what is social advertising?
DESCRIPTION
Junction's directors presented a talk on Social Advertising at the UBC Imprint conference. It's a bit out of context without the speakers, but hopefully folks will find some value in it.TRANSCRIPT
SOCIAL ADVERTISING
ADVERTISING DOESN’T HAVE TO SUCK.
WHY DO WE NEED ADS?HOW MUCH DO YOU PAY FOR FACEBOOK?
$0
$0
$0
ADVERTISING IS A SOCIAL CONTRACT. WE EXCHANGE ATTENTION FOR UTILITY.
BAD ADSBE ANNOYED FOR JUST THRE EASY PAYMENTS OF $99.99!
REMEMBER WHEN ADS USED TO LOOK LIKE THIS?
THEN THEY LOOKED LIKE THIS.
THIS IS NOT SOCIAL ADVERTISING
REALLY GOOD ADVERTISINGIS NOT AN OXYMORON.
EVERYTHING IS AN AD. ANY AD CAN BE SOCIAL.
GOOGLE SEARCH ADVERTISING
SOCIAL MEDIA ADVERTISING
AWARENESS
RESEARCH
INTEREST
INTENT
ONLINE REPUTATION
NEwSletter / REMARKETING
THE FUNNELONLINE DISPLAY ADVERTISING
ONLINE PR
SEARCH ENGINE OPTIMIZATION
SOCIAL CONTENT CREATION
REFERALS
SEARCH ENGINE OPTIMIZATION
GOOGLE SEARCH ADVERTISING
SOCIAL MEDIA ADVERTISING
ONLINE REPUTATION
NEwSletter / REMARKETING
ONLINE DISPLAY ADVERTISING
ONLINE PR
SEARCH ENGINE OPTIMIZATION
SOCIAL CONTENT CREATION
REFERRAL SITES
SEARCH ENGINE OPTIMIZATION
DIRECT MAIL
ONLINE REPUTATION
ONLINE DISPLAY ADVERTISING
SEARCH ENGINE OPTIMIZATIONREFERALS
SEARCH ENGINE OPTIMIZATIONONLINE REPUTATION
PRINT / RADIO / OUT OF HOME
SEARCH ENGINE OPTIMIZATIONGUIDE BOOKS, ETC.
DIRECTORIES / YELLOW PAGES
ONLINE OFFLINE
OFFLINE PR
STREET PROMOTIONSLOYALTY
WHO DO YOU LOVE / HATE?PLEASE DON’T SAY YOURSELF. WE’RE NOT PSYCHIATRISTS.
WHAT IS SOCIAL ADVERTISING?WHY ARE WE ALL HERE? (NON-METAPHYSICALLY SPEAKING)
ADVERTISING SOCIAL MEDIA
FACEBOOK ADS LINKEDIN ADS
TWITTER ADS ETC.
ADS WITH SOCIAL CONTEXT SOCIAL WITH ADS CONTEXT
GOOGLE SEARCH ADVERTISING
SOCIAL MEDIA ADVERTISING
AWARENESS
RESEARCH
INTEREST
INTENT
ONLINE REPUTATION
NEwSletter / REMARKETING
THE FUNNELONLINE DISPLAY ADVERTISING
ONLINE PR
SEARCH ENGINE OPTIMIZATION
SOCIAL CONTENT CREATION
REFERALS
SEARCH ENGINE OPTIMIZATION
GOOGLE SEARCH ADVERTISING
SOCIAL MEDIA ADVERTISING
ONLINE REPUTATION
NEwSletter / REMARKETING
ONLINE DISPLAY ADVERTISING
ONLINE PR
SEARCH ENGINE OPTIMIZATION
SOCIAL CONTENT CREATION
REFERRAL SITES
SEARCH ENGINE OPTIMIZATION
DIRECT MAIL
ONLINE REPUTATION
ONLINE DISPLAY ADVERTISING
SEARCH ENGINE OPTIMIZATIONREFERALS
SEARCH ENGINE OPTIMIZATIONONLINE REPUTATION
PRINT / RADIO / OUT OF HOME
SEARCH ENGINE OPTIMIZATIONGUIDE BOOKS, ETC.
DIRECTORIES / YELLOW PAGES
ONLINE OFFLINE
OFFLINE PR
STREET PROMOTIONSLOYALTY
ADVERTISING = REACHMAKE GOOD GO FURTHER.
ORGANIC
ADVERTISING
SOCIAL ADVERTISING
CASE STUDIESWHO’S DOING WHAT WELL?
VIDA VACATIONSDO WHAT WORKS.
We started the conversation in social, with content that showed the personality of the client’s brand. We then used Facebook’s geographic, demographic and interest based targeting to expand the reach of our
posts to put them in front of the right people at the right time.
MAKING SUN SOCIAL
Our research showed 85% of working professionals in our target segment of 21-35 pulled out their phones while using the washroom.
We gave them something to do with them.
MAKING SUN SOCIAL
INDOCHINOKNOW YOUR AUDIENCE.
WHAT DOES IT ALL MEAN FOR YOU?
YOUR PERSONAL BRAND AS A CAMPAIGN.
GOOGLE SEARCH ADVERTISING
SOCIAL MEDIA ADVERTISING
AWARENESS
RESEARCH
INTEREST
INTENT
ONLINE REPUTATION
NEwSletter / REMARKETING
THE FUNNELONLINE DISPLAY ADVERTISING
ONLINE PR
SEARCH ENGINE OPTIMIZATION
SOCIAL CONTENT CREATION
REFERALS
SEARCH ENGINE OPTIMIZATION
GOOGLE SEARCH ADVERTISING
SOCIAL MEDIA ADVERTISING
ONLINE REPUTATION
NEwSletter / REMARKETING
ONLINE DISPLAY ADVERTISING
ONLINE PR
SEARCH ENGINE OPTIMIZATION
SOCIAL CONTENT CREATION
REFERRAL SITES
SEARCH ENGINE OPTIMIZATION
DIRECT MAIL
ONLINE REPUTATION
ONLINE DISPLAY ADVERTISING
SEARCH ENGINE OPTIMIZATIONREFERALS
SEARCH ENGINE OPTIMIZATIONONLINE REPUTATION
PRINT / RADIO / OUT OF HOME
SEARCH ENGINE OPTIMIZATIONGUIDE BOOKS, ETC.
DIRECTORIES / YELLOW PAGES
ONLINE OFFLINE
OFFLINE PR
STREET PROMOTIONSLOYALTY
FIND YOUR BRAND.
FIND YOUR AUDIENCE.
CREATE RELEVANT CONTENT.
CREATE A CONVERSION & A CONVERSATION.
PROMOTE WITH CARE.
