CAN AFFORD EACH

YEAR. THIS YEAR THEY WENT TO CANNES.

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“THEIR HOPES ARE TO MAKE THE PAPARAZZIS BELIEVE THAT THEY ARE SOMEONE FAMOUS”

MOBILECASES

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If you want your accessories to express contrast this is a pouch for your mobile, camera or other gadgets. Keep your belongings safe when living on the edge.

Soft leather pouch with great handfeel, magnetic closure, thin neckstrap, outside pocket on the backside for your small stuff, O-carabiner for beltloop or bag attachment.

COLOUR

WHITE BLUE

GREYBLACK

RED PINK

MOBILE POUCHMOBILE CASES

Function and fashion, all in one classic package. This case becomes your best style asset for all your business experi-ences.

This slim leather case with embossed logo-type is a great and protective choice. A pull up strap for easy access of the phone makes the use totally flexible. Velcro strap to keep the device secure in its case.

COLOUR

WHITE

BLACK

D A L B YM o b i l e C a s e

M o b i l e P o u c hA S P E R Ö

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It is your time to shine! This feminine pouch is a must-have in the male domi-nated boardroom. It´s a distinct state-ment and will not go unnoticed.

Diamond quilted and soft man-made leather case for mobile phones. Metal logo at the front.

COLOUR

WHITE BLUE

PINK

ORANGE

CERISE

PURPLE

BLACK YELLOW

Slim pouch which blends well with a sleek minimalistic look. An everyday, nice designed pouch to keep in your pocket, in your bag or around your neck.

Soft and durable case which will form like a glove around your phone. Backside metal ring and removable O-carabiner for conven-ient carrying in your beltloop or a neckstrap.

COLOUR

BROWN NUBUCK BLACK NUBUCK

PLUM NUBUCK

SAND NUBUCK

RED

TURQUOISE NUBUCK

BLACK SAND

BROWN

L U N A

AV E N Y NM o b i l e P o u c h

M o b i l e P o u c h

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MOBILE POUCHMOBILE CASES

COLOURBROWN NUBUCK

ESPRESSO BROWN

VINTAGE BROWN

COGNAC BROWN

VINTAGE BLACK

This case, designed in Sweden, gives you total flexibility to use both your hands. Your smartphone is securely embedded in this stylish leather case around your neck. The users of this case does not follow trends, they create them!

Soft leather pouch for your smartphone. Thin neck strap, pocket on the backside for your small stuff, O-carabiner for beltloop or bag attachment.

T U M B AM o b i l e C a s e

THE GIRLS AREN’T SATISFIED WITH YESTERDAY’S

EVENTS. THEY NEED INFORMATION ABOUT

MORE EXCLUSIVE PARTIES, AND THE

WHEREABOUTS OF THE CELEBRITIES.

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Uppsala is one of Scandinavia’s oldest university towns, and it has been the basis for the inspiration of this collec-tion. The pouch is timeless, durable yet fashionable.

Universal mobile pouch made in an eco-friendly canvas with logotype on the front. Microfiber lining to keep your device safely inside.

COLOUR

BROWN

BLACK

Want to upgrade your outfit? This slim designed mobile case is a must-have for the season! Hector is sleek and dis-creet in its timeless design.

Slim and moulded case in glossy and smooth leather with suede lining in contrast-ing colour. Beltloops on the backside and hidden magnetic closing.

COLOUR

CHESTNUT

WHITE

BLACK

U P P S A L A

H E C T O R

M o b i l e P o u c h

M o b i l e C a s e

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THE MAN THEY ARE MEETING, MAXIME,

WORKS AT A LIMOUSINE SERVICE AND DRIVES

MOST OF THE CELEBRITIES. HE FEEDS THE

GIRLS WITH INSIDE INFORMATION ON THE

WHEREABOUTS OF THE CELEBRITIES. HE HAS

PROMISED TO HELP THEM INTO THE MARTINEZ,

THE HOTEL WHERE MOST CELEBRITIES STAY.

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“THEY NEED INFORMATION ABOUT MORE EXCLUSIVE PARTIES”

LAPTOPBAGS

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Uppsala is one of Scandinavia’s oldest university towns, and it has been the basis for the inspiration on this collec-tion. The bag is timeless, durable yet fashionable.

