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WHAT IS OWA?Owa is a 500+ acre world class family destination resort in Foley, Alabama. Proximity to Alabama’s beautiful sugar white beaches, Tanger Outlet Center, and the adjacent world class sporting facilities makes Owa an ideal center point for your Alabama Gulf Coast vacation. Marriott TownPlace Suites – a nationally known hotel, The Park at Owa – a themed amusement park with 20 rides, and unique shopping and dining experiences surround a pristine lake with ample space for outdoor adventures, including an amphitheater and music venues. Owa has the feel of a small town evolving through time, with distinct districts punctuating the lavishly landscaped grounds. Owa represents the best of old-time southern vacationing with the amenities today’s families seek. Owa is a place to shop, dine, play, and stay. Thrill-seekers, fashionistas, foodies, music lovers, and sports fans will want to return time after time. Owa is your southern destination, reinvented.
In addition, The City of Foley averages $600 million annually in retail sales. It has become the City for Commerce within the Southern Baldwin Trade Area (Foley / Orange Beach / Gulf Shores). The immediate trade area reported retail sales over $1.2 billion in 2012.
#1 Tourism Destination in Alabama
Our southern tourist area account for more than one-third of all travel expenditures in the State of Alabama (Alabama Department of Tourism and Travel)
Top 50 Places to Grow a Business (Forbes Magazine)
Top 5 Metropolitan Area for Site Selection in 2014 (Site Selection Magazine)
Tied 8th for fastest growing MSA in the nation according to the U.S. Census Bureau
43% increase in population growth since 2000
Source: baldwineda.com
BALDWIN COUNTY ACCOLADES:
#1
43%
33%
8TH
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CITY OF FOLEY HIGHLIGHTS• 46% increase in tourism to 6.2 million visitors annually since 2010• Average $600 million annually in retail sales• Immediate trade area retail sales over $1.2 billion in 2012• Visitors travel from within a 400-mile drive radius for overnight or day trips• Foley/Gulf Shores tourists report an Average Household Income of $93,000 per year and enjoy a longer length of stay• Located only seven miles North of Gulf Shores and Orange Beach, AL
FOLEY, ALABAMA PROJECT SITEWithin minutes of Gulf Shores beaches and the nearby cities of Mobile andPensacola, the City of Foley attracts more than six million tourists annually andhas a high demographic area that has long been concealed. Home to high income, well-educated adult professionals and within 50 miles of seven universities and nine community colleges, Foley has long needed a facility to serve the local community and visitors.
Owa provides the much-needed entertainment, sports, shopping and meeting space to meet the needs of its community. While the tourism numbers have grown exponentially, the retail, dining and entertainment opportunities for this region have not. This premier location is ideal for an entertainment and retail complex and will bring an active energy to the area. Supported by the Poarch Band of Creek Indians, Owa is guaranteed to be a success! COMPARABLE TOURISM
MARKETS• Foley acks family entertainment, such as The Grand Strand in Myrtle Beach, SC and Pigeon Forge, Tenn. • Visitor spending in the last year was up 8.5% to $3.5 billion in retail, dining and entertainment alone. • More than 79% of visitors returned to the area in four out of the last five years and 96% of travelers surveyed in 2014 would likely return to the Gulf Shores/Orange Beach area again to visit (baldwineda.com). • Whether in town for work or play, guests will bring their families to enjoy the adventures and southern hospitality that await them at Owa!
