what is-lean-120922031200-phpapp02
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(And why should I care?)
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where lean fits in!
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business!
design! technology!
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business!
design! technology!
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“Life’s too short to build something nobody wants”!
Ash Maurya, Running Lean!
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“Build remark-able products”!
Seth Godin!
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•! Innovation requires a new approach!
•!Reduce unnecessary waste!
•!Maximise efforts for:!
•!Learning!
•!Speed!
•!Focus!
•!Doing not documenting!
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Lean startup!
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Lean UX!
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“I don’t care how smart you are. "Every design solution you put out there is
a hypothesis.”!Jeff Gothelf, Proof NYC!
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3 stages of a startup!
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Problem/ solution fit!
1! 2! 3!
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Problem/ solution fit!
Product/market fit!
1! 2! 3!
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Problem/ solution fit!
Product/market fit!
Focus: Validated learning!
1! 2!
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Problem/ solution fit!
Product/market fit!
Focus: Validated learning!
Experiments: Pivots!
1! 2! 3!
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Problem/ solution fit!
Product/market fit!
Scale!
Focus: Validated learning!
Experiments: Pivots!
1! 2! 3!
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Problem/ solution fit!
Product/market fit!
Scale!
Focus: Validated learning!
Experiments: Pivots!
Focus: Growth!
1! 2! 3!
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Problem/ solution fit!
Product/market fit!
Scale!
Focus: Validated learning!
Experiments: Pivots!
Focus: Growth!
Experiments: "Optimisations!
1! 2! 3!
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problem-!solution fit!
1!
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“Customers don’t care about your solution. They care about their problems.”!
Dave McClure, 500 Startups!
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•!Find a problem or social need worth solving!
•!Define your early adopters!
•!Engage customers throughout!
•!Continually test through iterations!
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•!Have a clear vision !
•!Be flexible about how you get there!
•! Craft a killer value proposition!
•! Focus, focus, focus!!
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"Almost every client I’ve ever worked for
who is seeking greater market share
has had no clear value proposition.”!Leisa Reichelt!
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Startup prioritizer!What’s most important for your startup? Context is key.!
There’s a finite amount of resource available!
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product-!market fit!
2!
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Have I built something people want?!
•! “Fake it, before you bake it”!
•! Test & learn:!
–! Create a prototype!
–! Landing pages!
–! Pricing/monetisation!
•! Start with the core features (MVP)!
•! Experiment, the web is your lab!
•! What will you measure?!
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“You don’t need code to test a software product”!
Ash Maurya!
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scale!
3!
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You’ve launched, now what?!
•! Don’t be a feature pusher!
•! 80% optimising, 20% new features!
•! Keep iterating!
•! Time to get investment/advisors/mentors!
•! Ongoing resources & costs!
•! Customer service/experience!
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“It’s not iterative if you only do it once.”!Stuart Eccles, Made by Many!
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What is the one metric that matters?!
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“Vanity metrics make you feel good but don’t offer clear guidance on what to do.”!
Eric Ries, The Lean Startup!
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in summary!
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1.!Learn often, fail fast and get out of the building!!
2.!Fake it before you make it.!
3.!Start small then scale up.!
4.!Keep iterating.!
5.!Don’t lose sight of the vision. !
6.!MVP: minimum awesome not awful. !
7.! The web is your lab, keep testing and measuring.!
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Laurence McCahill!Co-founder, Spook Studio!
spookstudio.com!
THANKS