What is design?What is design?

A definition?A definition?

Design is everywhere. Its what Design is everywhere. Its what drew you to the last sneakers you drew you to the last sneakers you bought and it's what made texting bought and it's what made texting possible.possible.

QuickTime™ and a decompressor

are needed to see this picture.

Its made buses able to carry bikes Its made buses able to carry bikes and it made Hannah Montana and it made Hannah Montana RIDICULOUSLY RIDICULOUSLY famous.famous.

Its driving whole business cultures Its driving whole business cultures andand

making sure environments from making sure environments from hospitals to airports are easier to hospitals to airports are easier to navigate.navigate.

““Design could be viewed as an activity that Design could be viewed as an activity that translates an idea into a blueprint for translates an idea into a blueprint for something useful, whether it's a car, a something useful, whether it's a car, a building, a graphic, a service or a process.” building, a graphic, a service or a process.” Design CouncilDesign Council

From a concept or idea (left) to real thing (above)…

While design is a part of virtually all aspects of While design is a part of virtually all aspects of our daily life, good (or conscious) design isn’t.our daily life, good (or conscious) design isn’t.

Just look around. You are in a cinder block Just look around. You are in a cinder block school. What were the driving ideas behind the school. What were the driving ideas behind the design of this school? Budget? Beauty? A nice design of this school? Budget? Beauty? A nice relaxing natural place to learn in?relaxing natural place to learn in?

See what I mean……See what I mean……

Mmm, friendly.

So DESIGN is everywhere, in everything.So DESIGN is everywhere, in everything.But GOOD design is not.But GOOD design is not.

In terms of learning about design.In terms of learning about design.We are going to start with the basics first.We are going to start with the basics first.

Elements & Principles Elements & Principles of Designof Design

good design is all about this…good design is all about this…

The Elements of Design:The Elements of Design:

These 6 These 6 ingredients are ingredients are used to create a used to create a design:design:

1.shape1.shape2.space 2.space 3.line 3.line 4.texture 4.texture 5.value 5.value 6.colour6.colour

ShapeShape

(think ‘form’)

spacespace

(think ‘distance in & between things’)

line line

(think ‘thinish mark made by something ’)

texturetexture

(think ‘the look/feel of the surface ’)

valuevalue

(think degree of lightness or darkness)

colourcolour

(think yummm…..delicious)

The Principles of DesignThe Principles of Design

The principles are The principles are howhow you decide to you decide to put all the put all the elements together.elements together.

You can make a You can make a zillion choices zillion choices when doing this.when doing this.

The Principles of Design:The Principles of Design:

1.1. proportion proportion

2. balance (symmetry)2. balance (symmetry)

3. rhythm / pattern3. rhythm / pattern

4. emphasis (focal point)4. emphasis (focal point)

5. variety 5. variety

6. contrast 6. contrast

7. unity 7. unity

8. movement8. movement

Examples:Examples:

This image uses the elements of shape, space, colour, value & texture. The principles used here are: repetition, variety of proportion, contrast (light vs. dark) , movement and rhythm.

The trick is to be able to explain how they (the principles are used).

Ie: Here we have a pattern inifying the background, bright variety of colour across the foreground, a large central face is emphasized and there is a sense of repeated

pattern by the three front figures (essentially the same pose).

You try talking about the principles…How are the elements put together?

What you need to do:What you need to do:You can do this either in the real, physical world or doing this You can do this either in the real, physical world or doing this in the cyber world. in the cyber world.

On the equivalent of a few white pieces of paper, make two On the equivalent of a few white pieces of paper, make two

sets of 14 decent size squares (minimum size 3x3inches.sets of 14 decent size squares (minimum size 3x3inches.In the first set of boxes. In the first set of boxes. Find a visual example of each of the (14) elements & Find a visual example of each of the (14) elements & principles of design. Title each one.principles of design. Title each one.In the second set, find and use other materials like In the second set, find and use other materials like construction paper, newspaper, fabric etc to create a smart, construction paper, newspaper, fabric etc to create a smart, cool example of each of the (14) elements and principles of cool example of each of the (14) elements and principles of design. design. As you finish each one, I may show it to others as an example.As you finish each one, I may show it to others as an example.

DO A GOOD, BEAUTIFUL, SMART JOB (I said). DO A GOOD, BEAUTIFUL, SMART JOB (I said).

shape - formspace – distance in and betweenline – thin, long mark made by somethingtexture – look/feelvalue – degree of lightness, darkness, intensitycolour

proportion balance (symmetry)rhythm / patternemphasis (focal point)variety contrast unity movement