what is instructional design? there are many definitions of instructional design (id). smith and...

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ADDIE INSTRUCTIONAL DESIGN MODEL What is Instructional Design? There are many definitions of Instructional Design (ID). Smith and Ragan define it as “the systematic and reflective process of translating principles of learning and instruction into plans for instructional materials, activities, information resources, and evaluation (1999).” What is the ADDIE Model? Many ID models exist, however a review of the models indicate that most consist of the same basic elements: Analysis, Design, Development, Implementation, and Evaluation. Also, the activities in the model are not linear in nature. Instead the design process can be described as iterative and self- correcting (Gustafson & Branch, 2002). Bibliogra phy Analy sis Desig n Devel op Impleme nt Evalua te ADDIE Design Model

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ADDIE INSTRUCTIONAL DESIGN MODEL

What is Instructional Design?There are many definitions of Instructional Design (ID). Smith and Ragan define it as “the systematic and reflective process of translating principles of learning and instruction into plans for instructional materials, activities, information resources, and evaluation (1999).”

What is the ADDIE Model?Many ID models exist, however a review of the models indicate that most consist of the same basic elements: Analysis, Design, Development, Implementation, and Evaluation.

Also, the activities in the model are not linear in nature. Instead the design process can be described as iterative and self-correcting (Gustafson & Branch, 2002).

Bibliography

Analysis

Design

Develop

Implement

Evaluate

ADDIEDesignModel

ADDIE: ANALYSIS

What happens in the Analysis phase? Needs Assessment Audience Analysis Content Analysis Technical Analysis Structural Analysis Resource Assessment

Bibliography

Analysis

Development

Implementation

Evaluation

Design

ADDIE: ANALYSIS

What happens in the Analysis phase? Needs Assessment Audience Analysis Content Analysis Technical Analysis Structural Analysis Resource Assessment

Bibliography

Analysis

Development

Implementation

Evaluation

Design

Assignments

ADDIE: ANALYSIS

Needs Assessment What knowledge and/or

skills do the learners need to acquire? (objectives)

Not every Needs Assessment must be complex – scalable depending on size of project.

Involves data collection – where are we now, what are our objectives for future.

Analysis

Analysis

Development

Implementation

Evaluation

Design

ADDIE: ANALYSIS

Audience Analysis Analysis- Who is the audience?

Understanding- What is the audience's knowledge of the subject?

Demographics- What is their age, gender, education background etc.?

Interest- Why are they using your product.

Environment- Where will this product be sent/viewed?

Needs- What are the audience's needs associated with your training topic?

Customization- What specific needs should be addressed relating to the audience?

Expectations- What does the audience expect to learn from your product?

Analysis

Analysis

Development

Implementation

Evaluation

Design

ADDIE: ANALYSIS

Content Analysis Does the needed

training already exist? Use Subject Matter

Experts (SME) to help analyze.

Utilize members of target audience and project sponsors.

Consider how to utilize existing resources.

Analysis

Analysis

Development

Implementation

Evaluation

Design

ADDIE: ANALYSIS

Technical Analysis Establish minimum

technological requirements for the learner

Establish what software and hardware will be needed to develop the course

Establish what course management systems and server capabilities

Establish what software and hardware the instructor and developer will require

Analysis

Analysis

Development

Implementation

Evaluation

Design

ADDIE: ANALYSIS

Structural Analysis What should the

structure of the course be?

Online? Instructor led? Blended? Single session?

Duration, in light of constraints.

Time distribution?

Analysis

Analysis

Development

Implementation

Evaluation

Design

ADDIE: ANALYSIS

Resource Assessment What resources are

needed? What resources do we

currently have? Are the expenses

justified for acquiring new resources?

Analysis

Analysis

Development

Implementation

Evaluation

Design

ADDIE: DESIGN

What happens in the Design Phase? Continue with Subject

Matter Analysis. Identify performance

objectives and apply instructional strategies according to content type.

Create storyboards. Design user interface. Collect needed materials.

Bibliography

Analysis

Development

Implementation

Evaluation

Design

ADDIE: DEVELOPMENT

What happens in the Development phase? The development phase in

the ADDIE model of instructional design addresses the tools and processes used to create instructional material.

This stage includes: story boards, coding, Graphic User Interface, and creating all multimedia elements.

Bibliography

Analysis

Development

Implementation

Evaluation

Design

Assignments

ADDIE: DEVELOPMENT

What happens in the Development phase? The development phase builds on

the objectives and measurement tools constructed in the design phase.

The product of this phase is a detailed plan of action that lists step-by-step procedures for implementing the change.

The plan also needs to include who is responsible for which elements of the project, and time schedules and deadlines.

Analysis

Development

Implementation

Evaluation

Design

Development

ADDIE: DEVELOPMENT

What happens in the Development phase? During the development

phase, all: Audio Video and text materials

are collected, prepared, or created.

Documentation is prepared and the product is ready to be tested.

Analysis

Development

Implementation

Evaluation

Design

Development

ADDIE: IMPLEMENTATION

What happens in the Implementation phase? In the implementation phase of

the ADDIE model an plan is developed. This plan establishes the

implementation timeline and procedures for training the facilitators and the learner

delivering the final product. The final product is developed

based on needs and errors discovered while utilizing a prototype product with members of the target audience.

Bibliography

Analysis

Development

Implementation

Evaluation

Design

Assignments

ADDIE: IMPLEMENTATION

What happens in the Implementation phase? With the project ready

for delivery, the learning environment is prepared by training the facilitators and learners, and placing all tools for full implementation (instruction).

Analysis

Development

Implementation

Evaluation

Design

Implementation

ADDIE: EVALUATION

What happens in the Evaluation phase? Formative Evaluation

Bibliography

Analysis

Development

Implementation

Evaluation

Design

Assignments

ADDIE: EVALUATION

What happens in the Evaluation phase? Formative Evaluation

Analysis

Development

Implementation

Evaluation

Design

Bibliography

ADDIE: EVALUATION

What happens in the Evaluation phase? Summative

Evaluation

Analysis

Development

Implementation

Evaluation

Design

Bibliography

ASSIGNMENTS

Project Overview

Analysis Assignment

Design Assignment

Development Assignment

Implement Assignment

Evaluation Assignment

Grading Rubric

Bibliography

BIBLIOGRAPHY

Gustafson, K. K., & Branch, R. M. (1997). Survey of instructional development models (3rd ed.). Syracuse University, NY: ERIC Clearinghouse on Information Resources.

Smith, P. L., & Ragan, T. L. (1999). Instructional design (2nd ed.) New York: Merrill.

Strickland, A. W. (2011). ADDIE Design Model – ISU COE Internet publication. http://ed.isu.edu/addie/implement/implement.html

Wikihow.com, How To Conduct Audience Analysis. This page was last modified 20:14, 1 December 2010 by wikiHow user Mibuwolf47. Based on work by Ben Rubenstein, Krystle C., Sondra C, Jen and Sivashanmugam, wikiHow user(s) Lillian May and Mibuwolf47 and Anonymous.