what is brand journalism?

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What is brand journalism? for more visit www.writethinking.co.uk Adrian MacLeod

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What is brand journalism?

for more visit www.writethinking.co.uk

Adrian MacLeod

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Brand Journalism is about telling a story to engage and inspire your audience

Here’s why:

Most people have to deal with way too much information these days

Did you know there are 3.2 trillion web pages and counting?

They have become incredibly discriminating about what they’ll give time and attention to

Most people only have about 12 webpages they regularly come back to

They have taken to tuning out sales pitches, even subtle ones

“The day I want to buy a Ybm47b, I’ll Google it”

But they still like to have fun, to be entertained, to be educated. In fact, they seem to crave certain types of information

Mostly cats on skateboards

And they still like to go shopping

Even men — if it’s for power boats

Brand journalism is about telling a story around what you have to sell

It’s about making your area of interest fun, entertaining and educational

It’s about giving an audience the type of information they crave

It’s about using the ideas of the social media age to engage that audience

So when they come to want to buy something, they don’t just think of you

they think well of you

And that is brand journalism

for more visit www.writethinking.co.uk

Adrian MacLeod