www.evs.com

EVS

MEDIA

9 OCTOBER 2015

Adrian Hoile, Archive Sales Manager EMEA

FIAT/IFTA World Conference 2015

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Premier League - £11M per Game (£122,222 per minute) SKY UK

Rugby World Cup – £60M / 2015 Tournament (£689,655 per game) ITV UK

AFL – $2.5 Billion = €1.6 Billion over 6 years (€1.2M per game) FOX Australia

Cricket 2017 Ashes Series - £55M for series (£11M per match) BT Sport UK

NFL - $27 Billion over 10 years

Summer & Winter Olympics – $7.75 Billion (8 Events) NBC USA

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What is Sports Content Worth??

EVS

MEDIA

The Content is often worth more than the solution its sitting on

Right Holders want a richer experience of content (Archive) for their money

Access to Content needs to be:

• Faster

• Easier

• Clever

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CONCLUSION

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MEDIA

What is a Sports Archive?

The purpose of a Sports Archive is to manage content for different purposes:

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AGENDA

Event TeamsVenue Entertainment

Branding Monitoring

CommercialMarketing

Clip Sales

Content Sales

CoachingTraining Content

Skills

Education

Live EventsOnsite Content

Metadata Logging

RefereeingDisciplinary Review

Performance Review

Education

Sponsors &

PartnersInternal Use

Corporate

BroadcastLive Production

Programming

OTT

HeritagePreservation

Rich Metadata

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MEDIA

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LIVE ARCHIVE CONTENT SOLUTION EXAMPLE

Venue

EVS Archive Solution

Logging

Services

Competition

Services

Production

Partners Broadcast

Partners

News

Outlets

Referees Coaching Sponsors Competition

Services

ENG

LIVE CONTENT MANAGEMENT ECOSYSTEM6

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LIVE EVENT ARCHIVING

Aspera

Server

Service

provider

3rd Party sends Video files and metadata over

WAN accelerator to HQ.

Updates are done by versioning the Metadata

XML file

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MEDIA

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LIVE EVENT ILLUSTRATION WITH ARCHIVED ASSETS

With C-Cast the

operators can get

material from live

sources, edit suites and

the archive and publish

them either to Mobile

users or broadcast users

who can then mix the

media into their live

streams.

EVS

MEDIA

9

SPECIFIC SPORT REQUIREMENTS

BROADCAST & MEDIA MANAGERS

Broadcasters Need to Browse and deliver to themselves for Live & Non Live

Productions

EVS

MEDIA

Soccer

U-20 World cup

…

Men’s World cup

World cup S.Africa 2010

Group stage

Group A

Group B

Group …

…

Final

Netherlands vs Spain

Dirty Feed

Pre-Match

TC 19:30:00:00 – opening titles

TC 19:30:37:12 – areal view

stadium

…First Half

…ISO CAM 1

ISO CAM 2

…

Clean Feed

World cup Brasil 2014

…

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WHY IS METADATA IMPORTANT - PRESERVATION

- Soccer Example

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PRESERVATION

Soccer in MAD MediaManager

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MEDIA

Tennis

ATP

…

Grand Slam tournaments

Wimbledon

2006

…

2013

2014

Qualifying rounds

Round 1

Round 2

Round 3

Draw

Round 1

P. Lorenzi vs.

R. Federer

Dirty feed

Set 1

Set 2

TC 14:12:05:23 –Serve Federer

TC 14:12:08:02 – Ball Out Federer

…

Clean feed

ISO Cam 1

Highlights

Pre-edit

A. Murray vs.

D. Goffin

Round 2

…

Semi finalFinal

Roland Garros

…

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PRESERVATION

- Tennis example

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MEDIA

Official League Database

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PRESERVATION

Game structure

Players

• ID

• Name

• Nickname

• …

Teams

• ID

• Name

• Country

• …

Venues

• ID

• Name

• Country

• City

• …

Officials

• ID

• Name

• Title

• …

Other

Game

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PRESERVATION

Importing existing League DB

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PRESERVATION

TC Based Logging

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PRESERVATION

Importing

statistics feeds

- Delta Tre

- Opta feeds

- …

Verify

Edit

Accept / refuse

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PRESERVATION

Result in the search and retrieve interface MADWeb

Results of some of the

Game metadata in the

search interface

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MEDIA

Reviewing of played games

- Game analysis

Previewing of coming adversaries

- Strategy meetings

Singling out specific players

- Scouting

- Career overviews

Tactical overview from different

angle cameras

- Tactical analysis

- Refereeing review

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SPECIFIC SPORT REQUIREMENTS

COACHING

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MEDIA

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SPECIFIC SPORT REQUIREMENTS

REFEREE

Use of the multi angle footage for

- evaluation of decisions

- Proving or disproving challenges

Exporting media for court decisions

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MEDIA

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SPECIFIC SPORT REQUIREMENTS

SPONSOR

Sponsors like to find “their” Player in front of their logo

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MEDIA

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SPECIFIC SPORT REQUIREMENTS

MONETIZATION OF RIGHTS

Distribution of media

Distribution of rights

Acceptance workflow

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MEDIA

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MONITORING / TRACKING CONTENT FOR MONETIZATION

EVS

MEDIA

Thank you

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