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Page 1: What is brand INDIA?
Page 2: What is brand INDIA?

NOTE FROM EDITORS

COMMERCIAL INDIA

We feel priviledged to present the December edition of the official CBS magazine, CONNAISSANCE

the emerging stand of „Commercial India‟.

Sometimes when we have a glimpse at various magazines, news articles, blogs we see a plethora of find-

ings, reports and everybody we halt to press the quote as India is turning into a commercial hub. Now it

is obvious that we often think of it differently as to what is the hype towards the brand frames as India

Inc. We are often clueless and think about its tangibility. Is commercialization really happening?

To study it, we can imagine a spectrum of Social selling, on one end of which, there is no commerce, as

for example, in transactions between a nursing mother and her newborn child, as on the other end of

which, markets organize all transactions, as on a stock exchange. We can also imagine this spectrum

spatially, as being composed of places, like isolated villages with little commerce, as other like cities and

suburbs. Overtime commercialization increases the proportion of market transactions in social life and

social space.

Commerce is basically marketization of exchanges, the trading of things with intermediary media called

money. Moving up the scale a bit, implicates culture as well as economic life. Creating markets requires

making rules to govern the possession, or ownership, of items, held as property and exchanged as mon-

ey. Commercial motivators must also agree about procedures for measuring exchange values. Such

shared understanding about the conduct of commerce comprise its cultural content, and we can use

“commercialism” to denote any combination of ideas, symbols, values, rules and institutions that form

the cultural basis of market exchange.

In long term perspective, commercialization has comprised a process that began long before 1800 A.D.

and accelerated thereafter to shift the balance and conduct of exchange relationships everywhere in In-

dia. Two commodities, land and labor indicates most clearly how these attributes defines India.

Capitalism as a distinctive formation operating insides India‟s National borders. Land reform laws, labor

laws, consumer rights, product standardization mark the elementary visibility of it.

In this light, it seems that Indian commercialization evolved into Indian capitalism without carving dras-

tic disjunction in the composition of the social structure allowing many elite groups to retain substantial

control over commodity production and exchange. Political disjunctures, which marks the history of

British Imperialism and Indian Independence, also mark this evolution, as Indian commercialization

changed over time in a changing Indian landscape as well as in commercial space that escapes the con-

fines of Indian national territory. It has included enrichment and destitution for families, localites and

regions.

Page 3: What is brand INDIA?

Theorists provide various ways to conceptualize social environment that many contradict, accommodate

and encourage commercialization. Historians have used and revised these theoretical approach to study

commercialization in India so we believe commercialization is really happening, it has been an ongoing

process

SARADINDU MONDAL

TRINA GHOSH

(Editors-in-chief)

Page 4: What is brand INDIA?

CONTENT

Topic Page.no

1.Domestic News 1-2

2.International News 3-4

3.Business of Sports in India 5-6

4.India:What’s all the hype about 7-8

5.The Business of Indian Cinemas 9-11

6.Building a Smart Clean Future 12

7.Brand, “Market India” 13-14

8.India; Market for Present and Future 15-16

9.Quizzlet 17

10.Picturesque. 18-19

11.Comic Strip 20

12.Horoscope. 21-22

Page 5: What is brand INDIA?

NEWS SECTION

Domestic News:

1. India leads global consumer confidence index - Nielsen

India continues to lead the global consumer confidence index in the third quarter of this year, followed

closely by the US and much ahead of China, a global report said today. Nielsen, a global information

and insights provider, in its latest report said in the third quarter of this year, India's consumer confi-

dence score was at 131 followed by the US (119), Philippines (117) and Indonesia (116). The US

showed the biggest quarterly improvement of 18 points, and Taiwan showed the biggest quarterly de-

cline of 12 points from the second quarter. South Korea reported the lowest score of 49, an increase of

four points from the second quarter. India's score remained at 131, while confidence decreased one point

in China (106) and three points in Japan (80).

