what is esports?formed in the uk in 2013, gfinity is a global facilitator and producer of esports...
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WHAT IS ESPORTS?A DEFINITION
Multi player video games played competitively for spectators, typically by professional
gamers in an organised format
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THE AUSTRALIAN MARKETAUSTRALIAN SPORTS FANATICS
1.5M 1.5M 1.8M 1.8M 4.3M
Esports has more fanatics than many leading sports)
Source: Gemba Study 2018. Fanatics are based on a passion score of 5 on a 5-pt scale
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Source: Gemba Study 2017. Fanatics are based on a passion score of 5 on a 5-pt scale
THE AUSTRALIAN MARKETAUSTRALIAN ESPORTS AUDIENCE PROFILE
Male74%
Female26%
Esports Fanatics
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INTRODUCINGGFINITY ESPORTS AUSTRALIA
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GFINITY ESPORTS AUSTRALIAA PARTNERSHIP OF THREE UNIQUE ORGANISATIONS
Media and entertainment business listed on the ASX, with a portfolio of leading, metropolitan media assets across radio, outdoor and digital.
IKON is a full service media, entertainment and sports agency that works with partners to create unmatched experiences in sports,
music and media.
Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for
some of the largest game publishers, sporting codes and brands.
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GFINITY ELITE SERIESSIX PROFESSIONAL CLUBS
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GFINITY ELITE SERIESTHREE GAME TITLES
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GFINITY ELITE SERIESCOMPETITION FRAMEWORK
An opportunity for Australia’s best professional Esports teams to compete on the global stage
6 professional franchise teams compete across 3 leading game titles over two 6 week competition seasons – broadcast live from the Gfinity Arena
Top 60 from Gfinity Challenger Series earn a place in the Elite Draft. Each professional team must take at least 2 players from the draft.
The online battleground for amateur players. Daily online leagues, ladders and cups across multiple titles with the chance to win cash prizes
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GFINITY ELITE SERIESSEASON ONE WRAP REEL
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GFINITY ELITE SERIESSEASON ONE HIGHLIGHTS
77 hoursof live
broadcast content
2.5MUnique Viewers
on Twitch
6 clubs3 games21 events7 weeks
1.7MAustralians
reached
1.15 MillionSocial video
views
70,000+Twitch chat
posts
14 Million Minutes
watched on Twitch
2.96% Engagement
on socials
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Gfinity Esports Australia Vision Statement
12© ELITE SERIES AUSTRALIA
Australia’s Most Trusted Provider of Integrated Esports and Entertainment
Based Video Gaming Solutions
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COMMERCIAL PARTNERSHIPSTOP LINE OPPORTUNTIES
VenueHire
OnlineTournaments
GfinityElite Series
PublisherTournaments
Sporting Industry Body
Tournaments
Branded Leagues
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Thank you and questions ?