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What is The Journal?Published 6 times per year in print and 39 e-newsletters, The Journal From Rockwell Automation and Our PartnerNetwork

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is a unique, award-winning publication published by Putman Media for Rockwell Automation over the past 25 years. The publication educates Rockwell Automation customers and prospects about the latest asset management, industrial automation and control solutions.

Editorial ContentThe Journal’s editorial calendar aligns with Rockwell Automation key strategic initiatives and markets. Content focuses on technology and knowledge from Rockwell Automation and its Partners. Every issue features how-to articles, tech tips and case histories. Take advantage of this exclusive Partner benefit and submit content! Contact Executive Editor Theresa Houck, [email protected], 630-433-6994. The right and privilege of submitting editorial content and advertising are available only to companies in the Rockwell Automation PartnerNetwork, including Solution Partners, Encompass™ Product Partners, OEM Partners and Strategic Alliance Partners.

2018 MEDIA KIT

Named “Best Custom Magazine”

11 OUT OF THE LAST 12 YEARS!

1

mailto:[email protected]

ReadersBecause The Journal is a custom magazine, it is not BPA audited reaching almost 65,000 readers… it’s better. The print magazine’s distribution of 40,000 consists of key names from the Rockwell Automation customer database. Each name has been added by a Rockwell Automation sales engineer and identified as a current customer or key prospect. Our digital magazine and e-newsletter circulation of 25,000 is a 100% opt-in audience through www.rockwellautomation.com.

MARKET COVERAGE

Automotive, Aircraft, Boats

Chemical & Petrochemical

Electronic, Electrical

Fabricated Metals

Food & Beverage

Government

Industrial Machinery

Instrumentation

Mining, Construction

Other

Primary Metals

Pulp & Paper

Rubber & Glass

System Integrators, Consultants

Textile, Apparel, Printing

Transport, Warehousing, Utilities

Wholesale Trade

A&E/EPC/Consultant

Contractor

Distributor

Edu. Institutions

End User

OEM

System Integrator

The Journal Print Circulation by Customer Type

The Journal Print Circulation by Primary Industry

0 5 10 15 20 25

Percent

Percent0 10 20 30 40 50

2018 MEDIA KIT

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www.rockwellautomation.com

2018 MEDIA KIT

Director

Executive/VP

Manager

Staff

Supervisor

Technician

The Journal Print Circulation by Job Level

Percent0 10 20 30 40 50

The Journal Print Circulation by Facility Square Footage

The Journal Print Circulation by Employee Size

Less than 20,000 square feet

More than 20,000 square feet

Less than 100

More than 100

58%

42%

56%

44%

MARKET COVERAGE

3

4

2018 MEDIA KIT

www.rockwellautomation.com/thejournal

To submit editorial content, contact Executive Editor Theresa Houck at 630-433-6994, [email protected] or Managing Editor Amanda Joshi at 630-625-1124, [email protected].

JANUARY FEBRUARY

E-Newsletter: COMPLIANCE

E-Newsletter:VIDEO SHOWCASE

E-Newsletter:WHITE PAPER ALERT

PRINT &DIGITAL EDITION


E-Newsletter:ELECTRICAL SYSTEMS

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PUBLISH DATE Jan. 10 Jan. 23 Jan. 30 Feb. 8 Feb. 17 Feb. 27

AD CLOSE DATE Dec. 5, 2017 Dec. 12, 2017 Jan. 9 Jan. 16 Jan. 26 Feb. 6

AD MATERIALS DUE DATE Dec. 12, 2017 Jan. 9 Jan. 16 Jan. 23 Feb. 2 Feb. 13

FEATURE ARTICLES DUE Nov. 29, 2017 Dec. 1, 2017 Dec. 8, 2017

PRODUCT & NEWS RELEASES DUE

Dec. 15, 2017

EDIT

ORIA

L CO

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COVER THEME COMPLIANCE(standards; EPA, FDA and OSHA compliance; environmental compliance)

VIDEOSfrom Rockwell Automation and its Partners

WHITE PAPERS from Rockwell Automation and its Partners

SAFETY;AUTOMATION FAIR 2017 WRAP-UP


ELECTRICALSYSTEMS(motor control, arc flash safety, electrical monitoring & testing, power quality, panel layout)

VERTICAL INDUSTRYFOCUS

Automotive

MA

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IES BONUS

DISTRIBUTIONPartnerNetwork ConferenceMarch 12-15

VIDEOS One of our editors interviews your representative. Your video is distributed through trade show e-newsletters, The Journal’s e-newsletter and social media channels, and 40+ LinkedIn Groups.

WHITE PAPER/ CASE STUDY PROGRAM

Market your company’s white paper or application story to an engaged community of 400,000+ plant management, engineering and automation professionals.

Ebooks These digital products provide tutorials in an interactive eBook format that focus on areas of critical interest to our readers. They’re topic specific and showcase the latest market intelligence, relevant articles from The Journal, videos and related white papers.

iPhone App Our iPhone app delivers each issue of the magazine plus bonus features, making it a valuable, easily accessible resource for automation professionals that need your product & service information quickly. See page 17 for various marketing opportunities.