Well-made, affordable bag made in an ecofriendly canvas and PU. A padded laptop compartment inside the bag. Pockets for files, papers and pens. Adjustable shoul-der strap with anti-glide rubber.

Bring colour and style to your every-day outfit, either it is a day at the office, travelling or a night out, this will be aperfect accessory!

Pockets for files and folders. Padded laptop compartment. Removable shoulder strap with padding. Trolley function with zipper closure at the back. Business card window at the back. Made of soft man-made leather.

COLOUR

BROWN

BLACK

COLOUR

RED

BLACK

LAPTOP BAGS

U P P S A L A

VA X H O L M

L a p t o p B a g

L a p t o p B a g

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Who said you can’t have it all? The Gaia laptop bag combines all three: style, functionality and affordability - all in one bag. It is the best case scenariofor the sophisticated woman or man who wants to carry their laptop with ease and style!

Well-made, affordable laptop bag in trendy colours. A padded laptop compartment inside the bag. Pockets for files, papers and pens. Adjustable shoulder strap with anti-glide rubber. Trolley function with zipper closure. Made of soft man-made leather.

This is a slim minimalistic case made with attention to detail in the overall design. It is the best case scenario for the sophisticated man or woman who wants to carry their laptop with ease and style!

Inside padding with memory foam and aremovable padded cushion for extra protectionat the bottom of the case. Handle of heavy cotton webbing band with woven stripe.Durable zipper with puller. Made of soft man-made leather.

COLOUR

COLOUR

BROWN

RED

BLACK

BLACK

RED

G A I A

G A I A

L a p t o p B a g

L a p t o p S l i m C a s e

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With inspiration from an era of time-less cut and feminine elegance, Avenyn laptop bag gives its contribution to fashion accessories of today. This is a cheeky and sexy bag yet protective.

Laptop bag in diamond quilted man-made leather with Krusell metal mark. Lining in matching colour. Trolley function with zipper closure. Removable shoulder strap. Pockets for files, folders, pens etc. Metal feet under-neath the case. Handle for easy carrying.

Classic inspiration with contemporary details to define a new formal businessstyle. A man or women´s best friend in the boardroom is undoubtedly this laptop bag. Use the ability to match the bag to the suit.

A well-made, laptop bag in stylish colors with inside padded laptop compartment. You also find pockets for files, papers and pens. Comes with an adjustable shoulder strap with anti-glide rubber. Made of man-made leather.

COLOUR

BROWN

BLACK

LAPTOP BAGS

COLOUR

WHITE

PINK

BLACK

Y S TA D

AV E N Y N

L a p t o p B a g

L a p t o p B a g

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“THIS YEAR THEY WENT TO CANNES”

WATERPROOF CASES

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SEaLABox

WATERPROOF CASES

COLOURBLACK

WHITE

RED

YELLOW

With SEaLABox you can talk, send sms and surf on the web with your mobile even when you perform activity that includes water and rain. The silicone sheath is constructed with a semi clear and a fully clear surface to provide not only perfect sound quality but also the best quality for video and camera func-tions.

A well-made, protective and waterproof mobile case, made in Sweden. Qualified for IPX7 standard; approved at 1 meters depth for 30 minutes. The case also protectsagainst outer impact and scratches. This special case design may contribute to that some devices features become inaccessible. Available in trendy colors, sized to carry the most popular smart phones. Neckstrap in-cluded. After SEaLABox has being exposed to water, please open carefully to avoid water to make contact with your device.

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WORLD’S FIRST USDA CERTIFIED FULLY BIOBASED SMARTPHONE COVERS

The covers are made with industrially com-postable bioplastic materials derived from annually renewable plant resources. Printed versions available with high-strength glass and bioplastics. All packaging components are eco-friendly; we use FSC certified 100% recycled paper printed with soy ink. Features include patent pending feet at corners to keep screen away from flat surfaces during face down placement.