(The Financial Express)

2. Prime Minister Modi calls on Indians to mobilise idle gold, cut imports

Prime Minister Narendra Modi on Thursday exhorted Indians to put thousands of tonnes of gold stacked

away in households and temples into productive use, launching three programmes aimed at cutting mas-

sive imports of the metal. The government hopes the gold monetization scheme will prompt families to

deposit the metal in banks for interest while the sovereign gold bond programme will cut physical de-

mand, though some experts reckon public response will be limited. India's obsession with gold is ri-

valled only by China, with the metal used widely in wedding gifts to brides, religious donations and as

an investment. The country has amassed about 20,000 tonnes of gold worth over $800 billion in family

lockers and temples. However, industry experts say many prospective depositors will not take the

scheme due to concerns that the tax department could question the source of gold, while others may find

conventional bank deposit rates of about 8% more attractive.

(The Times of India)

3. Gartner says India represents a $7 billion digital commerce

market

"Digital commerce is at a nascent stage in India, and it accounts for

less than 1% of total retail sales in 2015. However, India is one of

the fastest-growing digital commerce markets in Asia/Pacific," said

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managing vice president at Gartner Gene Alvarez,. "India represents a $7 billion market, growing at

more than 40% every year. Currently B2C commerce leads the market in India, while B2B is limited to

organizations that drive online sales while trying to cut costs in dealing with their partners and distribu-

tors." Mobile commerce is a primary channel for digital commerce in India. Over 40% of digital com-

merce transactions came from a mobile device in 2014, and it is likely to exceed 50% in 2015. Due to

the low Internet penetration in India, the country is leapfrogging the PC, and consumers are using mobile

as the primary channel for online shopping.

(The Times of India)

4. IMF says India to remain the world’s fastest growing economy

The International Monetary Fund (IMF) has marginally lowered its 2015-16 growth forecast for India,

which will still remain the world‟s fastest growing major economy, and expressed optimism about its

future prospects. IMF now expects the Indian economy to grow 7.3% this year, lower than the 7.5% it

projected in July. It expects growth to accelerate to 7.5% the following year. This will cement India‟s

position as the fastest growing major economy, ahead of China, which the IMF expects will grow 6.8%

this year, followed by 6.3% in the next.

(Live Mint)

5. China developers do a realty check, keen to float JVs for big projects

After global private equity and sovereign funds, now

Chinese developers are eyeing investment opportuni-

ties in India's property sector. A team from interna-

tional property consultancy JLL is holding explorato-

ry talks with Indian developers to seek investment

opportunities for their Chinese clients. The Chinese

developers are looking to forge strategic partnership

and enter into joint ventures with Indian builders to

invest in large scale residential projects.

(The Economic Times)

Page 7: What is brand INDIA?

International News:

1. Chinese online sales breaks record on Singles Day

China's e-commerce giant Alibaba smashed records today with online sales hitting a new high of USD

1.57 billion within minutes on Singles Day, an online buying fiesta in China akin to America's Cyber

Monday. As of 8:30 am, the figure stood at 44.2 billion yuan (USD 6.9 billion) according to the compa-

ny's Zhejiang HQ. Last year, it took 38 minutes to hit the 10 billion yuan mark and the company is ex-

pected to easily break last year's one-day sales record of 57.1 billion yuan.

(The Economic Times)

2. Volkswagen car sales slump nearly 10% in Britain

Sales of new Volkswagen cars in Britain slumped by

almost 10 per cent in October, in the wake of the pol-

lution cheating scandal. There were 13,970 new reg-

istrations of Volkswagen branded vehicles in Octo-

ber, down 9.84 per cent compared with the same

month in 2014, The Society of Motor Manufacturers

and Traders said in a statement. Sales of Volkswagen

brands combined, comprising also Audi, Bentley,

Porsche, SEAT and Skoda, fell almost six per cent in

October year-on-year.