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RETAIL, DINING & ENTERTAINMENT50,000 sq ft Summer 2017, 130,000 sq ft Spring 2018 of retail, dining & entertainment space
AMUSEMENT PARK14 acre themed amusement park with 20 rides, including one major roller coaster (Summer 2017)
LUXURY HOTELSTwo national brand hotels TownePlace Suites by Marriott (May 2017)
SPORTS COMPLEXOutdoor 16-field sports complex including Championship Field with stadium seating (Opened May 2016)
EVENTS CENTER90,000 +/- SF Indoor Events Center (Summer 2017) attached to TownePlace Suites by Marriott
CONFERENCE CENTERIndoor Events and Conference Center connected to both hotels (Spring 2018)
LAKE14 acre lake
TROLLEY SYSTEMEntire complex connected via trolley system
AMENITIES
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FOLEY HOLDINGS
RETAIL, DINING & ENTERTAINMENT
DISTRICTS
RETAIL, DINING & ENTERTAINMENT DISTRICTS
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RETAIL, DINING ENTERTAINMENT SITE PLAN
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WAREHOUSE DISTRICT (CLICK HERE)
View Warehouse District
DOWNTOWN DISTRICT (CLICK HERE)
View Downtown District
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AustinHouston
Dallas
Shreveport
Little Rock
Memphis
Jackson
Biloxi
New Orleans
MobileTallahassee
Montgomery
Nashville
Birmingham
Atlanta
Albany
Tampa
Orlando
Savannah
Charleston
GreenvilleMyrtle Beach
Fort Lauderdale
Miami
Pensacola
Baton Rouge
500 Miles
400 Miles
300 Miles
200 Miles
100 Miles
aa
20 MAJOR METROS WITHIN A 500 MILE RADIUSOwa is ideally located within a day’s drive of the largest metro areas in the Southeastern US. These major metro areas represent the primary feeder markets forthe majority of the 6.1 million visitors that travel into our market annually.
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COMPARABLE TOURIST MARKETS
2014 Annual Tourist Visitors
Food & Beverage Spend
Entertainment/Attractions Spend
Retail Spend
Total RDE Spend
All Other Spend
Total Vacation Spend
Average Group Size
Average Length of Stay
Average Age
Average HHI (000s)
* (Per Person, Per Day) Source: Integrated Insights Feasibility Study
MYRTLE BEACH, SC PIGON FORGE, TN
10.5
$14*
$21*
$19*
$54*
$32*
$86*
4.6
4.5
N/A
N/A
FOLEY / GULF SHORES, AL
5.8
$35*
$19*
$24*
$78*
$58*
$136*
4.6
5
43
$93
16.1
$28*
$21*
$25*
$74*
$64*
$138*
4
5
51
$66
DESTIN, FL
4.2
$25*
$19*
$39*
$83*
$64*
$147*
2.9
5.4
46
$89
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RESIDENT DEMOGRAPHICS
Distance From Foley Center
POPULATION
MEDIAN AGE
0 - 10 MILES 0 - 25 MILES 0 - 50 MILES
40.5 40.5 38.9
63,815
302,875
1,090,238
Source: Integrated Insights Feasibility Study
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59
Baldwin Beach Express
Mobile Bay
Gulf of Mexico
Gulf ShoresOrange Beach
Perdido Key
Pensacola Beach
Pensacola
10 M
20 M
50 M
Fairhope
Fort Morgan
Bay Minette
Mobile
Dauphin Island
Daphne
AVERAGE HOUSEHOLD SIZE2.47 2.45 2.28
Total Households 26,154Family Households 17,695Households with 1 or more children < 7,020
Total Households 121,073Family Households 82,579Households with 1 or more children < 34,607
Total Households 425,579Family Households 286,104Households with 1 or more children < 128,914
26,154
121,073
425,579
17,695
83,579
286,104
7,020
34,607
128,914
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AN ENTERPRISE OFPOARCH BAND OF CREEK INDIANS
Creek Indian Enterprises Development Authority (CIEDA) is the economic development arm of the Poarch Band of Creek Indians. CIEDA’s enterprises include a broad range of industries from hotel operations to aerospace manufacturing. The construction division has been responsible for completion of more than 470,000 SF of commercial space valued at $683 million. Nearby successful projects include Wind Creek Casino & Hotel (Atmore, AL), Creek Casino Wetumpka (Wetumpka, AL) Creek Casino Montgomery (Montgomery, AL) and current hotel construction projects in Nashville, TN, Orlando, FL, and Charlotte, NC.
For leasing information contact:
RANDI SHENKERLEASING AGENT
C 818.903.2995P 251-923-2111
[email protected] Foley Beach Express, Foley, AL 36535
VisitOwa.com
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