What is Purpose?

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Purpose is a social business that builds movements to unlock people’s power to change the world.

We are a global team of strategists, creatives, technologists and organizers.

Together we’re creating a 21st century toolkit for participation and social action driven by movement thinking.

We deploy those tools around the world to create social and business value.

HEADER TEXT

Participation is the core of impactful movements

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Power that can have real influence

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Participation must engage levers of power that can enact real world change

Consumer Cultural Citizen CorporateAs drivers of the modern

economy

As curators and creators of

contentAs voters

and activistsAs shareholders and employees

1) Story of the movement• Identifies moment in society, the market and the company

• Articulates a better future if movement succeeds

• Movement story is embodied in the narrative and messaging

2) Campaigns, Partnerships, Communities • Develops specific strategies for marketing to targeted audiences

• Has a clear ‘arc’ and associated commitment curve

• Explores the possibility of product enhancement through key partnerships

• Fosters a robust online and offline community

3) Actions, Moments, & Content• What members are asked to do

• Movement ‘moments’ to drive interest and attention

• Creative pieces of content and highly visible tactics to organize

new and existing members

The Foundations of Movement Building

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Building and scaling engagement

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EN

GA

GEM

EN

T IN

DEX

COMMITMENT OVER TIME

Committed Core Activate and empower evangelists

New MembersAchieve scale with low-

barrier, viral actions

VIEW

LIKE

JOIN

SHARE

CREATE

PURCHASE/DONATE

ATTEND

CONVENE

To build and scale communities, we have built proprietary technologies and strategies that create low-barrier entry points and progressively build commitment

What is a social mission narrative?

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A social mission narrative is a meta narrative of the social

impact that an organisation aims to make in the world. It

highlights the core problem that the organisation is working

to solve, the values that drive the organisation, and the

unique approach that the organisation takes to solving that

core problem. The social mission narrative should reflect the

voice of the organisation, and should be compelling to a

broad public.

Compelling social mission narratives share three building blocks

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INTENTIONAND PRESENCE

Core problem: What is the fundamental challenge that we are trying to

tackle?

Heritage: Historically, how has our company added value to the world?

Voice + Personality: How do we see ourselves as changemakers?

Team: Who is behind the social mission and what role does the staff play?

Our solution: What do we think is the best solution to the core problem?

Execution: How do we execute this solution?

Champions: Who are the core people we need on board with us to solve this problem?

THEORY OF CHANGE

Core values: What do we, as a company, value?

Orientation: Are our values top-down or bottom-up?

Accountability: How do we hold our team and our stakeholders accountable to our social mission?

VALUES& PRINCIPLES

THANK YOU/

“THE SCARECROW”