what is a virtual assistant niche?
TRANSCRIPT
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CREATING A SPECIAL NICHE
For a VIRTUAL ASSISTANT
BUSINESS
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What is a Niche?It is best described as offering a service to
select clientele in an area that you specialize in.
Focusing on your strengths, skills and experience will help you choose a niche.
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Most Virtual Assistants don’t initially focus on a specific niche when they first start their Business.
It is common to see a VA become a generalist until she can determine where her expertise will lead her.
As a generalist we focus more on the services that are most requested.
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However,
sometimes we end up at a destination we never planned for.
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Example of change:
You may start your business offering administrative services and general office duties only to find...
Your expertise lies elsewhere....You may prefer writing business plans or marketing.
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What are some niches?
Realtor’s Assistant
VA for Speakers
Assistant to a Coach
Social Media Specialist
Event planner
Bookkeeping
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And the list goes on........
Website Design
Desktop Publishing
Copywriting
Concierge Services
Administrative Services
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How to pick a niche.Evaluate your skills.
What industry are you familiar with?
What is your educational background?
What particular role do you enjoy in your
business?
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Look closer Do you prefer marketing, accounting, assisting
others or being a team leader?
Do you have contacts in your chosen industry?
What level is your experience?
Do you need upgrading or any training?
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What is your passion?
What five things are you the absolute “best” at?
What type of tasks do you love doing?
And...
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Look at what you don’t enjoy or what is currently not working or making you any money.
Maybe it’s time to eliminate those negative aspects of your business.
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Be uniqueLook at what other Virtual Assistants are
doing in their business.
Who are their clients?
What type of work do they do?
Can you do it a bit differently?
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Put your own unique spin on
something
others are already doing.
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Who is your ideal client?What type of client would you like to work
with?
Female, male, coaches, realtors, lawyers,
young old, new business owners, established
organizations?
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Now think of what services they might need!
Can you help them?
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In conclusion...By understanding what a niche is,
knowing your skills, experience, passion and your preferred client will help you focus on whether you wish to focus your Virtual Assistant Business on a Niche Market.
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You may also choose to become a generalist – doing all kinds of tasks for a variety of clients.
That’s okay...
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IT’S YOUR BUSINESS!
Do what you love!
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