what is the lifetime value of customers and how can marketers maximize it?
TRANSCRIPT
CREATING CUSTOMER VALUE AND CUSTOMER
RELATIONSHIPS
What is the lifetime value of customers and how can marketers maximize it?
Marketing is the art of attracting and keeping profitable customers
Profitable Customer is customer that yields a revenue stream exceeding by an acceptable amount of the company’s cost stream
Measurement Of Customer Lifetime Value
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Jaannasheen SinghIIT(BHU) VARANASI
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