(The Times of India)

3. Standard Chartered axes 15,000 jobs, announces $5.1 billion capital raise

Asia-focused British bank Standard Chartered said it would axe 15,000 jobs and raise $5.1 billion in

capital after posting a "disappointing" third-quarter loss as it struggles to return to growth. The job losses

are part of a major restructuring that will cost around $3 billion, the bank said.

(The Times of India)

Page 8: What is brand INDIA?

4. Mitsubishi Unveils Jet, Japan’s First in 50 Years

Japan‟s first commercial jet in half a century made its maiden flight this week in a breakthrough for the

country‟s long-held ambition to establish an aircraft industry that can compete with some of the major

players in global aviation. The 100-seat Mitsubishi Regional Jet took off on a one-hour flight from Na-

goya Airport, after three years of delays. Mitsubishi Heavy Industries, which built the World War II-era

Zero fighter, is hoping the $47 million regional jet will help it compete with Embraer of Brazil and the

Canadian company Bombardier, the leaders in a competitive market area. The jet, Japan‟s first commer-

cial passenger aircraft since the 64-seat YS-11 entered service 50 years ago, is scheduled for delivery in

June 2017 to Japan‟s biggest carrier, ANA Holdings. Mitsubishi has ambitions to eventually sell more

than 2,000 aircraft.

(New York Times)

5. BRICS funds find it hard to attract investors on poor returns, weak economic growth

Specialist funds dedicated to the once-vaunted BRICS quartet of emerging markets face a bleak future,

as many investors have pulled out due to years of collective underperformance by the bourses of Brazil,

Russia, India and China. The sharp decline in assets is forcing managers to close BRICS funds or radi-

cally rethink their strategies for the four largest emerging economies. The decline in fortunes has been

underway for some time. Stock markets in China, Russia and Brazil, weighed down by big, inefficient

state-run companies, have fared far worse than smaller emerging markets such as Indonesia and the Phil-

ippines. Economic growth and reform have ground to a halt in Brazil and Russia, while there are doubts

about China's financial stability. Indian stocks have done well this year and last, but only after a period

of poor performance, and the government is struggling to get tax and labour reforms through parliament.

(International Business Times)

Page 9: What is brand INDIA?

BUSINESS OF SPORTS IN INDIA

Other than defence, no other activity apart from sports can garner self and national pride. Sports not only

ensures physical fitness and healthy lifestyle among the citizens of a country but it also has a severe so-

cio-economic impact on its citizens. It unites people from diverse backgrounds hence promoting peace

and development.

With the involvement of media and hosting of several international events , sports has created mass

awareness among the people throughout the country. According to a recent data, it is believed that the

average share of educational and recreational activities in the annual household consumption is estimat-

ed to increase from 5% to 9% by 2025.

If we travel along the timeline and look back at the past,

we will find that our country was not only a germinating

ground to a wide variety of sports like chess, karate, judo,

polo ,snooker and many more but several other foreign

sports(in general)and cricket (in particular) were played

and enjoyed by the masses. The first step of converting this

passion for cricket in India into a profit seeking model was

designed by ZEE ENTERTAINMENT ENTERPRISES in

2007 by starting a private league known as Indian Cricket League. It was played in a twenty-twenty for-

mat. This format proved to be successful as busy work schedule for people made it very difficult to

watch a 50 overs game. This format provided sheer entertainment for cricket lovers in just 3 hours, i.e,

the time length of a movie.

Seeing the threat the Board of Control for Cricket in India (BCCI) made arrangements to start its own

tournament in this format known as the Indian Premiere League(IPL) in 2008. Mr Lalit Modi was given

the task of organising this league and it was decided that eight franchisee teams representing eight Indian

cities would be auctioned at the base price of $ 400 million.

With the increase in population, the viewership catchment of these sporting spectacles will keep growing

steadily and I don‟t see it decreasing in the near future. Sponsorship contracts are based on viewership,

so increasing number of viewers means more revenue. Other sources of revenue include stall money,

ticket sale, prize money and media rights.

