What is it? Provides users with access to robust and highly-detailed demographic data (spanning the entire U.S.). It is ideal for gaining consumer and market insight as users consider opening a business finding an untapped audience for their products/services analyzing the shifts and needs of a given population and so much more! Whats in it? 2010 Census Data Files Demographics Consumer expenditures Retail spending MOSAIC lifestyle categories Maps & Geographic Business Intelligence Business/Household records Who should use it? What can they do with it? How do you use it? SCENARIO: A local entrepreneur needs to know the outlook for establishing a photography studio in the _________ area and targeting the surrounding area for his business plan. Information to Gather for Business Plan: Area population Median household incomes Target market Middle and upper income households Families with children Estimates of population trends/growth which would support such a business Information to Gather for Target Market Household Addresses for Mailing Lists Company Profiles Industry Overviews SWOT Reports Brands/Products Industry/Company Rankings Market Share Investment Reports Company Histories Newspapers Journals/Trade Magazines Industry Associations Case Studies Country Profiles Whats in it?