2018 EDITORIAL CALENDAR

http://www.rockwellautomation.com/thejournal



5www.rockwellautomation.com/thejournal


MARCH APRIL

E-Newsletter:NETWORK TECH

E-Newsletter:WEBINAR CALENDAR



PRINT & DIGITAL EDITION



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PUBLISH DATE March 7 March 14 March 21 March 29 April 5 April 19 April 26

AD CLOSE DATE Feb. 13 Feb. 21 Feb. 27 Mar. 8 March 14 March 26 April 2

AD MATERIALS DUE DATE Feb. 21 Feb. 28 March 7 March 15 March 21 April 2 April 10

FEATURE ARTICLES DUE Jan. 17 Feb. 7


Feb. 17

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COVER THEME NETWORKING TECHNOLOGY(wireless networks; network performance; cabling; Ethernet and EtherNet/IP; Industrial IP advantage)

TUTORIALSon our “Fundamentals Series” about the basics of a topics, from Rockwell Automation and its Partners



INFORMATION DIGITAL OPERATIONSThe Journal’s 25th Anniversary



VERTICAL INDUSTRY FOCUS

Pharmaceutical

MA

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DISTRIBUTIONRockwell Automation TechEDJune 11-16Orlando

VIDEOS Executive Editor Theresa Houck interviews your representative. Your video is distributed through trade show e-newsletters, The Journal’s e-newsletter and social media channels, and 40+ LinkedIn Groups.

WHITE PAPER/CASE STUDY PROGRAM


Ebooks These digital products provide tutorials in an interactive ebook format that focus on areas of critical interest to our readers. They’re topic specific and showcase the latest market intelligence, relevant articles from The Journal, videos and related white papers.


2018 EDITORIAL CALENDAR 2018 MEDIA KIT






MAY JUNE



SPECIAL FOCUS EBOOK





SPECIAL FOCUS EBOOK


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PUBLISH DATE May 2 May 12 May 17 May 23 June 7 June 15 June 21 June 26 June 28

AD CLOSE DATE April 11 April 20 April 4 May 2 May 14 May 25 May 30 May 15 June 7

AD MATERIALS DUE DATE April 18 April 27 April 16 May 9 May 21 June 1 June 6 May 25 June 14

FEATURE ARTICLES DUE April 6 April 17 May 15 May 5


April 19

EDIT

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COVER THEME TUTORIALSon our “Fundamentals Series” about the basics of a topics, from Rockwell Automation and its Partners


MOTORS & MOTION CONTROL

ELECTRICALSYSTEMS(motor control, arc flash safety, electrical monitoring & testing, power quality, panel layout)

OEM PERFORMANCE



ELECTRICAL SYSTEMS

COMPLIANCE(standards; EPA, FDA and OSHA compliance; environmental compliance)


Food & Beverage

MA

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DISTRIBUTION




Special Reports These digital products provide tutorials in an interactive Ebook format that focus on areas of critical interest to our readers. They’re topic specific and showcase the latest market intelligence, relevant articles from The Journal, videos and related white papers.








JULY AUGUST




SPECIAL FOCUS EBOOK



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PUBLISH DATE July 10 July 18 July 26 Aug. 2 Aug. 9 Aug. 22

AD CLOSE DATE June 12 June 25 July 5 June 17 July 18 Aug 1

AD MATERIALS DUE DATE June 19 July 2 July 12 July 1 July 25 Aug. 8

FEATURE ARTICLES DUE May 10 June 17 June 14 July 7


June 25

EDIT

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COVER THEME NETWORKING TECHNOLOGY(wireless networks; network performance; cabling; Ethernet and EtherNet/IP; Industrial IP advantage)


TUTORIALS in our “Fundamentals Series” about the basics of a topic, from Rockwell Automation and its Partners

DIGITAL MANUFACTURING

INTEGRATED ARCHITECTUREAutomation Fair Preview Issue

ELECTRICAL SYSTEMS(motor control, arc flash safety, electrical monitoring & testing, power quality, panel layout)


OIl & Gas

MA

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DISTRIBUTIONAutomation FairNov. 14-15












SEPTEMBER OCTOBER




SPECIAL FOCUS EBOOK



E-Newsletter:PRE-AUTOMATION FAIR PRODUCT HIGHLIGHTS #1


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PUBLISH DATE Sept. 5 Sept. 12 Sept. 19 Sept. 26 Oct. 4 Oct. 15 Oct. 23 Oct. 30

AD CLOSE DATE Aug. 15 Aug. 22 Aug. 29 Aug. 12 Sept. 12 Sept. 24 Oct. 2 Oct. 9

AD MATERIALS DUE DATE Aug. 22 Aug. 29 Sept. 5 Aug. 26 Sept. 19 Oct. 1 Oct. 9 Oct. 16

FEATURE ARTICLES DUE Aug. 12 Aug. 9 Aug. 22


Aug. 13

EDIT

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COVER THEME VIDEOSfrom Rockwell Automation and its Partners


