what is account-based marketing? · account-based marketers 92% 66% 64% regular planning meetings...
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ABM is No Longer the Exclusive Domain of Enterprise Organizations
54% of Enterprise
companies surveyed are using
or testing ABM
35% of Small businesses are using or testing ABM
71%
of all B2B marketers are onboard with an ABM
approach
72% of B2B marketers
deploying ABM plan to increase their usage
over the next year
96% of B2B Marketers
leveraging ABM report a positive impact to
marketing’s success
Read the ABM Benchmark Report for more insights
7.4 Average rating of marketing importance to driving revenue (on a scale of 1 to 10)
of those who have employed ABM for at least one year attribute a revenue increase of 10% or more to its use
of Enterprise companies... of Mid-market companies... of Small companies...
...have been using ABM for up to 4 years
Top 5 tactics used by Account-Based Marketers
92%66%64%
Regular planning meetings with sales
Sales enablement
Event planning
Funnel & pipeline review
List building
63%62%
Top 5 benefits cited by Account-Based Marketers
What is Account-Based Marketing?
Account-Based Marketing (ABM) is a set of products and services that enable B2B marketers to identify and target the accounts they value most.
R o c k e t F u e l f o r M a r k e t i n g
EMAND ETRICD M
R o c k e t F u e l f o r M a r k e t i n g
EMAND ETRICD M
83% 90% 88%
It’s No Longer a New Strategy
41% of Mid-market businesses are using or testing ABM
60%
59%55%
B2B Marketers are Seeing Success with ABM
ABM has been Driving Results for Years
of those interested in ABM already have the
necessary skills in their current team
60%
It’s Easier to Get Started than you Think