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B I O C O V E R

G L A S S C O V E R

World’s first USDA certified smart-phone covers made with fully biobased and industrially compostable bioplastic materials. New generation bioplastic materials feature high performance and durability. The covers are made of plants, letting you protect your device in style and with a clean environmental conscience.

USDA certified 100% biobased.Easy to put on and take offThin and lightweightFace down screen protectionPackaging made from FSC certified100% recycled paper printed with soy ink.

World’s first printed smartphone covers with strengthened glass to-gether with made of plants bioplastic materials. The new generation print-ed covers are made from strength-ened glass (similar to the glass used in smartphone screens) and fully biobased bioplastics which are de-rived from annually renewable plant resources.

Scratch and fingerprint resistant coatingFace down screen protectionPackaging made from FSC certified100% recycled paper printed with soy ink.

COLOURBLACK

WHITE

RED

LIGHT BLUE

PINK

LIGHT GREEN

COLOURBLACK

WHITE

RED

LIGHT GREEN

PINK

TURQUOISE

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“HE HAS PROMISED TO HELP THEM INTO THE MARTINEZ”

IPAD/TABLET/ULTRABOOK CASES

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With inspiration from an era of time-less cut and feminine elegance, Avenyn tablet pouch gives its contribution to fashion accessories of today. This is a cheeky and sexy pouch yet protective for tablets.

Diamond quilted and soft man-made leather case for tablets. Inside padding for best protection. Metal logo at the front.

This tablet pouch means business! Slim minimalistic design carries your elegant style from days to months to years. Luna tablet pouch provides a stylish and elegant solution to protect your device.

Soft man-made leather case for tablets. Inside padding for best protection. Metal logo at the front.

COLOURBLACK

COLOUR

WHITE

PINK

BLACK



AV E N Y N

L U N A

Ta b l e t P o u c h

Ta b l e t P o u c h

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With inspiration from an era of time-less cut and feminine elegance, Avenyn sleeve gives its contribution to fashion accessories of today. This is a cheeky and sexy sleeve yet protective for tablets.

Slim designed tablet sleeve in quilted man-made leather. Inside padding for best pro-tection.

This sleeve means business! Slim minimalistic design carries your elegant style from days to months to years. Luna sleeve provides a stylish andelegant solution to protect your device.

Inside padding. Slim designed sleeve in soft man-made leather.

COLOURBLACK

COLOUR

WHITE

PINK

BLACK

AV E N Y N

L U N A

S l e e v e

S l e e v e

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Uppsala is one of Scandinavia’s oldest university towns, and it has been the basis for the inspiration on this collec-tion. The sleeve is timeless, durable but also fashionable.

Slim designed tablet sleeve in an eco-friendly canvas. Inside padding for best protection.

Uppsala is one of Scandinavia’s oldest university towns, and it has been the basis for the inspiration on this collec-tion. The bag is timeless, durable yet fashionable.

A well-made, affordable bag made in an ecofriendly canvas and PU for tablets/iPad and Ultrabooks. Inside padded tablet com-partment. A unique flexible pocket, which enables you to change the size of the inside depending on your individual needs. Divide it by Velcro and be able to carry your charg-er at the bottom or make the main compart-ment bigger itself. Adjustable shoulder strap.

COLOUR

BROWN

BLACK

COLOUR

BROWN

BLACK


U P P S A L A

U P P S A L A

S l e e v e

S h o u l d e r B a g

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This model specific cover is perfect for the dedicated tablet user. Use it by itself or as a complement to Apples Smart Cover. It’s easy to mount or change to another design in the Krusell product assortment. Krusell ColorCover gives an ultimate protection for the back of your device and facedown screen protection.

ColorCover is a well-designed cover and there are cutouts for all needed functions and the Apple logotype at the back.

This model specific cover is extremely easy to become dependent on, since it brings exclusivity and fashion to your device. Donsö Tablet Case gives an ultimate facedown screen protection and full flexibility when using your device. The man-made leather surface gives a nice finish to this ultra slim case. Equipped with a magnetic lock that automatically puts your tablet in “sleep mode” when closed.

With slim minimalistic design, this custom made case holds your tablet firmly in place and protects it from outer impact. The case adjusts with its user and has a range of angles that allows you to use your device in a flexible way. The magnet on the inside of the lid puts the tablet in sleep mode when closed.