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This kind of business model was proved to be extremely successful. Till date after eight seasons most of

the teams are making profits and amount of money that has flowed into this business has increased to a

huge extent. Investors feel much more secure and comfortable about their money right now which itself

defines its success.

Keeping this success in mind IMG Reliance, Star Sports and AIFF decided to penetrate the Indian sports

market with the introduction of ISL (Indian Super League). This was a very difficult task as they had to

break the monopoly of the cricket business that has been doing robust business in India. Considering the

increasing appetite of middleclass people for TV broadcasts of foreign football, the promoters of ISL

paved the way for foreign investment in Indian football market. It is forecasted that this business model

will be much more successful in terms of revenue generation than IPL in the coming years.

Another successful venture of this sports business was initiated by Mahindra groups when they started

the Pro Kabaddi league. This game, Kabbadi was almost on the verge of extinction but with active media

support and awareness, a commercially viable sporting entity was created which paved the way for fur-

ther corporate investments.

Thus we can conclude that in this era where world economy is stagnant and not growing at a rapid pace,

this sports business model seems to be extremely successful in providing value to the audience and in

generation of revenue. According to research done by KPMG, the global sports industry is estimated to

be worth around $600 billion. Gestation period in sports sector may be long, but with the involvement of

government and private sector, this industry is bound to flourish.

Sutanu Palodhi

(PGDM 2015 – 2017)

Page 11: What is brand INDIA?

INDIA: WHAT’S ALL THE HYPE ABOUT?

From the ramparts of Red Fort, Prime Minister Modi had announced on the eve of Independence Day –

„Come make in India, “Come manufacture in India”. Sell in any country of the world, but manufacture

here‟.

Forty days later, on 25th September 2014, at Vigyan Bhavan, New Delhi, Prime Minister Modi an-

nounced the launch of India‟s most ambitious plan – “Make in India”, to boost manufacturing in the

country, in the presence of business stalwarts like Mr. Mukesh Ambani, Mr. Cyrus Mistry, Mr. Kumar

Mangalam Birla, Mr. Azim Premji and many more.

The core aim of the MAKE IN INDIA proposition is to con-

vert the country into a global manufacturing hub. This im-

plies that India is aiming to be a more export oriented econo-

my, where we produce more to sell more. Now that China‟s

labour cost is on the rise, there is a look out for a more eco-

nomical and cost feasible destination. The Modi govern-

ment‟s endeavour is to make India the next best amicable

business destination.

Currently China is facing a somewhat stagnation in their economy. The Oil and Gas index has hit a sev-

en years low, the value of Yuan is depreciating and more than $5 trillion has been wiped out from the

Chinese economy. This has resulted in apprehensions among investors to invest further and bigger in

China.

Now the question arises what are the advantages that India has over China‟s economy.RBI governor Mr

Raghuram Rajan has assured that the Indian economy is stable due to availability of $3 billion in foreign

reserve. Hence India is poised to step up and realize its potential as a leading global market.

In order to communicate this proposition to the world, Mr. Modi has taken it upon himself to personally

visit business partners overseas and project India as the most potential market to invest in. His strive

proved to be successful with India surpassing U.S and China to emerge as a favourable foreign invest-

ment destination. Hence INDIA is the buzz word in the global business scenario at present.

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The approach is not just to applaud foreign investments but budding Indian entrepreneurs have access to

a robust business arena to function in. According to a recent data, India has more than 50% of its popula-

tion below the age of 25 and more than 65% below the age of 35.This implies that the nation has a rich

resource of youth. In fact India is now the biggest market for start-up business thanks to more and more

young entrepreneurs who are pursuing self-initiated business. Lot of investors, home and abroad are in-

vesting in such enterprises, again projecting India as a lucrative market.

The entire vision of making India a future “manufacturing hub” is driven by a strong need to modernise

and digitalise India. This includes easy internet access, construction of highways, designing smart cities

and overall progression of infrastructure in India.