TUTORIALS in our “Fundamentals Series” about the basics of a topic, from Rockwell Automation and its Partners

AUTOMATION FAIR DIRECTORY & SPECIAL REPORT

PROCESS SOLUTIONS;Automation Fair Directory Issue

COMPLIANCE(standards; EPA, FDA and OSHA compliance; environmental compliance)


Chemical

MA

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DISTRIBUTIONPSUG, Nov. 7-8; Automation FairNov. 14-15












NOVEMBER DECEMBER





E-Newsletter:POST-AUTOMATION FAIR PRODUCT HIGHLIGHTS



IMPO

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PUBLISH DATE Nov.7 Nov. 15 Nov. 19 Nov. 25 Nov. 30 Dec. 6 Dec. 12

AD CLOSE DATE Oct. 17 Oct. 24 Oct. 22 Nov. 2 Oct. 31 Nov. 5 Nov. 19

AD MATERIALS DUE DATE Oct. 24 Oct. 31 Oct. 29 Nov. 9 Nov. 6 Nov. 12 Nov. 28

FEATURE ARTICLES DUE Sept. 19 Oct. 16 Oct. 8


Oct. 26

EDIT

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COVER THEME WHITE PAPERS from Rockwell Automation and its Partners

NETWORKING TECHNOLOGY(wireless networks; network performance; cabling; Ethernet and EtherNet/IP; cyber security; physical security)

ELECTRICAL SYSTEMS(motor control, arc flash safety, electrical monitoring & testing, power quality, panel layout)

SAFETY & SECURITY



Water Wastewater

MA

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DISTRIBUTION

Additional Marketing OpportunitiesSocial Media Package: We’ll do your social media marketing for you! Leverage The Journal’s social media channels, get featured on Rockwell Automation’s website, and get links in The Journal’s digital edition.

Special Reports: We’ll develop reports with custom content around any topic or with custom research for you. An email survey is performed on topic of your choice, and results summarized as content added to special report of repurposed The Journal content related to that topic. We deliver it via e-newsletter and social media channels, and give it to you for your own distribution.

Sponsored Research: We’ll put together an email survey on topic of your choice, place a blurb in an e-newsletter with “Sponsored by” banner ad above it, and promote it via our social media channels and various LinkedIn Groups. We’ll also deliver the results via 2-min. video by Executive Editor Theresa Houck with a link to your site.

Webcasts: Sponsor a webcast on a topic related to your Encompass-referenced technology, moderated by Executive Editor Theresa Houck. Promoted via our e-newsletter, social media channels and 40+ LinkedIn Groups.





PRINTPartners can use The Journal for display advertising in sizes from full- page and mulitple page insertions, to half pages, third pages and quarter pages. In addition, we offer the following effective marketing opportunities.

Showcase Ads for All Partner TypesThe Journal’s Encompass, OEM and Solution Partner Showcases promote your referenced products and services in a four-color, 1/6-page editorial write-up of up to 80 words. You can submit the copy or our editors will help you write your ad for this cost-effective marketing opportunity.

Showcase Rates (non-commissionable):1X = $990, 3X = $950, 5X= $900

Partner Profile Page: “Advertorial”Tell your company’s story in a full-page ad that can include a photo and looks

like an editorial feature article. Our editors can write it for you, or edit material

you submit. This is a unique way to profile your company, your experts or the

story behind your products. Standard full-page display rates apply. Receive a

special

discount when run in conjunction with a display page.

For details, call Michael Connaughton at 513-543-6432

or Beth Rolfe at 860-508-1959. 21www.rockwellautomation.com/thejournal june 2008 | the journal

the cooper inVision™ Down-time reduction System reduc-es unscheduled downtime and

increases productivity for industrial and commercial applications. it con-tinuously monitors fuses and circuit breakers and provides immediate no-tification of open-circuit events caused by short-circuits and overloads. The system centers around intelligent Fuse monitors (iFms) and intelligent cir-cuit monitors (icms) — battery-pow-ered devices that monitor circuits and transmit any change in status through the system’s wireless mesh network of routers to the Gateway, internet and ultimately to the command center for processing.

cooper Bussmann has significantly increased flexibility of the cooper in-Vision System. customers that wish to share data with existing monitor-ing and automation systems can now utilize ethernet/iP communication. Quick and easy installation of unique clip-on sensors, wireless mesh rout-ers and the cooper inVision Gateway

will generate fast roi by monitoring critical circuit activity in any facility. The cooper inVision Downtime re-duction System is compliance certified from the open Devicenet Vendors association (oDVa), and can deliver data on fuse and circuit breaker activ-ity to any device that is able to receive and process ethernet/iP communi-cation, such as a Plc. This data can be used for any purpose the customer chooses, such as displaying fault status on an hmi.

ethernet/iP communication works side-by-side with the cooper inVision command center. while data is be-ing delivered to an ethernet/iP con-sumer, the command center employs all of its downtime reduction features, including timely notification of open-circuit events via telephone text-to-speech, e-mail, SmS text paging and fax. historical data and all of the enterprise-level reporting and analysis capabilities of the command center are still available with an ethernet/iP integrated solution.

