what is social?
DESCRIPTION
12 slides to help you know what 'social' is, as opposed to 'broadcast'. It's the mindset before the media.TRANSCRIPT
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WHAT IS SOCIAL?
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THIS IS BROADCAST
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THIS IS BROADCAST MEDIA
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THIS IS SOCIAL
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THIS IS SOCIAL MEDIA
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A SIMPLE DEFINITIONOF SOCIAL MEDIA:
TRACKABLE WORD OF MOUTH
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IF TRACKABLE, THEN:
MEASURABLECONTEXTUALINTERJECTABLE
SHIFTABLE
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SOCIAL AND BROADCAST
THE MINDSET BEFORE THE MEDIA
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Social Broadcast
Discussion Broadcast
Multi way One way
Adapting the message Repeating the message
Focus on the consumer Focus on the brand
Pulley Push
Co-creating Company creating
Personal Relationship Public Relations
Guided Governed
Dynamic Static
Spreadability Stickability
Share Reach
Innovation Duplication
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SOCIAL IS OUR ORIGINAL AND DEFAULTCOMMUNICATION METHOD.
SPEAKING, THEN LISTENING,THEN RESPONDING.
LESSON 1
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SOCIAL INNOVATION,BROADCAST DUPLICATION.
WE INNOVATE IN SOCIAL,WE DUPLICATE IN BROADCAST.
LESSON 2
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JUST BECAUSE WE HAVE SOCIAL,IT DOESN’T MEAN BROADCAST IS EVIL.
WE NEED INNOVATION,AND WE NEED DUPLICATION.
LESSON 3