What is Sponsorship?

Sponsorship is when a company gives money to a sport in return for advertising their name with an individual team, sport or sporting event.

Keywords

Commercialisation

•The domination of sport by big business and the media

Donation

= A Gift

Publicity

•Using the media to attract attention

Sponsorship and Sport depend

upon each other

Here are some sponsors that are

well known brands….

Walkers crisps became very big during a TV advert with two major footballing celebrities

Michael Owen as a 15 year old. Playing football for England School boys and being sponsored by a Crisp company.

Mobile phone companies are now becoming a massive sponsor for football teams

David Beckham again with Vodafone TV adverts advertising their latest Nokia mobile phones

The Arsenal Football Team are sponsored on the front of their shirts by a massive mobile phone company called……….

Formula 1 Racing

Sport Aid

Is a charity with 2 main objectives.

List the main objectives of

sports Aid

Help me!

Sports Aid aims to educate young people throughout sport.

Especially those who are disadvantaged

Sports Aid also have roles to play in sport

List 3 roles of Sports Aid

1.Supports talented young people.

2.A major supporter of sports people with disabilities.

3.Paralympics, sponsorship.

The Advantages of sports sponsorship.

Advantages for Sport

• For professional sportspeople it is another source of income.

• Amateur Sportspeople sponsorship may:

• Allow them to give up their jobs and train full time.

• Pay for clothing and equipment

• Pay for costs of training and competition

For Amateur Sports Organisations

• Money can be used to fund the running of events,

• Improve facilities

• Organise coaching and training schemes

• Promote the sport and encourage participation

Who can receive sponsorship?

• Local Teams

• Professional Teams

• Individual athletes

• Events

• National Governing Bodies

• Coaching and Achievement Schemes