Through ethernet/iP, the cooper inVision Downtime reduction System now provides customized solutions that integrate with larger monitoring and automation applications. it can be used to enhance the monitoring capa-bility of existing systems, or it can be designed in as part of a new solution. Visit the cooper inVision online cal-culator at www.cooperbussmann.com/invision and see how minimizing each open-circuit downtime event — even by a few minutes — can add up to sub-stantial savings.

advertisement

PARTNER PROFILE: COOPER BUSSMANN

Cooper InVIsIon™ now ethernet/Ip CompatIble

Cooper BussmannP.O. Box 14460, St. Louis, MO 63178-4460 USACooper InVision Sales Phone: (866) 436-7870Cooper InVision Sales e-mail: [email protected] InVision Technical Support e-mail: [email protected] Bussmann Main Phone: (636) 394-2877Web: www.cooperbussmann.com/invision

The EtherNet/IP functionality works in conjunc-

tion with the Cooper InVision System’s database

to deliver information about the circuit, including

the location of the fuse, its replacement part

number, and appropriate the level of personal

protective equipment (PPE) required to service

the panel.

showcasE

46 THE JOURNAL | OCTOBER 2009 www.ROCkwELLAUTOmATiON.COm/THEJOURNAL

Harmonic Mitigation FiltersYour goal is to have an efficient ap-

plication that you don’t have to worry

about every day. TCI offers the products

that will help you achieve your goal.

The HG7 HarmonicGuard® Series Filter

limits current distortion to less than 7

percent TDD and improves true power

factor. This helps ensure an efficient

system and a happy customer. To learn

more, visit www.transcoil.com.

TCI llC

Rate ControllerHardy’s new HI 4060 Rate Controller

includes many standard features, such as

five output AC/DC relays, eight digital in-

puts, four analog outputs, and an analog

signal input for easy customization. It also

features the disturbance and error-busting

REC (Rate Exception Control) mode, noise filtering WAVERSAVER®, time-

saving C2® electronic calibration and Automatic Refill while still accurately

feeding. The automatic rate calibration lets the rate controller work with al-

most any feeder, and automatic alarms and error condition-sensing software

deliver reliable and safe process control. The SD memory card allows saving

hundreds of ingredient profiles in minutes. For more information go to www.

hardyinstruments.com/HI4060 or call (800) 821-5831 or (858) 278-2900.

Hardy InsTrumenTs

Video HistorianThe Longwatch Video Histo-

rian enables users to acquire

and store video clips linked

with process and manufactur-

ing variables such as time of

day, camera number, batch

step, machine ID and other

control-system tags. Much like a process historian that stores information

about processes, the Video Historian archives video that documents pro-

cedures in batch applications, provides visual proof of regulatory compli-

ance, monitors machinery, observes operator actions, and helps improve

quality, reduce downtime and avoid costly losses. For more information,

call (877) LONGWATCH or visit www.longwatch.com.

longwaTCH

Excel Reporting for Production and ManagementFinally, a reporting solution that gives the information

you need, in the form you want, with absolutely no

programming. XLReporter turns raw process data

into a polished report in worksheets, Web pages

or e-mail. If you are looking to combine the best of

Microsoft Excel with a product that has industrial ro-

bustness, fast data access, integrated tag browsing

and first-class support, then this product is for you!

The product is compatible with RSLinx®, RSView®,

OPC Servers, OPC-HDA Servers, ODBC-compliant databases and much

more. For more information, call us at (508) 520-9957 or download your

free evaluation copy from our Web site at www.TheReportCompany.com.

syTeCH

Gear Motor Systems SolutionsWittenstein’s TPM+ is the succes-

sor to the gear motor by Rockwell

Automation. With more ratios,

improved dynamic performance

and factory programmed with

Kinetix® motion control data files,

this product is a mechanical drop-

in replacement for the Rockwell

Automation MPG. Compact and

powerful, this product packs a real punch. Call (888) 534-1222 or

visit www.wittenstein-us.com.

wITTensTeIn InC.

Remote Process Actuation and Control SystemBurkert’s AirLINE Type 8644 remote

process actuation and control system

now is compatible with the Rockwell

Automation POINT I/O™ system.

Offering on/off and continuous valve

functionality, AirLINE incorporates up to

13 modules (maximum 64 valves). DeviceNet™-

supported Fieldbus interface is included in the pack-

aged solution. The system’s high-performance solenoid pilot valves allow

a 300 l/min flow rate. The valves employ Burkert’s rocker technology

(enables fast response, high cycle life, high pressure capability, low

power consumption). Call (800) 325-1405 or visit www.burkert-usa.com.

