What Is SEO and Online Marketing

And Why You Should Care

SVC2Baltics, November 2012, @irishwonder

Why Am I Here Talking to You about SEO?

• Online since 1997• Doing SEO since 2000• Inhouse SEO, freelance consulting,

affiliate sites• Experienced in whitehat and

blackhat techniques• Endorsed by industry peers

Why Online Marketing?

Why Online Marketing?

Source: Pew Internet & American Life Project

Online Marketing

(BTW, why are we always talking about Google?)

This is why.

SEO

INTENTION

SEO – Why Position Matters

PPC

PPC

Local Search

Local Search

Social Media Marketing

Social Media Marketing

Social Media Marketing

Online Reputation Management

Online Reputation Management

Google Suggest

Negative SEO

Thank you for your attention!

Feel free to get in touch• info@irishwonder.com• Twitter: @irishwonder• Facebook: http://www.facebook.com/

irishwonder• LinkedIn: linkedin.com/in/irishwonder