what is the sap sentence teaser
DESCRIPTION
What is the sap sentence (some idea about the tagline of my company)TRANSCRIPT
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SAP Tagline Story
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Meet Jessica
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@ She lives in…
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And works at …
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As an American Girl she cares for …. (Cliché)
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And as a SAP American customer Jessica knows by heart and understands very well…
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The Best-Run Businesses Run SAP
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English is her mother tongue and therefore she understands and memorizes easily the nice play on the word “Run”
The Best-Run Businesses Run SAP
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She is perfectly aware of what SAP can do for her company
The Best-Run Businesses Run SAP
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Meet Frederic
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Frederic lives in …
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He works as a purchasing manager at the office of a SAP French customer
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As a French guy he makes time for …. (also a cliché)
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But as a non English speaker Frederic is not able to properly grasp and memorize …
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The Best-Run Businesses Run SAP
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He therefore doesn’t understand the SAP taglinewell because at English school he learned thatthe meaning of “Run” is …
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This is (may be) the reason why in every non speaking English SAP Website …
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The “Best-Run Businesses Run SAP” thing has disappeared
Not even translated !
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Where as in the SAP website for English speaking people ….
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The “Best-Run Businesses Run SAP” is present at each page !
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On the other hand, Frederic understands and memorizes easily other famous English taglines …
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Just do it
Think Different
Connecting People
We’re No. 2. We try harder
The happiest place on earth
Make every day a better day
Making the sky the best place on Earth
…
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So is it possible to find ?
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One SAP English sentence that would make it easier for Frederic to fully understand and memorize it, in spite of his English school level ?
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A unique sentence that every SAP customer could share over the world ?
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Let’s discuss that at the innovation Day
May the 5th 15H 30 - 16H 30
Conference Call : +33 170 729 898 Participant code : 01734409