what is a startup? - aalto...associate with startups follows from growth. dave mcclure a...
TRANSCRIPT
![Page 1: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/1.jpg)
What is a Startup?
![Page 2: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/2.jpg)
WHO ARE THE TEAM CEOSA quick detour
![Page 3: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/3.jpg)
The team CEOs• Ivan Afonichkin• Mary Chan• Andrey Feliciano de Oliveira• Juho Jalonen• Chandni Sharma• Christiaan Teeuwen• Tito Williams II
![Page 4: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/4.jpg)
CEO pitches• You are NOT allowed to pitch a solution• Option 1: Pitch an interesting problem both in
MyCourses (ASAP) and in class (on Tue)• Option 2: Pitch yourself as a CEO both in
MyCourses (ASAP) and in class (on Tue)
![Page 5: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/5.jpg)
BACK TO THE TOPIC
![Page 6: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/6.jpg)
What is a Startup?
![Page 7: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/7.jpg)
Based on the pre-readings and videos• What is a startup? What is not a startup?• Discuss in pairs for 3 min• Groups of four for 3 min• Groups of 8 for 3 min
Group Discussion
![Page 8: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/8.jpg)
Steve Blank• A startup is a temporary organization formed
to search for a repeatable and scalable business model
![Page 9: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/9.jpg)
Eric Ries• A Startup is a human institution designed to
deliver a new product or service under conditions of extreme uncertainity”
![Page 10: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/10.jpg)
Paul Graham• A startup is a company designed to grow fast.
Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of "exit." The only essential thing is growth. Everything else we associate with startups follows from growth.
![Page 11: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/11.jpg)
Dave McClureA 'startup' is a company that is confused about• What its product is• Who its customers are• How to make money • As soon as it figures out all 3 things, it ceases being a
startup and becomes a real business
• Except most times, that doesn't happen
![Page 12: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/12.jpg)
Slide by Ken Singer
![Page 13: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/13.jpg)
Slide by Ken Singer
![Page 14: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/14.jpg)
• Lifestyle Startups: Work to Live Their Passion• Small-Business Startups: Work to Feed the
Family• Scalable Startups: Born to Be Big• Buyable Startups: Acquisition Targets• Social Startups: Driven to Make a Difference• Large-Company Startups: Innovate or Evaporate
Steve Blank’s Types of Startups
Source: http://blogs.wsj.com/accelerators/2013/06/24/steve-blank-the-6-types-of-startups-2/
![Page 15: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/15.jpg)
More from Steve• A startup is an organization formed to search
for a repeatable and scalable business model.• The goal of your early business model can be
revenue, or profits, or users, or click-throughs– whatever you and your investors have agreed upon.
![Page 16: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/16.jpg)
Even more from Steve• Customer and Agile Development is the way
for startups to quickly iterate and test their hypotheses about their business model
• Most startups change their business model multiple times
![Page 17: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/17.jpg)
A startup is a temporary organization formed to search for a repeatable and scalable business model
For this course
![Page 18: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/18.jpg)
Two different worldsSearch
(Exploration)Business model
Execution(Exploitation)
Business plan with knowncustomers, offering,
processes…
![Page 19: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/19.jpg)
![Page 20: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/20.jpg)
![Page 21: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/21.jpg)
![Page 22: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/22.jpg)
![Page 23: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/23.jpg)
OFFICIAL ROLES IN A COMPANYA quick detour
![Page 24: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/24.jpg)
Roles in a Company
Board of Directors
Chief ExecutiveOfficer (CEO)
Auditors
Shareholders (General Meeting)
![Page 25: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/25.jpg)
AuthorityCEO (least power)
Board
Shareholders(most power)
![Page 26: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/26.jpg)
PROJECTS IN DIFFERENT ORGANIZATIONS
![Page 27: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/27.jpg)
• Discuss in pairs for 3 min• Groups of four for 3 min• Groups of 8 for 3 min
How are Projects Different in Startups?
![Page 28: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/28.jpg)
Projects in Real LifeTime
Scope Budget
![Page 29: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/29.jpg)
STARTUP LIFECYCLE
![Page 30: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/30.jpg)
Valley of Death
Image CC https://www.flickr.com/photos/terchonline/5156883095/
![Page 31: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/31.jpg)
Source: https://aptonova.wordpress.com/2014/11/01/how-to-escape-from-the-start-up-valley-of-death/
![Page 32: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/32.jpg)
![Page 33: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/33.jpg)
![Page 34: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/34.jpg)
![Page 35: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/35.jpg)
![Page 36: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/36.jpg)
![Page 37: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/37.jpg)
![Page 38: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/38.jpg)
Next Deadline on 15th• Please upload both the video and the life plan
on time• The hand-in box will close 2100 sharp
![Page 39: What is a Startup? - Aalto...associate with startups follows from growth. Dave McClure A 'startup' is a company that is confused about • What its product is • Who its customers](https://reader033.vdocument.in/reader033/viewer/2022043009/5f9b70fe85f5332e50512f8a/html5/thumbnails/39.jpg)
What is a Startup?