What is Inbound Marketing?

ATTRACT CONVERT CLOSE DELIGHT

STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS

SOCIAL MEDIABLOGGINGKEYWORDS

LANDING PAGESCALLS TO ACTION

FORMS

LEADSCORINGWORKFLOWS

EMAILS

SOCIAL MEDIASMART CONTENT

EVENTS

BUYER PERSONA

of marketers focused on reaching the right audience, with just under one-quarter of marketers citing this as their top priority. 23%

Identify Your Buyer!

MAINTAIN A

COMMANDING WEBSITE• EASY TO NAVIGATE• SEARCH ENGINE FRIENDLY• OPTIMIZES CALL TO ACTIONS• DIFFERENTIATES VISUALLY• FOCUS ON VALUE

GENERATE MORE TRAFFIC

CONVERT VISITORS INTO LEADS

AWARENESS

EVALUATION

PURCHASE

Blog postsEmail

InfographicSlideshow

eBookInterview

TestimonialsAdvantaged eBook

Demo Videowhitepaper

Free consultationPricing page

Live demoFree trial

“We are a very small company, but every year +50% of our revenue comes from leads generated through the internet.”

-Marketer insight 2013 State of Inbound Marketing Survey

CONTENT - CREATE BLOG ARTICLES THAT INTEREST YOUR AUDIENCE- SINGLE BEST WAY TO ATTRACT NEW VISITORS TO YOUR WEBSITE

COMPANIES THAT BLOG HAVE 97% MORE INBOUND LINKS

SOCIAL MEDIA - BUILD A FOLLOWING, SHARE VALUABLE INFO AND ENGAGE- PUT A HUMAN FACE ON YOUR BRAND80% OF US PREFER TO CONNECT TO BRANDSTHROUGH FACEBOOK

SEO - KEYWORDS, OPTIMIZE PAGES, CREATE CONTENT & BUILD LINKS AROUND YOUR IDEAL BUYERS

LEAD INBOUND MARKETING CONVERSION RATES, NETTING 15%

PPC - CREATE AND MANAGE PAY-PER-CLICK ADVERTISING CAMPAIGN THAT DRIVE TRAFFIC TO YOUR WEBSITE

WORLDWIDE, WE CONDUCT 131 BILLIONSEARCHES PER MONTH ON THE WEB

CREATE VALUABLE OFFERS AND CALLS TO ACTION THAT APPEAL TO THE RIGHT POTENTIAL BUYER.

OFFERS FOR EACH STAGE OF THE BUYING PROCESS

TOP OFTHE FUNNEL

MIDDLE OF THE FUNNEL

BOTTOM OF THE FUNNEL

THE

STATSAVG. COST OF INBOUND MARKETING LEAD

$135$346

AVG. COST OF A TRADITIONAL LEAD

Inbound marketing leads cost

61% LESSthan traditional outbound leads

Small businesses allocate about

43%

OF THEIR MARKETINGBUDGET TO

INBOUND

INBOUND MARKETERS DOUBLE

THE AVERAGE SITECONVERSION RATE OF NON-INBOUND FROM

6% TO 12%Companies who test are 75% more likely to show ROI

WE WANT TO MOVE WHERE THE MARKET IS GOING, NOT JUST WHERE IT HAS BEEN.

-MARKETER INSIGHT,2013 STATE OF INBOUND

MARKETING SURVEY

“

“

MARKETING AUTOMATION UMBRELLA

LEAD INTELLIGENCE

SEGMENTLEADS

LEADNURTURING

EMAILMARKETING

CRMINTEGRATION

Capture as much data as possible on your leads to shorten the sales cycle. Know which pages your leads view & when they return to your site.

Leads are segmented into lists based on the forms com-pleted or information collected. This allows you to slice and dice to identify who are your best leads to target.

Lead nurturing is a way to continually develop andeducate leads throughout the buying process.

Email marketing is used to send timely messages to help warm up leads by providing quality calls to action.

Integrate a Customer Relationship Management software that is designed to help you and your business organize, track, and manage all of your customer information, activities, and conversations.

AUTOMATION BEYOND EMAILENGAGE CONTACTS, NURTURE THEM WITH QUALITY CONTENT AT EXACTLY THE RIGHT TIME AND PLACE!

$ $MEASURE

EVERYTHING!WAYS TO MEASURE PERFORMANCE

- VISITORS - TRAFFIC TO LEADS- INDEX PAGES - LANDING PAGES

TRAFFIC

SEO

PPCBLOG

SOCIAL

EMAIL

MARKETINGAUTOMATION

OPTIMIZE EVERYTHING

AS YOU LEARN MORE ABOUT YOUR LEADS OVER TIME, YOU CAN BETTER PERSONALIZE TO THEIR SPECIFIC NEEDS

TO LEARN MORE VISIT

WWW.FOREMOSTMEDIA.COM • 608-758-4841SOURCE: http://offers.hubspot.com/2013-state-of-inbound-marketing

A/B TESTING

Test changes to your page, splitting the

traffic evenly between both pages.

80% more likely to show ROI

Test different combina-tions of elements on a single web page and measure the results.

MULTIVARIATE TESTING

CatalogueCase study

Estimate or Quote

DEMOGRAPHICS PHYSCOGRAPHICS PAIN POINTS

AGE

INDUSTRY

TITLE

ATTITUDES

VALUES

BEHAVIORS

GOALS

CHALLENGES

PRIORITIES

BACKGROUND

FAMILY

EDUCATION

CAREER