WHAT IS BIG DATA?WHY QUALITY & SANITY OF DATA IS KEY?

METADATA GROUP3

MARKET GROWTH

4

Big Data Overall Revenue $53.4B By 2017

Billions

Source: Wikibon

METADATA GROUP5

DATA GROWTH

Big Data: By The Numbers

• Walmart handles 1M transactions per hour

• Google processes 24PB of data per day

• AT&T transfers 30PB of data per day

• 90 trillion emails are sent per year• World of Warcraft uses 1.3PB of

storage

Worldwide Data Growth at 7.9EB / Yr in ‘15

2005 2010 20150

2000

4000

6000

8000

10000

Exab

ytes

Source: IDC, EMC. 1EB = 1 Billion GB.

Data Sensed Per Year

0.04 EB

200,000X

7,910 EB

1EB = 1 Billion GB

METADATA GROUP9

DATA SANITY WILLL TRANSFORM BUSINESS

Transformation of Retail

10

SalesData driven pricing

and recommendations

THEN... NOW...

Image: webdesignerdepot.com

Transformation of Online Marketing

11

Company First Last Oppty Created

Acme Fred Langan $250K 6/08/12BigCo Tom Jones $100K 6/17/12

DealCo Jan Sedor $50K 7/01/12Stor

Works Liza Grear $750K 7/14/12

RF Group Carl Tomer $47K 7/18/12

LeadsMarketing and Sales Recommendations

THEN... NOW...

CampaignRecommendations

Transformation of IT

12

THEN... NOW... Log files

Operational intelligence

Image: blog.getsocialize.com/2012/location-showcase

Chart: Zendesk 13

Transformation of Customer Service

THEN... NOW... Unhappy

customersCustomer insight

Transformation of Billing

14

THEN... NOW... Manual coding Intelligent coding

Transformation Of Fraud Management

15

Credit databases Social profiles

THEN... NOW...

Transformation Of Operations Management

16

Operations?

Automated operations

THEN... NOW...

Images: Jalopnik.com, SFPark

Transformation of Law Enforcement

17

Gut instinctCrime hotspot

prediction

THEN... NOW...

Images: Fanpop.com, paleo.sscnet.ucla.edu

Transformation of Medical Research

18

THEN... NOW... Keyword searches Relevance

Images: PubMed, Atigeo

Transformation of Fitness

19

THEN... NOW... Manual tracking

Goals + measureme

nt

Image: Store.Nike.com

Walk 45 minutesSmoothieLift weights 20 minutes