what is content strategy?
DESCRIPTION
There are many definitions for content strategy, and all of them help shed light on what is a critical and important discipline within the greater field of user experience design, often abbreviated as UX. Here are a few definitions for content strategy.TRANSCRIPT
What is Content Strategy?Straight from the Thought Leaders’ Mouths
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I was recently in Seattle at an awesome event run by Misty Weaver (@meaningmeasure) and it occurred to me that no one has ever put all the definitions for content strategy in one place. (At least not that I know of.)
So please enjoy and if you have any to add, let me know! (@ahavaL)
The Inspiration for this Slideshow
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“Content strategy plans for the creation, delivery, and governance of useful, usable content. “
Kristina Halvorson’s Definition
Kristina Halvorson
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“Repeatable system that defines the entire editorial content development process for a website development project.“
Richard Sheffield’s Definition
Richard Sheffield
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“Using words and data to create unambiguous content that supports meaningful, interactive experiences.“
Rachel Lovinger’s Definition
RachelLovinger
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“Content strategy deals with the planning aspects of managing content throughout its lifecycle, and includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement, and sunsetting of content, including governance. What content strategy is not is the implementation side. The actual content development, management, and delivery is the tactical outcomes of the strategy that need to be carried out for the strategy to be effective.”
Rahel Bailie’s Definition
Rahel Bailie
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“Planning for the creation, aggregation, delivery, and useful governance of useful, usable, and appropriate content in an experience. “
Margot Bloomstein’s Definition
Margot Bloomstei
n
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“Content strategy is just content planning. “
Elizabeth McGuane’s Definition
Elizabeth McGuane
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“Provide the right content, for the right people, in the right place, at the right time. “
Meghan Casey’s Definition
Meghan Casey
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The Content Strategy Lifecycle
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The Content Strategy Lifecycle
Erin Scime
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Ahava Leibtag’s CS Lifecycle
Ahava Leibtag
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IBM’s Model
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Brain Traffic’s Model
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Where do content strategists come from?
Richard Ingram
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I wrote a whole book about content strategy. Well, really
about content, but it heavily stars content strategy.
Buy it now!http://goo.gl/epNTg1
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And I talk about it to Content Strategy Meetups in person or on
Skype.
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Ahava LeibtagAha Media Group, LLC
@ahavaL
Ahavaleibtag
Thank you!