what is the definition 1. of a tourist? -...

The Top 3 Reasons Why Tourism has an Important Role in Henderson County’s Economic DevelopmentBlue Ridge Community College, Feb. 25, 2016Dr. Steve Morse, Western Carolina University

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Dr. Steve Morse, Economist & DirectorHospitality & Tourism Program, College of Business

Western Carolina University, Cullowhee, NCPh: (828) 227-3386; E-mail: [email protected]

The Top 3 Reasons Why Tourism has an important Role in Henderson County’s Economic Development

Steve Morse, Ph.D.Economist & Director

Hospitality & Tourism MgtCollege of Business

Western Carolina UniversityCullowhee, NC

Ph: (828) 227-3386E-mail: [email protected]

COLLEGE OF BUSINESS

Presentation Agenda – 3 Topics

Tourist spending generates jobs, paychecks & local taxes1.

Tourists are temporary taxpayers2.

3.Tourism creates a higher quality of life & for more Economic Development



2.

3.

What is the definition of a tourist?

Travels to the Henderson Co. from

at least 50 miles away (one way)

Stays overnight or just for the day

For leisure or business purposes

Source: NC Division of Tourism & U.S. Travel Association’s Report “The Economic Impact of Travel on NC Counties, 2002-2014”

13 Year Trend of Tourist Spending in Henderson Co., 2002 – 2014, ($ millions)

$246

$100

$150

$200

$250($ millions)

Recession

Tourism works for Henderson Co. in 2014

Source: NC Division of Tourism & U.S. Travel Association’s Report “The Economic Impact of Travel on North Carolina Counties, 2014”

Tourist Spending

Jobs Created

Worker Paychecks

State Taxes

Local County Taxes

$246.4 million

2,120 jobs

$43.2 million

$10.8 million

$10.4 million

mailto:[email protected]


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Henderson Co. & Bordering Counties for Tourist Spending, 2014

Greenville Co. (SC) $1.1 Billion Buncombe Co. $963 million Henderson Co. $246 million Haywood Co. $161 million Rutherford Co. $157 million Transylvania Co. $86 million Polk Co. $24 million

Source: NC Division of Tourism & U.S. Travel Association’s Report “The Economic Impact of Travel on NC & SC Counties, 2014”

How have Henderson Co. Employment Trends Changed From 2004 to 2014?

Industry (% of total jobs) 2004 2014

Manufacturing 22.1% 17.8%

Retail & Wholesale Trade, Transportation, Utilities

20.5% 22.2%

Education & Health Services 13.9% 19.3%

Tourism & Hospitality 12.5% 14.1%

Professional & Business Svcs. 11.1% 10.1%

Construction 8.0% 5.7%Source: U.S. Dept. of Commerce, Bureau of Labor Statistics

1 out of every 7 jobs (or 14%) in Henderson Co. are in the

hospitality and tourism industry

Source: U.S. Dept. of Labor, Bureau of Labor Statistics

Henderson Co. tourism jobs will NEVER

be outsourced to another country

INDÚSTRIA DE VIAGEM & TURISMO

Hospitalidade, recreação, catering,

diversão, transporte, e outros

serviços relacionados

ECONOMIA DE VIAGEM &

TURISMO

Impressão, publicação, energia,

serviços financeiros,

fornecimento de equipamento,

alimentos, segurança,

administração, construção

civil, construção naval,

fornecimento de bebidas,

ferro/aço, fabricação de

aeronaves, madeira,

mineração, produtos químicos,

têxteis, combustíveis, plásticos,

serviços de saneamento, flores,

decorações , produtos

metálicos, computadores,

arquitetos, desenvolvimento de

resorts, atacadistas, serviços de

lavanderia, informática.

Tourism jobs are like an Iceberg

Tip of the Iceberg:Front-line jobs in restaurants, hotels,

transportation

Under the Surface: Professional Business

Support Jobs in

Advertising, Finance,

Legal, ManagementTourism &

Hospital Jobs


1.


3.


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Henderson Co. Tourists

are Temporary Tax Payers

Source: NC Division of Tourism & U.S. Travel Association’s Report “The Economic Impact of Travel on North Carolina Counties, 2014”; U.S. Census Bureau, Dr. Steve Morse, Western Carolina University

• Each of the 55,478 households in Henderson Co. pay $382 less in State and local taxes as a result of taxes generated by tourist spending

Tourism Tax Relief for Henderson Co. Households

Source: NC Division of Tourism & U.S. Travel Association’s Report “The Economic Impact of Travel on North Carolina Counties, 2014”; U.S. Census Bureau, Dr. Steve Morse, Western Carolina University

Each of the 55,478 Henderson Co. Households would pay

$382 more in taxes to replace the

taxes paid by tourists

In other words, if it were not for state & local taxes generated by tourism …

$$382 in Tourism Tax Relief for Each Household in Henderson County

382. 00

Feb. 25, 2016

Henderson County

Gas PricesDecreasing!

Gas Pricesbelow

$1.50 per gallon

------------------Means

the average family will

have $1,780 more income

to spend


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1.

2.

3.Tourism creates a higher quality of life & attracts businesses for more Econ Development

Does tourism have a role in helping create qualityjobs in Hendersonville?

Tomorrow’s High Quality Workforce:

North Carolina’s“Creative Class”

of workers North Carolina’s next creative class of innovators& entrepreneurs

Who are the new creative class of workers?

Technology ProfessionalsArts & Culture ExpertsManagerial & AnalyticalEducation & Training

Professionals Some future workers will be able to work from nearly ….. Anywhere


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Downtown urban areas &

cities, or …

Future workers will have a choice of locations to work from

Towns & communities like Hendersonville

Measures of “Quality of Life” attracting next generation of innovators & entrepreneurs

LastGeneration’s

Quality of LifeLow Home Prices

Good Schools

Low Tax Rates

Low Crime RateAvailable Health Care & Transp

NextGeneration’s

Quality of LifeDiverse Cultures

Reliable Broadband

Local Sense of Community

Open Space & Greenways

Natural Resources

+ Plus

+ Plus

+ Plus

The next generation of creative class workers and entrepreneurs are attracted

to locations that offer:(the same characteristics that make a great tourism destination)

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Music ArtsHistory & Heritage

Nature & Outdoors

ShoppingAgri-

tourism

Food AttractionsSports &

Recreation

Today’s Visitor

could be ….

Tomorrow’s Business Investor

In Hendersonville … Does your economic development strategy focus on available buildings and space or…..


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Available workforce& quality of life!

TourismEcon Dev

Main Message - Perfect Fit:Tourism and Economic Development

For Hendersonville

Summary – 3 Topics



3.Tourism creates a higher quality of life & attracts businesses for more Econ Development

In closing…If your tourism organization does not have a place at your local economic development table …

Then you are probably on the menu!

Thank You for Inviting me!Steve Morse, Ph.D.

Economist, Western Carolina UniversityPh: (828) 227-3386

Email: [email protected]

mailto:[email protected]

what is the definition 1. of a tourist? -...

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