what is esports?formed in the uk in 2013, gfinity is a global facilitator and producer of esports...

14

Upload: others

Post on 01-Aug-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands
Page 2: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands

WHAT IS ESPORTS?A DEFINITION

Multi player video games played competitively for spectators, typically by professional

gamers in an organised format

Page 3: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands

THE AUSTRALIAN MARKETAUSTRALIAN SPORTS FANATICS

1.5M 1.5M 1.8M 1.8M 4.3M

Esports has more fanatics than many leading sports)

Source: Gemba Study 2018. Fanatics are based on a passion score of 5 on a 5-pt scale

Page 4: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands

Source: Gemba Study 2017. Fanatics are based on a passion score of 5 on a 5-pt scale

THE AUSTRALIAN MARKETAUSTRALIAN ESPORTS AUDIENCE PROFILE

Male74%

Female26%

Esports Fanatics

Page 5: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands

INTRODUCINGGFINITY ESPORTS AUSTRALIA

Page 6: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands

GFINITY ESPORTS AUSTRALIAA PARTNERSHIP OF THREE UNIQUE ORGANISATIONS

Media and entertainment business listed on the ASX, with a portfolio of leading, metropolitan media assets across radio, outdoor and digital.

IKON is a full service media, entertainment and sports agency that works with partners to create unmatched experiences in sports,

music and media.

Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for

some of the largest game publishers, sporting codes and brands.

Page 7: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands

GFINITY ELITE SERIESSIX PROFESSIONAL CLUBS

Page 8: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands

GFINITY ELITE SERIESTHREE GAME TITLES

Page 9: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands

GFINITY ELITE SERIESCOMPETITION FRAMEWORK

An opportunity for Australia’s best professional Esports teams to compete on the global stage

6 professional franchise teams compete across 3 leading game titles over two 6 week competition seasons – broadcast live from the Gfinity Arena

Top 60 from Gfinity Challenger Series earn a place in the Elite Draft. Each professional team must take at least 2 players from the draft.

The online battleground for amateur players. Daily online leagues, ladders and cups across multiple titles with the chance to win cash prizes

Page 10: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands

GFINITY ELITE SERIESSEASON ONE WRAP REEL

Page 11: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands

GFINITY ELITE SERIESSEASON ONE HIGHLIGHTS

77 hoursof live

broadcast content

2.5MUnique Viewers

on Twitch

6 clubs3 games21 events7 weeks

1.7MAustralians

reached

1.15 MillionSocial video

views

70,000+Twitch chat

posts

14 Million Minutes

watched on Twitch

2.96% Engagement

on socials

Page 12: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands

Gfinity Esports Australia Vision Statement

12© ELITE SERIES AUSTRALIA

Australia’s Most Trusted Provider of Integrated Esports and Entertainment

Based Video Gaming Solutions

Page 13: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands

COMMERCIAL PARTNERSHIPSTOP LINE OPPORTUNTIES

VenueHire

OnlineTournaments

GfinityElite Series

PublisherTournaments

Sporting Industry Body

Tournaments

Branded Leagues

Page 14: WHAT IS ESPORTS?Formed in the UK in 2013, Gfinity is a global facilitator and producer of esports events & tournaments for some of the largest game publishers, sporting codes and brands

Thank you and questions ?