BurkerT FluId ConTrol sysTems

A S I A P A C I F I C | A F R I C A | E U R O P E | M I D D L E E A S T | L A T I N A M E R I C A | N O R T H A M E R I C A

Where Automation Connects™

+1-661-716-5100

www.prosoft-technology.com/modbus

• Energy

• Oil & Gas

• Packaging

• Automobile Production

• Water/Wastewater

A S I A P A C I F I C | A F R I C A | E U R O P E | M I D D L E E A S T | L A T I N A M E R I C A | N O R T H A M E R I C A

Where Automation Connects™

+1-661-716-5100

www.prosoft-technology.com/modbus

WEWEWE CONNECTCONNECTCONNECT

MODBUSMODBUSMODBUS

• Energy

• Oil & Gas

• Packaging

• Automobile Production

• Water/Wastewater• Automobile Production

• Oil & Gas

• Automobile Production• Automobile Production

TJ1306_FPA.indd 52

5/28/13 5:03 PM

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PRINT MARKETING OPPORTUNITIES 2018 MEDIA KIT

http://www.putman.net/brands/tj/downloads/tj_2009_partner_profile.pdf

http://www.putman.net/brands/tj/downloads/tj_2009_encompass_showcase.pdf

Key Contacts

Executive Editor, Theresa Houck [email protected] 630-433-6994

Managing Editor, Amanda Joshi [email protected]

Production Manager, Rita Fitzgerald [email protected], ext. 468

Sales Manager, Beth Rolfe [email protected]

Sales Manager, Michael Connaughton [email protected]

Group Publisher, Mike [email protected]

Putman Media, Inc.1501 E. Woodfield Rd., Suite 400N Schaumburg, IL 60173Phone: 630-467-1300, www.putmanmedia.com

2018 Power Package ProgramContract for advertising in all six issues of The Journal and earn the 8x frequency rate. A minimum of a half page or more is needed in each issue to complete the Power Package require-ment. Display rates are commissionable.

2018 Display Advertising Rates

2018 Color Rates4-Color, additional $1,490, 2-Color, additional $920

Printing SpecificationsNon-Bleed Width DepthFull Page 7” 10”2/3 Page 4- 9/16” 10”1/2 Page Vertical 3-1/4” 10”1/2 Page Horizontal 7” 4- 7/8”1/2 Page Island 4-9/16” 7-1/2”1/3 Page Vertical 2-3/16” 10”1/3 Page Square 4-9/16” 4- 7/8”1/4 Page 3-1/4” 4- 7/8”

Bleed Width DepthFull Page Trim Size 7-7/8” 10-1/2”Full Page Bleed Size 8-1/8” 10-3/4”Spread Trim Size 15-3/4” 10-1/2”Spread Bleed Size 16” 10-3/4”

PrintingWeb offset. SWOP specifications apply.

Color DensityTwo-color wet printing. The sum percentages of tone values should not exceed 170%, and only one color may be solid. SWOP specifications apply. Four-color process wet printing: total density should not exceed 280%. SWOP specifications apply.

Submitting Digital Ad FilesTo insure print quality, please send a high-resolution PDF file (300 dpi/150 lpi, CMYK color mode, prinergy specs or print opti mized).

PDFs should be emailed to [email protected] or sent on CD (ISO 9660 or Mac format preferred). We do not process native files such as QuarkXPress or InDesign. The customer should provide a composite laser for prepress proofing to avoid any reflow or corruption mistakes.

Shipping Instructions• Shipping labels should specify issue in which ad

is to be inserted.

• Please use fastest traceable carrier on all printing materials.

• Contracts, insertion orders, proofs, instructions, communications and printing material (except pre-printed inserts) should be sent to: Rita Fitzgerald, Production Manager The Journal, Putman Media Inc. 1501 E. Woodfield Rd., Suite 400N Schaumburg, IL 60173 phone 630-467-1301 ext. 468 [email protected]

2018 Black/White Rates (commissionable)

1x 4x 6x 8x

1 Page $7,795 $7,645 $7,540 $7,045

2/3 Page $6,250 $6,040 $5,650 $5,380

1/2 Island $5,160 $5,050 $5,000 $4,6751/2 Page $4,700 $4,600 $4,540 $4,2501/3 Page $3,520 $3,455 $3,400 $3,1901/4 Page $2,350 $2,290 $2,260 $2,220

ADVERTISING RATES & SPECS

11

2018 MEDIA KIT







http://www.putmanmedia.com



The Journal publishes 8 e-newsletters at 39x frequency, targeted to plant management, maintenance, engineering and automation professionals to keep them informed about the latest industry news, success stories and technical insights from Rockwell Automation and their PartnerNetwork companies. Each e-newsletter has been requested by the recipient, ensuring that you get high response rates from your key customers and prospects. These e-newsletters are timely, effective and able to deliver your product directly to the inbox of readers who are responsible for making purchasing decisions about automation software and hardware and related products.

The Journal E-News (Feb., April, June, Aug., Oct., Dec.)

This e-newsletter accompanies the print edition and delivers the digital edition. It also includes Web-exclusive articles that aren’t available in the print edition.

Webinar Calendar E-News (March, May, July, Sep.)

A listing of tutorials in our “Fundamentals Series” about the basics of a topic, from Rockwell Automation and its Partners.