COLOURBLACK

WHITE

COLOURBLACK

WHITE

ORANGE METALLIC

BLUE METALLIC

PINK METALLIC

D O N S ÖTa b l e t C a s e

f o r Ta b l e t sC O L O R C O V E R

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COLOUR

RED

BLACK

This custom made case holds your tablet firmly in place, protective but most of all stylish. A newborn in the Avenyn family with a sleek minimalistic design. The case can fold out into tree different stands, which makes it possible to be used with a range of viewing angles. It is stylish yet ergonomic. Equipped with a magnetic lock that automatically puts your tablet in “sleep mode” when closed.

Padded case in man-made leather. Cut-outs and openings for all needed functions. Metal logo on the front.

This custom made case holds your tablet firmly in place, protective but most of all necessary. A newborn in the Luna family with sleek minimalistic design. The case can fold out into three different stands, which makes it possible to be used with a range of viewing angles. It is stylish yet ergonomic. When applicable, the case is equipped with a magnetic lock that automatically puts your tablet in “sleep mode” when closed.

Padded case in man-made leather. Cut-outs and openings for all needed functions. Metal logo at the front.

COLOUR

WHITE

PINK

BLACK


AV E N Y N

L U N A

Ta b l e t C a s e

Ta b l e t C a s e

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SCREENPROTECTORS

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S C R E E N P R O T E C T O R S

Krusell offers a long lasting screenprotector, extremely easy to apply. An invisible, protective and self-healing yet ultra-thin film for your display.Perfect fitting shape by precise and smooth mold-cutting and residue-free after removal.

SCREEN PROTECTORS

• Wide assortment for all major phones and tablets

• Invisible

• Optically clear

• Soft natural touch

• Bubble-free surface

• No rainbow effect

• Touch sensitive

• Scuff & scratch resistant, Scratches disappear in 3-5 sec

• Dustproof

• Superior dust-overlaid feature

• Made of PET recyclable material

Self-healing!

f o r Ta b l e t s a n d S m a r t p h o n e s

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CUSTOM MADECASES

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With inspiration from an era of timeless cut and feminine elegance, Avenyn Undercover gives its contribution to fashion accessories of today.

This model specific cover is extremely easy to become dependent on, since it brings exclusivity and fashion to your device. Easy to click on, remove or change to another design in the Krusell product assortment. The Krusell cover gives an ultimate protection to your smartphone, from the hard shell made of polycarbonate and a nice finish of the man-made leather surface.

RED

BLACK

WHITE

COLOUR

PINK

WHITE

BLACK

CUSTOM MADE CASES

With a slim minimalistic design this cover will do wonders to protect you phone. A must for a classic look.

This model specific cover is extremely easy to become dependent on, since it brings exclusivity and fashion to your device. Easy to click on, remove or change to another design in the Krusell product assortment. The Krusell cover gives an ultimate protection to your smartphone, from the hard shell made of polycarbonate and a nice finish of the man-made leather surface.

COLOUR

M o b i l e U n d e r C o v e r

M o b i l e U n d e r C o v e r

AV E N Y N

D O N S Ö

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Add some color to your life! This model specific cover in trendy metallic colours brings style and fashion to your device. The cover has precise cutouts for all functions and is easy to mount, remove or change.

Superior fitting and face down screen protection.

COLOUR

GREEN RED

LIGHT BLUE YELLOWBLACK

WHITE

ORANGE METALLICBLUE METALLIC

PINK METALLIC

f o r S m a r t p h o n e sC O L O R C O V E R

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CUSTOM MADE CASES

COLOURBLACK

A well-made full protection cover for your smart phone is your best option for your life in, and outside, the office. Our product designer Robert Mazetti made it once again and now our other model specific case have its own big brother, but thinner.

This model specific cover is as slim as it gets! A full body cover with necessary cut-outs and openings for flexible use. You can keep the cover on when talking, charging or taking photos. The device is securely fixed in a plastic mold with a nice and soft inside of velvet for best protection. The outside is covered in quality leather with embossed logo on the back. Safe snap on locking feature.