To the expression, “look east”, the Modi regime has emphasized on adding “link west” which gives the

Indian vision a holistic outlook. Only time will tell whether it‟s all „hype‟ or „height‟ that the nation will

attain.

Shonali Das & Avichal Kumar Singh

(PGDM 2015 – 2017)

Page 13: What is brand INDIA?

THE BUSINESS OF INDIAN CINEMA

India, the largest producer of films in the world and the earliest film industry in the world which origi-

nated around about 103 years ago is still going smoothly making its way through many hurdles. The

very famous name “Bollywood” is just the sobriquet for the Hindi language film industry, based

in Mumbai, India. In 1913 the first Indian feature film was released and it was 3700 feet long with the

name “Raja Harishchandra “ made by Dadasaheb Phalke.

Now India is one of the largest film producers and one of the largest centres of film production in the

world, more formally referred to as Hindi cinema.It is known, that films are mainly created for enter-

tainment, refreshment, sometimes to influence, to encourage or To reveal the achievements. But there is

a vast side of it, it is the business, the revenue, the profit, the realization and the employment.

“Even in India the Hindi Film Industry might be the best known but there are movies

made in other regional languages in India, be it Tamil or Bengali. Those experiences too are differ-

ent from the ones in Bombay.”

- Aishwarya Rai Bachchan

It is already proved that India makes more movies than any other country, 1,500 to 2,000 annually. And

its people are famously fanatical about those movies and their movie stars. By almost any measure, India

should be the world‟s highest grossing territory in theatrical revenue.So why does India‟s movie industry

gross only $2 billion per year at the box office?

There are some reasons such as, With just 1 screen per 96,300 residents, it is the world‟s most under-

screened major territory. Moreover, Unlike North America, China, and most major territories, where the

vast majority of films are distributed in a single language, India makes and distributes films in more than

20 different languages. The regionalization, and linguistic politicization, of the country‟s movie business

saps its overall strength.

Though business for Indian films is at risk. It‟s true that India‟s population is mostly poor, but that

doesn‟t fully explain why its movie ticket prices are among the lowest in the world. It has a middle class

of between 50 million to 100 million people who can comfortably afford to pay much more than the av-

erage ticket price of 150 to 250 rupees. people according to a study prepared by PricewaterhouseCoop-

ers. According to the analysts the film industry contributed $1.5 billion to the Indian economy, which

includes the $67 million contribution of the American and international film industry.

Government regulations keep prices in some regions artificially low; in Tamil Nadu, prices have been

fixed at a maximum of 120 rupees for years, making film production and exhibition there a risky propos-

Page 14: What is brand INDIA?

The total gross output, which includes total revenue from various streams such as theatrical home video,

etc of the US and foreign film industry in India is estimated at $180 million.

So, what about the employment? The economical contribution to the nation?

Well, there are new faces coming up in the industry almost every day. As per the research, In the year

2008-09 the Indian film Industry contributed $6.2 billion to India's GDP while employing 1.8 million.

The revenues of the Indian film industry were over $9.7 billion in 2012 and the report predicts that it is

expected to grow more within the next five years, reaching a size of over $18 billion by 2017.

Where there is a business there has to has some competitors, so the top 5 companies who are generating

more revenues as compared to others are:

Sony Pictures

Zee Televisons

Pritish Nandy Communications

Cinevistas

Sahara One Media and Entertainment Ltd

But Indian films has got a huge amount of viewers,

fans and supporter even outside of India as well. 0n

7th july,2015 a report came out where it was seen that

Indian movies are very popular in Uzbekistan. Our

Prime Minister Modi said, “Indian movies, language and music are very popular in Uzbekistan. In 2012,

Uzbek radio completed 50 years of Hindi broadcasting,"

Moreover, one of America's top TV stations has exclaimed: "Goodbye Hollywood, Hello Bollywood!"

Bollywood, as Bombay Dreams shows, is breaking not just on the screen but on stage on London's West

End, said NTV.

