what is community development? - az housing coalition conference... · building the structure for...
TRANSCRIPT
What is Community Development?
• Background • Why it is important • Key to successful community development
Building the Structure for Community Development
• Create a community development team • Ensure execu<ve leadership buy-‐in • Research and iden<fy target popula<ons • Build community partnerships • Work with provider communi<es
Building the Structure for Community Development
Create a Community
Development Team
Ensure Execu<ve Leadership Buy-‐in
Research and Iden<fy Target Popula<ons Build Community
Partnerships
Work with Provider Communi<es
About the Community Development Tool Kit
• Purpose • Content • Observa<ons
Central Arizona Case Studies
• Myth vs. Fact
Central Arizona Case Studies
La<no Community
African American Community
Asian/Pacific Islander Community
Community Development - Outreach Methods/Tactics
• Introduc<on leMers • Town hall/community
forum • Listening Sessions • One-‐to One mee<ngs • Collabora<on/
partnerships • Public Service
Announcement (PSA) • Community mee<ngs • Partnership leMers
• Conference/trainings • Social Marke<ng
campaigns • MOU/MOA • Volunteering • Transla<on/
Interpreta<on • PowerPoint presenta<ons • Health Fair/Community
health events • Serving on boards
Community Development - Outreach Methods/ Tactics
Partnerships
Town Hall
MOU/ MOA
Serve on a Board
Conferences/ Trainings
PSA
1:1 Mee<ngs
Community Health Events
Health Fair
Community Form
Partnership LeMers
Collabora<on
PowerPoint Presenta<ons
Volunteering
Where to Go
• Places of Worship * • Community/ Recrea<on Centers • Health Centers* • Educa<onal Ins<tu<ons-‐ (Public/
trade schools, community colleges, Universi<es)*
• Community Celebra<ons (MLK, Juneteenth, Aloha Fest, Chinese walk)*
• Community Leaders * • Elected Officials • Local Businesses • Minority/women owned
businesses
• Medical/ Doctor offices • Media-‐ Radio, Print Media,
Online, Television* • Barber/ Beauty shops • Community Organiza<ons
groups-‐ Urban League, Chambers of commerce*
• City Neighborhood services • Neighborhood Associa<ons/
Tenant Associa<on/ Block Watch • Senior Centers* • Law Enforcement* • Parks & Recrea<on
Where to Go
Places of Worship
Neighborhoods
Schools
Recrea<on Department
Senior Centers
Businesses
Community/ Special Events
Media Public Safety & Law Enforcement
Medical Facili<es
Educa<onal Ins<tu<ons
Community Celebra<ons
Obstacles
• Barriers to Care • Recovery Focused Language • Cultural Considera<ons
External
Cultural
Internal
• Lack of Coverage • Lack of Informa<on • Transporta<on • Time Commitment • Cost
• Cultural Norms • Beliefs about Treatment
• S<gma • Fear/Mistrust • Denial
Barriers to Care
• Ask ques<ons • Take <me to research your target audience • Engage in community ac<vi<es to gain trust and credibility
• Take <me to meet community leaders • Form allies within the community • Understand the culture of a group • Take responsibility for your ac<ons • Take <me to volunteer • Learn and respect the cultural norms, prac<ces, observances, etc.
Do’s
• Assume that all communi<es are the same • Assume that you will immediately be accepted • Assume you have all the answers • Be afraid to ask for help or guidance • Use money/funding as a bargaining tool • Take partnership and collabora<on for granted
Don’ts
Getting Started
SWOT Analysis
Logic Model
Work Plan Budget
• SWOT • Logic Model • Work Plan • Sample LeMer/ Introduc<on LeMer
Sample Templates
SWOT
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SWOT
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SWOT
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Logic Model
Logic Model
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Sample Work Plan
Sample/ Introduction Letter
Working with Local Media
• Steps to earn posi<ve media coverage about your programs and services – SELECT a target audience – DEVELOP a media list – BRAINSTORM story ideas – PREPARE materials and informa<on – IDENTIFY spokespeople – CONTACT the media
Community Initiatives
• Purpose • Process • Measuring Results
– Outputs – Outcomes – Addi<onal Tips
Social Marketing Campaigns
• What is social marke<ng? • Benefits of social marke<ng • When should you run a social marke<ng campaign?
QUESTIONS & COMMENTS?