D O N S ÖS l i m C o v e r

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COLOURBLACK

Classic is the best-fitted model specific case ever made, forget about bulky cases! Once a classic user, always a classic user!

Model specific case equipped with Multi-dapt for all types of units. Cut-outs and openings for all needed functions. PVCprotection for the screen on specific models.

COLOURBLACK

This unique 2 in 1 model specific case, designed by Product designer Robert Mazetti gives your device maximum protection. With the flexible feature, the removable lid, this case run your life in and outside the office.

Model specific case equipped with Multi-dapt. Cut-outs and openings for all needed functions. Selected models are equipped with slots for credit cards, etc.

O R B I T F L E X

C L A S S I C

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M U LT I D A P T

CUSTOM MADE CASES

Multidapt® is a patented attachment system aimed at personal electronic devices. Just go ”Click” and join millions of satisfied consumers. Start to Multidapt today.

Having the Multidapt® ”female” on a case enables endless possibilities on how you can carry your device. Attach any kind of Multidapt® Clip or -Swivel solution to the Multidapt® equipped case. Feel free to change the Multidapt® suspension device to any other option within the Multidapt® system. When it’s time to buy a new electronic device, you can easily use the existing Multidapt® clips or -swivels on your next Multidapt® equipped case.

Shoulder Strap Swivelkit Arm Strap

STRAPS

Ratchet Swivelkit Leather Swivelkit45 or 65mm

Steel Swivelkit 65mm

Slide Swivelkit

SWIVELKITS CLIPS

For more information on how to multidapt, please visit www.multidapt.com

SpringClipMiniClip BigClip

BikeHolderkit

CarHoldickit

Windshield Holder

VEHICLE HOLDERS

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S C R E E N P R O T E C T O Rp.27

C L A S S I Cp.32

O R B I T F L E X

S L I M C O V E Rp.31

p.32

Krusell is part of The Sony Mobile Corporation program for authorized and approved accessories, under the Made for Xperia brand.

C O L O R C O V E Rp.30

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“THESE GIRLS KNOW WHERE AND HOW TO PARTY!”

CAMERA CASES

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This is a secure and stylish camera case and member of the Gaia collection. It is ready for your around the world trip, or just to be there when you catch “that special moment”.

A slim, padded, well made camera case in man-made leather. Fits most compact cam-eras. Inside pockets for two memory cards and belt loop at the back.

COLOURWith inspiration from an era of time-less cut and feminine elegance, Avenyn camera case gives its contribution to fashion accessories of today. This is a cheeky and sexy case yet protective for most compact cameras.

Camera case in diamond quilted man-made leather with Krusell metal mark. Removable lanyard, magnetic lock. Lining in matching microfiber.

WHITE

PINK

BLACK

COLOUR

CREAM

RED

BROWN

BLACK

CAMERA CASES

C a m e r a C a s e

C a m e r a C a s e

G A I A

AV E N Y N

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WHEREAFTER THE UNSUCCESSFUL ATTEMPT

AT THE EDEN ROCK PARTY, THE GIRLS

DECIDED TO RE-GROUP WITH SOME

FRIENDS. WERE THEY AIMING TO HIGH, WAS

IT WRONG TO CRASH A CHARITY EVENT?

WHAT THEY DIDN’T KNOW THEN WAS THAT

VERY SOON THINGS WOULD TURN IN A

WAY THAT THEY COULD NEVER FORESEE.

COLOURBLACK/CREAM

BROWN/CREAM

CREAM/BLACK

RED/CREAM

A slim case which blends well with a sleek minimalistic look. Luna camera case is designed to store and protect most of today’s pocket-sized digital cameras.

Beltloop and removable O-carabiner at the backside. Fits most compact cameras. Inside pockets for memory cards.

C a m e r a C a s eL U N A

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“WE NEVER THOUGHT WE’D BE ABLE TO PULL THIS OFF. A SUCCESS? YES.”

what is a celebrity ?

Documents

b ym o b i

e p o u c hm o b i

s em o b i

removable ocarabiner

soft leather pouch

e p o u c ha s p e r

slim leather case

stylish leather case