ContrastWhat is it?

C o n t r a s t i s c r e a t e d w h e n t w o e l e m e n t s a r e d i ff e r e n t f r o m e a c h o t h e r.

• Welcome to my Wiki!• Welcome to my wiki!

• Notice the difference in the fonts that were chosen. The second heading is much more appealing to look at than the first one. It draws my attention to the page.

Make big things BIG….

And little things little!

Notice how this creates interest because you kept the BIG things BIG and the little things little.

Repetition

Carry some element throughout the document. On this specific page, I used apples throughout my whole document.

Repetition

• Helps create organization• Helps strengthen the reader’s sense of recognition

of the entity represented by the design.

Use one font for the heading or title,• and use another font for each article.• The font size should be the same for all the

headings.• The font size should be the same for all the

articles.

Alignment

Every item on the page should have a visual connection with something else on the page.The purpose of alignment is to organize the page. This creates a sophisticated, formal, fun or serious look.

• Whenever you use align the text to the left you are portraying a traditional look. This is professional and you use it when you have a long text.

• Whenever you align in the center, you are being formal, dull, boring, and safe. This is not very professional looking.

• Whenever you align to the right it shows that you are brave, but it is not as easy to read as it is aligning to the left.

You are

Warmly invited

To

Attend!

PROXIMITYThe principle of proximity states that you group related items together. Items that are not related should not be in close proximity to the other elements.

The closeness of objects implies a relationship.When grouping the like items in close proximity, you need to make changes such as size.

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