What is recruitme

nt marketing

?

By: Sal Trifilio

Let’s get right into it

The econom

y is finally back ...

(Bye Great Recession)

… and companies are finally hiring

again.

And they’re hiring a lot.

So much so, that

there’s

a surplus of jobs

They need talented people like you ...

to help move initiatives forward …

initiatives that have been on the

backburner for …

IDK ...

Just kidding…

But, in all honesty, some of these initiatives are seriously old.

Anyway, chances are, you already have a job ...

… or are looking at a similar job

at a similar company.

Recruitment marketing is when

organizations compete with one

another

For you

the talent

Because …

while there are a lot of

jobs

there’s also a

skills gap

That means there are a lot

of jobs that not many

people are qualified for.

Which means many

companies are competing ...

… for a small number of

talented people like you.

It’s a job-seekers market.

So what are companies doing to win your favor?

They’re revamping

their company culture ...

providing better benefits

positioning themselves better with creative job descriptions

and above all else ...

They’re investing in the latest recruitment marketing

technology...

Like the technology we’ve created at

to make sure their jobs are getting …

in front of talented people like you.

So what is recruitment marketing?

it’s a talent arms race ...

and it’s companies marketing themselves to

you …

so you’ll come work for

them.