what is context?
TRANSCRIPT
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2.11.2015
What is context?Formative Assessment
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Jack, ChicagoSource - book: The Bikeriders by Danny Lyon, 1968.
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Documentary
The image is taken as a documentary image. Series by Danny Lyon of his friends.Captures everyday life.It tells you who he is – a full patch outlaw member, from Chicago, he’s probably a slightly older member of the group as he is full patch.
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Advert1960’s advertising
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Advert
Also works in a more modern context.
Product is more obvious in the image.
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Album Cover
Works if cropped to a squareAlbum title, artist & producer name addedWorks well with that title as we know bikers were thought of as being “wild” (song was featured in ‘Easy Rider’)
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Film Still
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David SykesSource - book: The Creative Review Photography Annual. Issue 12. December 2014. Campaign by Adam&EveDDB
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Advertisement
Personification
Well-known brand name
Connection with title colour & Marmite’s brand colour
Emotion - Desolation
‘…Love it or hate it’ - Preferred foods against something less enjoyed
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Film Still
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TV Advert
The logo could still be presentIt has an every day life feel that adverts create in order to be relatableIt personifies the Marmite making it funny and engaging, also creating an emotional connection – you feel sorry for it.
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Overall Summary
Differences between chosen images…
Colour/B&W
Time periods - Jack, Chicago 1968. Marmite Campaign, December 2014
Objects in frame