In this year (2015) the most profitable films so far are “BAJRANGI BHAIJAAN” (626 crore, hindi) and

then “BAHUBALI: THE BEGINNING” (600 crore, Tamil and telgu).

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Taken together, these factors constrict India‟s movie industry. Some factors can be addressed and re-

moved, to free India‟s cinema business to perform at the level it deserves. But the industry is growing

with many positive developments like the accordance of the 'industry' status to the film industry, satellite

channel penetration, the retail boom in the channels for music sales (Music World & Planet M), the use

of digital technology in all spheres of entertainment and the growth of multiplexes have contributed to

the growth of this sector. According to FICCI-KMG 2011 over the next 5 years, business for the Indian

Film industry is projected to grow at the CAGR of 9% and reach the industry will increase its size of Rs

137 billion by 2016.

Pooja Banerjee

PGDM(2015-2017)

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BULIDING A SMART CLEAN FUTURE

Recently the government had increased the service tax by 0.5% i.e. to 14.5%, stating that the additional

increased amount would be levied to fund Swatch Bharat a movement that gained immense fame and

popularity. Our Prime Minister Mr.Narendra Modi appealed to the citizens to maintain proper hygiene

and keep the surroundings clean. In order to make his vision of a „Clean India‟ gain momentum, he

tagged nine celebrities and politicians to take part in the campaign and urged them to tag others in turn.

Thereby, exhorting each individual to spread the message of a clean India to hundreds of individuals in

turn.

Prime Minister Narendra Modi in one of his speech had said „The pursuit of cleanliness can be an eco-

nomic activity, contributing to GDP growth, reduction in health care cost and a source of employment‟.

The data given below shows the report by Indian Express, grading the cities with population over 1Lakh

on two major indicators – efforts to end open defication and solid waste management practices.

Nabyendu Baidya & Akshay Surana

(PGDM 2015-2017)

Page 17: What is brand INDIA?

BRAND, “MARKET INDIA”

Ever since independence, India has endeavoured to achieve the pinnacle of success in all its sectors and

triumphed in rising as a secular, democratic, religious, sovereign and socialist nation. The country while

deeply rooted in its history, culture and values is nonetheless as progressive and developed as many oth-

er developing countries when compared on the global platform. In spite of the downward pull of the In-

dian economy due to corruption, poverty and illiteracy, the growth of the nation as a whole is indomita-

ble.

The economic growth of India was measured at 7 percent

in the recent years surpassing the growth of major econo-

mies of the world. There are multiple reasons that pro-

pelled the economy to an extent where the market of India

has become lucrative to not only the domestic players but

has also created a brand image on an international level.

However, India should aim for sustainable growth where

the needs of the future generations are also taken care of.

Ever since the 2014 elections, the aim of the new government has been to project India as a global brand.

We have witnessed our honourable Prime Minister Mr Narendra Modi travelling across different coun-

tries and propagating the achievements as well as magnifying the potentials of Indian economy. With the

Make in India and Digital India, both exclusive campaigns adopted the country have become beneficial

for foreign investors. The initiatives put forward to make India a manufacturing hub would inadvertently

generate employment and growth of a nation as a whole. The strategy is to eliminate redundant regula-

tions and bureaucratic processes, upgrade infrastructure and open up new sectors for Foreign Direct In-

vestment. The gross domestic product of India aims to increase to around 10% in the next ten years. The

economy offers exposure to a wide range of opportunities from consumer goods and pharmaceuticals to

infrastructure, energy and agriculture. Being one of the youngest countries in the world where 1 in every

3 Indian belong to the age group of 14 to 35 years, India is poised to dominate the world in the coming

years. India‟s domestic consumption is also very high and is predicted to grow further as more people

are entering the work force along. With the rise of the middle class, India is less vulnerable to external

shocks and pressures than other emerging markets are threatened by. Having a robust and well regulated

financial sector that is resilient and transparent, India was saved by the economic crisis that shook major

economies of the world. India‟s banking sector is also strong along with high levels of competition

Page 18: What is brand INDIA?

among various banks and sturdy corporate governance.

