what is media? plural for medium: something which we use to communicate
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What is media? What is media?
Plural for medium: Something which we use to
communicate
Plural for medium: Something which we use to
communicate
What is media? What is media?
Plural for medium: Something which we use to
communicate
News stations use the medium of TV; an artist uses the medium of paint; a sculptor uses the medium
of clay; etc.
Plural for medium: Something which we use to
communicate
News stations use the medium of TV; an artist uses the medium of paint; a sculptor uses the medium
of clay; etc.
What is mass communication? What is mass
communication? One-way communication
from a source/sender to a mass of people all at one
time.
One-way communication from a source/sender to a mass of people all at one
time.
What is mass media? What is mass media? Media that is able to reach a mass (large
group) of people at one time
Media that is able to reach a mass (large
group) of people at one time
What is mass media? What is mass media? Media that is able to reach a mass (large
group) of people at one time
Media that is able to reach a mass (large
group) of people at one time
Elements of Mass Media Elements of Mass Media Linear vs. Non-linear
PermanentPortability
Linear vs. Non-linearPermanent
Portability
Types of Mass Media Types of Mass Media Books / Newspapers /
MagazinesMusic / Radio
Comics & AnimationFilm and Video
Books / Newspapers / Magazines
Music / Radio Comics & Animation
Film and Video
Books Books 1. List 5 books you have
read recently2. Identify one book that
you think is important for every American to read and explain why?
1. List 5 books you have read recently
2. Identify one book that you think is important for every American to read and explain why?
Books -- historyBooks -- history• First mass media• Made knowledge
permanent and accessible
• 1st 5000 yrs. ago on clay, then paper and ink invented
• 1400’s Gutenberg invented movable type and printing press
• First mass media• Made knowledge
permanent and accessible
• 1st 5000 yrs. ago on clay, then paper and ink invented
• 1400’s Gutenberg invented movable type and printing press
Books -- GenresBooks -- Genres• Fiction
• Horror, romance, literature, humor, sci-fi, fantasy, etc.
• Non-fiction• Biography, memoirs,
autobiography, sociology, history, politics/current events, art, sports, travel, business, etc.
• Fiction• Horror, romance,
literature, humor, sci-fi, fantasy, etc.
• Non-fiction• Biography, memoirs,
autobiography, sociology, history, politics/current events, art, sports, travel, business, etc.
Books -- Design elementsBooks -- Design elements• Typography• Covers• Book size • Audio Books
• Typography• Covers• Book size • Audio Books
Books -- CareersBooks -- Careers• Literary agent• Author• Editor• Publisher• Proofreader• Researcher/fact checker• Typesetter• Designer/graphic artist• Publicist/promoter
• Literary agent• Author• Editor• Publisher• Proofreader• Researcher/fact checker• Typesetter• Designer/graphic artist• Publicist/promoter
Music --Music --1. Why is popular music
so controversial? 2. Why is music important
to you? 3. Describe the different
ways you consume music?
1. Why is popular music so controversial?
2. Why is music important to you?
3. Describe the different ways you consume music?
Music -- historyMusic -- history• 1876 Edison invented the
phonograph• Berliner invented the album --
a flat disc that could be mass produced
• 1920’s Radio broadcast live music
• 1948 -- Columbia records/Peter Goldmark invented the 33 1/3 rpm record
• Stereo sound mass marketed in 1958
• 1876 Edison invented the phonograph
• Berliner invented the album -- a flat disc that could be mass produced
• 1920’s Radio broadcast live music
• 1948 -- Columbia records/Peter Goldmark invented the 33 1/3 rpm record
• Stereo sound mass marketed in 1958
Music -- historyMusic -- history• 1947-- Magenetic tape
recording allowed for editing (reel to reel)
• 1964 -- cassette tape introduced and made it mass marketable
• Made music copyable by consumers
• 1982 -- Sony invented the CD
• 1947-- Magenetic tape recording allowed for editing (reel to reel)
• 1964 -- cassette tape introduced and made it mass marketable
• Made music copyable by consumers
• 1982 -- Sony invented the CD
Music CareersMusic Careers• Recording artist• Production assistant/studio
worker• Recording engineer• Audio control technician• Field technician• Business manager• Sound mixer• Music publisher/distributor
• Recording artist• Production assistant/studio
worker• Recording engineer• Audio control technician• Field technician• Business manager• Sound mixer• Music publisher/distributor
Comics and AnimationComics and Animation1. Interview someone next to you
about their favorite comic strip, comic book, or cartoon. What do they like about it, how long have then read/watched it? What they would improve about it?