Compliance E-News (Jan., June, Oct.)

This e-newsletter’s content covers the most important compliance issues affecting manufacturers and automation professionals. These include standards; EPA, FDA and OSHA compliance; sustainability; and other environmental issues.

Network Tech E-News (March, July, Nov.)

This e-newsletter focuses on topics such as industrial network performance; industrial wireless applications; cabling; Ethernet and EtherNet/IP; and cyber and physical security.

Electrical Systems E-News (Feb., May, Aug., Nov.)

This quarterly e-newsletter covers arc flash safety, electrical monitoring & testing, power quality, panel layout, motor control centers, Intelligent Motor Control and more.

Video Showcase E-News (Jan., Feb., Mar., April, May, June, July,

Sep.)

This quarterly e-newsletter promotes videos from Rockwell Automation and its Partners, including videos already on your company’s website or YouTube channel.

White Paper Alert E-News (Jan., Mar., Apr. June, Sep., Nov.,

Dec.)

This e-newsletter promotes white papers in conjunction with promotions via our print edition and social media channels.

Special: Pre- and Post-Automation Fair Product Highlights E-News (Oct. 23, Oct. 30, Nov. 6, Nov. 30)

These four e-newsletters promote the products you’ll be showing at this popular event Nov. 14-15 in Philadelphia.

Ad specifications and rates:

Banner Ad . . . . . . . . . . . . . . . . $1,500*

Partner of the Month (top spot) . . .$1,350* (first come-first served) Editor’s Choice . . . . . . . . . . . . . .$1,200*(under Partner of the Month)

Sponsored Product . . . . . . . . . . .$1,100* (our basic text-based ad unit)

Frequency discount programs are available. *Rates are net. Specs: Send a headline up to 40 characters; text up to 40 words about your referenced Encompass product; a 72 dpi, 100x100 pixel square image in jpg format (do not send png, tif, eps or bmp files); and a URL that goes to a landing page on your website featuring only referenced products or to your listing on the Rockwell Automation Partner website.

12

E-NEWSLETTERS 2018 MEDIA KIT

13

2018 Topics

SPECIAL REPORTS

How Special Reports are Promoted

• Posted to The Journal’s website.• Deployed via The Journal’s e-newsletter to its 25,000+ OPT-IN only subscriber database of engaged automation professionals.• Posted to 40+ relevant LinkedIn Groups.• Posted to The Journal’s iPhone app.• Promoted in future feature articles published on those specific topics.• Gated with a registration page for qualified leads.

Pricing: $2,900.00 net per issue (maximum of 5 sponsors per ebook)

Exclusive sponsorships are available for $10,000.00

Digital Manufacturing August 2018

Automation Fair Special Report & Directory September 2018

Electrical Systems June 2018

Motors & Motion ControlMay 2018

SPONSORS RECEIVE

Full-Page Interactive Ad: Your Rockwell Automation-approved ad includes a custom landing page and link that will drive traffic directly to your website or video.

Industry Exposure: Our promotions will enhance your company’s image as an industry expert and thought leader.

Opportunity to Contribute an Article to the Special Report: You can write a bylined, original educational piece especially for inclusion in the Ebook. Content must conform with The Journal’s Writer’s Guidelines and be approved by the editorial staff and Rockwell Automation.

Registered Sales Leads: Readers will complete a registration page to download. Registrations will be delivered weekly to each sponsor in a spreadsheet. A minimum of 150 are registrations are expected.

The Journal’s Special Reports are tutorials in an interactive Ebook format that focus on areas of critical interest to our readers. They’re an online resource to help industrial automation professionals — your customers and prospects — by showcasing the latest industry trends, articles, videos and white papers from The Journal.

As a sponsor, you’ll get:• Qualified leads sent to you in weekly spreadsheet reports. • Opportunity to submit editorial content, in the form of a feature article,

to be included in the Special Report. It can be content you’ve published previously in The Journal or new content. Must be nonpromotional and conform with our Writers Guidelines. You’ll work with Executive Editor Theresa Houck.

• Full-page interactive advertisement. • Industry exposure both online and through social media outlets.

2018 MEDIA KIT


http://goo.gl/lmOaQ2

14

• You choose your topic and work with Executive Editor Theresa Houck • Content is created by you, the sponsor, via a PowerPoint slide show. The slideshow can include video! • We record your voice narration of the PPT slide show via telephone – it’s easy, and you can start over

and re-record it if you want. • The JOURNAL promotes your tutorial through our website, magazine, e-newsletters, social media channels and 40+ automation-related LinkedIn Groups. • You can also promote your tutorial through your own marketing channels.

What Do I Get as a Sponsor? We anticipate about 100-125 qualified leads. • Webinar availability and qualified leads for the entire 12 months of sponsorship. • Branding and awareness of your company. • Strengthening of your reputation for expertise and thought leadership. • New content for your website. • Branding on all marketing efforts and within the slide presentation. • Opportunity to attach additional content viewers can download — white papers, product sheets,

brochures, videos or links to your landing pages

ON DEMAND WEBINARS The Journal’s On Demand Webinars Our readers value on our ability to educate the industry on critical topic areas. And we know you want to engage our audience at specific moments in the learning and buying process. Our growing database of 15 to 20-minute on-demand tutorials deliver a thorough understanding of the basic principles and techniques on specific topics relating to industrial automation.