All in all, the country is well on its way to becoming a lucrative destination for foreign investors because

of stable economic growth and strong and effective governance under the Modi regime. The efforts un-

dertaken by his government cannot go unnoticed as it is trying to elevate India to a position where it can

compete with already established yet declining economies like that of the US and China. The structural

changes being brought about through the then LPG policies and now with Make in India approach and

Digital India, the country‟s rise to becoming a world power cannot come to a stand-still.

Neha Rungta

PGDM (2015-2017)

Page 19: What is brand INDIA?

INDIA: MARKET FOR PRESENT AND

FUTURE

India is set to emerge as the world‟s fastest growing, major economy, ahead of China, as per recent re-

ports by the World Bank. India‟s economy has witnessed a significant growth in recent times, growing

by about 7.3 % in 2015 as compared to 6.9% in 2014. The economic sectors which witnessed significant

growth were „financing, insurance, real estate and business services‟ at 11.5% and „trade, hotels,

transport, communication services‟ at 10.7%.

The focus of the Indian government, currently, is to market India as a lucrative destination for business-

es. With $31 Bn of foreign capital inflow, India has surpassed China and USA to take the pole position

in attracting the largest FDI in the first half of 2015 (report by Financial Times).

The government has initiated a number of measures, improved the investment climate and the ease of

doing business. Currently, India is a $ 8 trillion market but Prime Minister Narendra Modi has set a vi-

sion of progressing into a $ 20 trillion market.

The initiatives taken by the Modi regime to embark on this mission are:-

Creation of „smart cities‟

Digitalisation of India

Building brand value of the country

Improving foreign relations

Encouraging entrepreneurship and small scale industries „Make in India‟ initiative

Cleaner and greener India through „Swachh Bharat‟ initiative

Page 20: What is brand INDIA?

The focus is on promoting the manufacturing sector so that the economy is export intensive and not im-

port intensive. The current export – import scenario of the country is illustrated below (source – The

Guardian)

According to a recent report by the World Bank, the rating of India for ease of doing business has gone

up by 12 places. We can hence see a clear and favourable shift in India‟s image as a country that is will-

ing to lead an overall global economic boom.

Shampa Shaw

PGDM(2015-2017)

Page 21: What is brand INDIA?

PICTURESQUE

Identify these Famous Brands

1.Louis Vuitton. 2.Rolex. 3.Pringles. 4.RedBull 5.Heineken 6.Alienware.

1.________________________________ 2._____________________________

3._____________________________ 4._____________________________

5._____________________________ 6.______________________________

Page 22: What is brand INDIA?

Identify these Eminent Personality’s

A.Laxmi Mittal. B.Anand Mahindra. C.Sachin Bansal. D.Azmi Premji.E..Sunil Mittal. F.Raghu

Ram Rajan

A.______________________________ B.________________________________

C._________________________________ D.________________________________

E.______________________________ F.________________________________

Page 23: What is brand INDIA?

QUIZZLET

Q1. Who has been signed by TATA Motors as the first brand ambassador in its 70 years

history ?

Q2. Which brand of Indian snacks has been banned by US food regulator FDA ?

Q3. Which station has become the country‟s first visually challenged friendly station ?

Q4. Name the Indian boxer who has attained No.2 spot in World Rankings.

Q5. Who has topped the lists od World Bank‟s 2016 rankings of Ease of Doing

Business ?

Q6. Name the China‟s first Lunar Rover which has set records for the longest stay on

Moon.

Q7. When is World Development Information Day observed ?

Q8. As per the report by London and Partners, what rank has been given to India in terms

of the contribution by the students studying here to the economy ?

Q9. Which FM channel has launched India‟s first airport radio in Delhi ?

1.MESSI 2.HALDIRAM‟s 3.MYSORE 4.SHIVA THAPA 5.SINGAPORE 6.YUTU 7.OCTOBER24 8.THIRD

9.RADIO MIRCHI

Page 24: What is brand INDIA?

