what is digital’s potential - jonathan waddingham - just giving
TRANSCRIPT
IoF Digital Fundraising conferenceWhat is digital’s potential?
Jonathan WaddinghamSocial & Labs Product Manager, JustGiving@jon_bedford
How is digital faring?
More than half of fundraising directors have seen an increase in the proportion of income from digital donations and fundraising in the past year
Guardian: http://just.ly/digifund-3 CAF: http://just.ly/digifund-1 UK Fundraising: http://just.ly/digifund-2
70%
30%
OfflineOnline 93%
7%
What about the rest of online world?
13.5% (£64bn) of UK retail sales are made online
Online shopping generated £50bn in UK in 2011
UK was the most internet-based economy in the world
By 2016, analysts predict 23% of UK retail sales will be online (£144.6bn)
FT: http://just.ly/digifund-6 Guardian: http://just.ly/digifund-5 Internet Retailing: http://just.ly/digifund-4
Why such a difference?http://www.flickr.com/photos/amuderick/46246205
How we fundraise now
How we fundraise now
How we fundraise now
It’s hard to keep up
Expectations are always increasing
http://cheezburger.com/6514148608
Luckily, today will cover...
We wear many hats
http://www.flickr.com/photos/ksawyer/7167669552
It’s not easy
Difficult to predict where things are going
http://www.flickr.com/photos/philliecasablanca/3263799851/
There are a couple of guarantees (only a couple)
These won’t go away
www.flickr.com/photos/graft/1600789262
488M+mobile users each month
Growth of mobile
0%
5%
10%
15%
20%
25%
30%
35%
6%
15%
32%
% mobile visits to JustGiving
April 2010 April 2011 April 2012
Tablets are growing massively too - be responsive
http://bit.ly/mobiledeck http://just.ly/digifund-7
Where we’re headed
Donate anytime, anywhere, any device
Frictionless
Content rich
360 view of donor (including social profile)
Jonathan WaddinghamSocial & Labs Product Manager@jon_bedford