What is brand equity ?

Defining brand equity

2 . Brand-knowledge

-One of the causes of difference in consumer response.

How else could brand equity be defined ?

Providing marketers with a vital strategy orProviding“bridge”

From their pasts to their futures.

-There are four pillars.

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

E.D Relevance Esteem Knowledge

Graph

Graph

Brand Dynamic PyramidNumber of customers who have reached each level

Presence

Relevance

Performance

Advantage

Bonding Strong relationship

Weak relationship

Nothing else beats itDoes it offer something better than others

Can it deliver

Does it offer me something

Do I know about it

We have read about -What is brand equity-Key ingredients of Brand Equity-Brand Equity Models-Brand Dynamic Pyramid

These slides were created by Yovan Sethi, IIIT Allahabad,

during a Marketing internship by Prof. Sameer Mathur,

IIM Lucknow (See www.IIMInternship.com)

Disclaimer