COMIC STRIP

Page 25: What is brand INDIA?

ARIES (March.20-Aprl .18)

Arians, rejoice as career-wise the year 2015 is going

to be a wonderful year! Showcase your ability to

handle complicated situations and to perform under

pressure. Ample opportunities will come your way

but you need to pick the ideal one so that you can

successfully deliver.

TAURUS(April.19-May.19)

Freshers shall likely get interesting career opportu-

nities this year. But be prepared to face new chal-

lenges and give your best performance at every lev-

el. Individuals who are already employed and are

actively looking out for a job change may also like-

ly witness more opportunities coming their way.

GEMINI(May.20-June.20)

Get ready to deal with monotony at work as the first

quarter is a going to be slow, boring and unfavoura-

ble to introduce any kind of change on the career

front! Moreover, in your particular field you may

not come across good opportunities during this

phase. Second half of 2015 seems favourable for

changes that you have been looking forward to.

CANCER(June.21-July.21)

During the year's 1st quarter, professionals can an-

ticipate for job switch over, as the period is quite

opportune for introducing any type of change at the

career front. In case you stick with your current job

profile and employment, even then you shall wit-

ness substantial increase in your income.

Some obstacles may come along, but you shall be

able to come out through those situations unscathed.

LEO(July.22-Aug.21)

Freshers need to stay strong as they will face many

obstacles when looking for jobs. You will get a se-

cond chance when Jupiter changes its Sign to enter

Virgo from 12th August onwards. Be pro-active in

your job search from June onwards.

VIRGO(Aug.22-Sep.21)

The chances of getting another job opportunity this

year are slim for you. So if you‟re looking for a

change, you will have to wait till the stars become

more favourable. If you do get a better offer, you

should grab it. Before you switch jobs, make sure it

will serve your long-term interests.

HOROSCOPE

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LIBRA(Sep.22-Oct.22)

In the beginning of the year, you will be full of en-

ergy and optimism. This enthusiasm will impress

your seniors and they may entrust you with addi-

tional responsibilities. If you are looking to switch

jobs, the year ahead is favourable. In short, you

will have a satisfactory year on the career front.

SCORPIO(Oct.23-Nov.20)

The year ahead shall be very challenging for you

on the professional front. Regardless of the work

pressure you may have, you shall have to stay cool

and calm because if you lose your temper, it will

not only spoil the atmosphere but will also adverse-

ly affect your own productivity. Some respite will

come only after September.

SAGITTARIUS ( N ov . 2 1 -

Dec.20)

This year shall be really very tough for profession-

als, since you shall have to take up new challenges,

be on par with your colleagues, and also try your

best to surpass all other peers in your workplace.

Hence you should update yourself with all the lat-

est happenings related to your indus-

try. Subsequently, you shall remain encouraged.

CAPRICORN(Dec.21-Jan.19)

Disharmonious relations with your immediate su-

perior shall lead to constant discontentment at your

workplace. As a result, you may remain unhappy

throughout the year. You may feel like changing

your job, however do not get lured by a better pay-

ing job. Moreover, peers may not be sympathetic.

Besides, freshers may not get a good job opportuni-

ty.

AQUARIUS(Jan.20-Feb18)

Notwithstanding an Aquarian‟s natural ability to

succeed, they need to brace themselves for difficult

times lying ahead. Those waiting for an opportuni-

ty to travel abroad will see their wishes come true.

The last quarter of 2015 may not be favourable for

the ones who are already employed. Favourable

opportunities will come your way that will help

showcase your talent and abilities.

PISCES(Feb.19-March.19)

The year 2015 spells testing times for profession-

als. As a working professional, you will have to

work harder to prove your worth this year. You

will experience a lot of work pressure plus an add-

ed burden to stay updated with the latest technolog-

ical advancements. Freshers too, will find it diffi-

cult to find a suitable job. And when they do land a

job, it will be difficult for them to get settled in the

new office environment.

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