The Journal’s On Demand Webinar Series will provide a great opportunity for you to generate qualified leads and develop exclusive market awareness of your expertise among our audience — 65,000 of Rockwell Automation’s top customers who are your prospects. And it’s easy! View a sample webinar at https://goo.gl/rTACf8.

Price: $5,000 per topic for 12 months.

Contact Michael Connaughton 513-543-6432 • [email protected] Beth Rolfe 860-508-1959 • [email protected]

What Topics Can I Cover in My Webinar? Executive Editor Theresa Houck will work with you to develop an appropriate subject for you that also is not already being covered in another webinar. The key is to keep the presentation on the basics of the topic..

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25TH ANNIVERSARY


https://goo.gl/rTACf8




4 Simple Steps to Make Your Video

1. We schedule the video at your convenience.

2. Our editor chats with your rep for 3 minutes on camera about any Encompass-referenced product.

3. Our videographer shoots product close-ups to edit into the video.

4. We post the video and promote it through our print and digital products, including social media.

Cost is only $1,900 to influence 400,000+ potential buyers.

Let Us Bring 400,000 Automation Professionals to Your DoorstepWe’ll create a 3-minute video of our editor interviewing you at your trade show booth or company facility, then promote it through The Journal and social media to reach 400,000+ premier manufacturing and automation industry professionals!

View sample partner videos at The Journal’s YouTube channel.

Here’s how we’ll promote your video:• Rockwell Automation Partner website.• The Journal’s February show wrap-up article in the print edition.• The Journal’s iPhone app.• The Journal’s e-newsletters.• The Journal’s Facebook and Twitter channels.• Automation Fair and The Journal’s web pages.• Automation Fair, The Journal and 40+ other LinkedIn Groups.• Rockwell Automation and The Journal’s YouTube channels.• We’ll send you the original mp4 video file to use as you see fit.

VIDEO OPPORTUNITIES

Contact Your Sales Manager for DetailsBeth Rolfe • 860-508-1959 • [email protected] Connaughton • 513-543-6432 • [email protected]

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http://www.youtube.com/user/TheJournalRA?feature=mhum

http://bit.ly/9NGXI

https://twitter.com/thejournal_ROK

http://www.youtube.com/user/TheJournalRA?feature=mhum

https://www.youtube.com/watch?v=1e5WY9UIVK8&feature=youtu.be



The Journal’s sponsored White Paper program markets your company’s white paper through one of our six print issues to an engaged community of more than 400,000 plant management, engineering and automation professionals. This guarantees you’ll receive qualified, quality sales leads from engaged, interested professionals. We adapt a portion of your white paper and make it an article in the print magazine, then promote readers to download the full white paper.

White papers give your company exposure to our readers who are actively searching for solutions to their automation challenges. They position your company’s expertise and provide an invaluable service to Rockwell Automation customers and prospects who are searching for technology solutions. Content must conform with The Journal’s Writer’s Guidelines and be approved by the editorial staff and Rockwell Automation.

Your white paper will also be promoted to over 400,000+ automation professionals via:

• The Journal’s e-newsletters.• The Journal’s print edition.• The Journal’s website.• The Journal’s LinkedIn, Facebook, Google+ and Twitter channels.• The Automation Fair LinkedIn Group.• 40+ other automation-related LinkedIn Groups.

Sales LeadsSales leads are captured through a required registration page with demographics questions and up to 2 customized qualifying questions you provide. Click here for a sample.

• All sales leads are sent directly to you on a weekly basis in spreadsheet format. Cost: $3,000

Partner Success Story: RF IDeas

Challenge: Promote the benefits of pneumatic safety devices.

Goal: Generate quality sales leads for RF IDeas’s security badges tied to network and facility security, and enhance the partner’s reputa-tion as an expert in its field.

Solution: The Journal’s editorial team promoted RF IDeas’s white paper in an article in the print edition, e-newsletters, social media channels, and 40+ LinkedIn automation groups.

Results: 151 qualified sales leads.

Get Quality Leads with Contacts You Already Have

WHITE PAPER PROGRAM

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http://bit.ly/tjralinkedin

http://bit.ly/9NGXI

http://goo.gl/4oa9qZ

http://www.twitter.com/thejournal_ROK

http://www.linkedin.com/groups?about=&gid=2407324&trk=anet_ug_grppro

http://info.plantservices.com/tolomatic-electric-rod-actuators-vs-hydraulic-cylinders

http://info.plantservices.com/tolomatic-electric-rod-actuators-vs-hydraulic-cylinders

iPHONE APP ADVERTISINGVirtually everyone carries their smartphone with them, including at work — in the office,

on the plant floor and in the field. The Journal’s iPhone app delivers each issue of the

magazine plus bonus features that only an iPhone app can offer, making it a valuable,

mobile, easily accessible resource for automation professionals that need and want

your product information and educational tips quickly. Take advantage of these content

marketing opportunities.

