what is brand journalism?
TRANSCRIPT
What is brand journalism?
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Adrian MacLeod
Most people have to deal with way too much information these days
Did you know there are 3.2 trillion web pages and counting?
They have become incredibly discriminating about what they’ll give time and attention to
Most people only have about 12 webpages they regularly come back to
They have taken to tuning out sales pitches, even subtle ones
“The day I want to buy a Ybm47b, I’ll Google it”
But they still like to have fun, to be entertained, to be educated. In fact, they seem to crave certain types of information
Mostly cats on skateboards
It’s about making your area of interest fun, entertaining and educational
It’s about giving an audience the type of information they crave