1. Interview someone next to you about their favorite comic strip, comic book, or cartoon. What do they like about it, how long have then read/watched it? What they would improve about it?
ComicsComics• Comic Strips -- 1st
appeared in 1900s• Comic Strips -- 1st
appeared in 1900s
ComicsComics• Comic Books
-- 1930’s; 1938 first issue of Superman and beginning of comic superhero genre
• Comic Books -- 1930’s; 1938 first issue of Superman and beginning of comic superhero genre
ComicsComics
• Graphic Novels -- full-length story and bound
• Graphic Novels -- full-length story and bound
ComicsComics• Animation --
combines art techniques of comics with the medium of video/film
• Animation -- combines art techniques of comics with the medium of video/film
Comics -- elementsComics -- elements• Panels• Balloons• Typography• Sound
Effects• Pencils,
Inks, Coloring
• Panels• Balloons• Typography• Sound
Effects• Pencils,
Inks, Coloring
AnimationAnimation• Animation -- combines art
techniques of comics with the medium of video/film
• 1928 -- Disney’s Mickey Mouse• 1930’s -- color film and sound
launched animation into pop culture
• 1930’s and 40’s -- Hanna-Barbera cartoons popular on TV
• Animation -- combines art techniques of comics with the medium of video/film
• 1928 -- Disney’s Mickey Mouse• 1930’s -- color film and sound
launched animation into pop culture
• 1930’s and 40’s -- Hanna-Barbera cartoons popular on TV
Comics/Animation CareersComics/Animation Careers• Artist/illustrator/writer• Syndicate assistant/manager• Publisher/distributor• Animator/computer graphic
artist• Video/sound technician• Film/video engineer• Animation studio
assistant/manager
• Artist/illustrator/writer• Syndicate assistant/manager• Publisher/distributor• Animator/computer graphic
artist• Video/sound technician• Film/video engineer• Animation studio
assistant/manager
Film and VideoFilm and Video• Which do you think is more
true: film imitates life or life imitates film
• Which do you think is more true: film imitates life or life imitates film
Film and VideoFilm and Video• Communal consumption• Movie theaters• TV’s and VCR/DVD
• Communal consumption• Movie theaters• TV’s and VCR/DVD
Film and Video -- GenresFilm and Video -- Genres• Documentaries• Feature films --
comedy,horror, drama, thriller, etc.
• Sitcoms• TV drama• News• Reality TV• Music Video
• Documentaries• Feature films --
comedy,horror, drama, thriller, etc.
• Sitcoms• TV drama• News• Reality TV• Music Video
Film and Video -- Elements
Film and Video -- Elements• Script
• Composition /Cinematography• Lighting• Editing• Dialogue• Music• Sound effects• Special Effects• Direction• Acting
• Script• Composition /Cinematography• Lighting• Editing• Dialogue• Music• Sound effects• Special Effects• Direction• Acting
Film and Video -- Careers
Film and Video -- Careers• Actor
• Talent agent• Screenwriter• Director/producer• Production assistant• Make-up artist• Costuem designer• Camera operator• Computer/graphic artist• Film/sound/videotape editor• Recording engineer• Audio mixer
• Actor• Talent agent• Screenwriter• Director/producer• Production assistant• Make-up artist• Costuem designer• Camera operator• Computer/graphic artist• Film/sound/videotape editor• Recording engineer• Audio mixer