Search “ROKJournal” in the App Store to download our free iPhone app.

Full-Page Display Ad Between Swiped PagesYour ad will fill the iPhone screen when the user swipes from one “page” to the next. It can link to web pages, videos, drop-down menus or other assets when tapped. Specs: A PDF file with flattened layers, JPEG or TIF (750 pixels x 1334 pixels) CMYK color mode plus any URL(s) that should be linked in the ad.

Full-page Display Ad Page Rate ......................... $500

In-Article Display AdThis can be an image-based or text-based ad with an image; it functions similarly to a fractional ad in the printed edition, placed within an article spanning across the screen. Link to web pages, videos, drop-down menus or other assets. Specs: For an image-based ad, provide a PDF file with flattened layers, JPEG or TIF (750 pixels x 300 pixels) CMYK color mode plus any URL(s) that should be linked in the ad. For a text-based ad, submit a high-resolution image 300 dpi, text write-up up to 60 words, and a URL.

Article-Embedded Ad Rate ................................. $450

“Sponsored Partner Products & Services” SectionPromote your referenced products and services in an attractive text ad. Specs: A high-resolution image at least 300 dpi, text write-up up to 50 words, and a URL. You can submit your copy, or our editors will help you write your ad.

Sponsored Partner Products & Services Rate .... $300

“Partner Resources” SectionThis is the place for your high-level content such as a white paper, video, webinar, blog or podcast. Specs: A high-resolution image at least 300 dpi, text write-up up to 50 words, and a URL that sends users to your asset.

Partner Resources Section Rate ...........................$300

($400 with registration page)

Article-Embedded ContentA targeted sponsored content opportunity, your white paper, case history or video will be featured within a relevant article in the form of an embedded text ad with a link to your landing or registration page. All assets must be approved by our editorial staff and your Rockwell Automation partner program manager. Specs: A high-resolution image at least 300 dpi, text write-up of up to 25 words, and a URL to your asset.

Article-Embedded Ad Rate ................................. $400

For more information contact Michael Connaughton • 513-543-6432

[email protected]

Beth Rolfe • [email protected]

Send materials to Production Manager Rita Fitzgerald,

[email protected], and cc Managing Editor

Amanda Joshi, [email protected].

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2015 (continued)American Society of Business Press Editors (ASBPE) National Competition• Silver Azbee Award for Design, February 2014, Contents Page or Pages

ASBPE Midwest-South Regional Competition• Gold Azbee Award for Design, February 2014, Contents Page or Pages

2014APEX Awards of Excellence in Corporate Communications• Award of Excellence, Best Custom-Published Magazines & Journals• Award of Excellence, Short Feature Articles, April 2013, “Ethernet

Enables Smart Manufacturing” – the highest award bestowed for outstanding short feature article writing

• Award of Excellence, Graphic Design - Spreads – December 2013, “Take Energy Intelligence to the Bank”

2013American Society of Business Press Editors (ASBPE)

• Gold National Azbee Award for Editorial, Custom Publication General Excellence: Magazine—recognizes an outstanding custom magazine for overall content, design and fulfillment of its mission for its customer and readership.

AWARDS

2017APEX Awards of Excellence in Corporate Communications• Award of Excellence, Best Magazines, Journals & Tabloids – Custom-Published

2016APEX Awards of Excellence in Corporate Communications• Award of Excellence, Best Magazines, Journals & Tabloids – Custom-Published

2015APEX Awards of Excellence in Corporate Communications• Award of Excellence, Best Magazines, Journals & Tabloids – Custom-Published• Award of Excellence, Feature Writing, April 2014, “Make Secure Connections”

– the highest award bestowed for outstanding feature writing

Business Marketing Association B2 Awards for the Best in B2B Publishing• Winner, Custom Publishing - eBook, “Best Practices for Server Virtualization

eBook,” August 2014, published for Stratus Technologies

Award-Winning LegacyThe Journal has a long history of effectively earning editorial and design honors, including “Best Magazine” 11 our of the last 12 years. What does this mean for you? You get a high-quality medium to deliver your message directly to your customers and prospects. Here are some of our most recent awards.

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2013 (continued)APEX Awards of Excellence in Corporate Communications

• Award of Excellence, How-To Writing, “How to Measure Output Voltage from a VFD to a Motor,” April 2012, by Hilton Hammond, Fluke Corp. — the highest award bestowed for outstanding article writing.

• Award of Excellence, Graphic Design - Spreads, “Production Time is Relative,” pp. 20-21, August 2012.

Content Marketing Awards from the Content Marketing Institute (formerly Magnum Opus Awards)• Best All Around Publication – Honorable Mention, Best Engineering/

Construction Magazine, The Journal team. Sponsored by the Content Marketing Institute, the award recognizes superior editorial and graphic achievement in custom and corporate magazines. The awards program is international in scope.

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